Futurescape: What Comes After Apps, Ads, and Algorithms
Manage episode 484133312 series 3481684
In this episode, we sit down with Jess Leitch, Executive Strategy Director at Frog, to explore the seismic shifts redefining how humans interact with technology — and what that means for brands, designers, and everyday users. From the collapse of the traditional interface to the rise of agentic AI, Jess walks us through a future that’s already underway, where experiences are increasingly ambient, autonomous, and deeply personal.
We talk about the concept of zero UI — the idea that screens and clicks are giving way to invisible systems that anticipate our needs. We unpack what happens when brands are no longer in control of their own channels, when LLMs become the new interface, and when intimacy with machines becomes not just possible, but expected. This isn't speculation. It's happening now — and it’s upending everything from marketing strategies to design fundamentals.
Jess challenges us to reconsider what trust looks like in a world where decisions are made by machines on our behalf. And she shares why designers and strategists must think not just about usability, but about dignity, emotional resonance, and long-term impact. If your business, brand, or career depends on how people engage with technology, this conversation is a wake-up call.
Welcome to Futurescape — where the next interface isn’t an interface at all.
Listen to the full episode now on Customerland. And if you’re building the future, start with the people who will live in it.
Chapters
1. Introduction to Jess Leach and Frog (00:00:00)
2. Overview of the Futurescape Report (00:05:35)
3. Ebb and Flow: Changing Consumer Behaviors (00:09:36)
4. Building Trust with AI Technologies (00:16:58)
5. Intimacy with AI and Digital Relationships (00:27:41)
6. Zero UI: Life Beyond Screens (00:36:24)
7. How Brands Must Adapt to AI (00:50:28)
8. Service Design as the New Differentiator (01:07:05)
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