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In this episode of CX in the Wild, we dive into the evolving world of customer experience with Franck Ardourel, a leader in marketing and CX strategy. With over 25 years of global experience, Franck shares how AI and technology are transforming the way businesses engage with customers.
We discuss the shift from traditional customer service to proactive CX management, the importance of mapping customer journeys, and how technology can empower businesses to deliver more meaningful and personalized experiences. Franck also provides insights into what businesses should focus on in 2025, from total experience strategies to leveraging technology and understanding consumer needs.
Packed with practical ideas and forward-looking strategies, this episode is a must-listen for anyone aiming to stay ahead in the ever-changing world of customer experience.
Franck Ardourel on LinkedIn: linkedin.com/in/franckardourel
Learn more about Franck's work at their website: https://franckardourel.com/

Connect with me, Dennis Wakabayashi: linkedin.com/in/denniswakabayashi