The retail landscape is transforming through artificial intelligence, moving beyond flashy demonstrations to delivering real business value. In this illuminating conversation with Matt Bertucci, Director of Retail Solutions at Lenovo, we unpack how AI in retail has evolved dramatically over just three years.
Matt reveals how retailers have progressed from asking "what is AI?" to implementing solutions that deliver measurable ROI while enhancing both customer and employee experiences. Unlike the fear-based narratives about technology replacing workers, today's retail AI focuses on augmentation—handling routine tasks so staff can engage in more meaningful customer interactions.
We explore fascinating real-world applications, from dynamic digital signage that personalizes as shoppers approach to AI-powered return kiosks that not only streamline operations but create additional sales opportunities. Did you know that over 50% of customers who enter a store to make a return end up shopping during that visit? Matt explains how AI makes this process faster and more satisfying while helping retailers better manage inventory and discover new business insights.
The conversation delves into the technical infrastructure making these advances possible, including Lenovo's "AI factory" concept that provides the necessary computing power for everything from natural language processing to visual recognition. Matt shares how retailers of all sizes can implement these solutions, with approaches ranging from on-premises systems to cloud support or hybrid models.
Looking ahead, Matt predicts AI will become increasingly conversational and natural in its interactions, handling multiple languages seamlessly while maintaining that crucial human element that makes shopping a social experience. For forward-thinking retailers, the message is clear: the AI revolution isn't about replacing the retail experience—it's about making it better for everyone involved.
What AI solutions would improve your shopping experience? Share your thoughts and join the conversation about the future of retail technology.