From static images to personalized experiences that greet you by name, digital signage has undergone a remarkable transformation. BrightSign's Vice President of Sales for the Americas, Misty Chalk, takes us deep into how this technology is revolutionizing customer connections across every industry.
The conversation reveals how BrightSign's purpose-built media players—those "purple boxes" behind screens everywhere—have become the backbone of sophisticated digital signage solutions. Chalk explains their unique ecosystem approach, where they've opened their APIs to over 170 content management software partners, creating a collaborative environment that delivers consistent, seamless experiences for end users. The newly established Bright Alliance program formalizes these partnerships, ensuring quality standards and simplifying what can be an overwhelming landscape for customers.
What's particularly fascinating is the evolution of retail media networks (RMNs) over the past four years. Accelerated by the pandemic, these networks have transformed from experimental initiatives to essential revenue streams that retailers "cannot afford not to do." BrightSign's technology serves as the crucial bridge connecting in-store displays, websites, apps, and streaming services—creating a cohesive experience that reaches consumers wherever they are.
Hyper-personalization emerges as the dominant trend shaping the future of digital signage. When a hotel room screen welcomes you by name or an end-cap display shows content relevant to your interests, that emotional connection drives brand loyalty. With a staggering 78% of marketers already using AI for content creation in 2024, the technology is rapidly advancing to deliver increasingly personalized experiences at scale.
Ready to transform how your brand connects with customers? Discover how digital signage can create the emotional engagement that drives loyalty across all touchpoints in today's omnichannel world.