Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Building Belief In Copy, With Nathan Fraser
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Manage episode 509020938 series 1433066
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It’s the sure-fire strategy that makes you overconfident. It looks like this: The copy’s loud. Aggressive. Alpha-male on a double dose of adderall. It’s practically SCREAMING at you to buy. And you know what? Sometimes it works. But not most of the time. Especially these days. Hyper-aggressive copy is just a huge risk you don’t want to take. And here’s why: While it’s true that pressure might trigger an action, it almost never creates belief. And belief is what you need to MAKE the sale… and KEEP the sale. My co-host Nathan is going to lead us out of the land of testosterone intoxication and into an exciting new world, of calmly and irreversibly creating BELIEF in your copy… so pressure isn’t necessary. Because when they believe… they buy. Find out more about Nathan's approach at https://cultishcontent.com/
Download.
558 episodes
MP3•Episode home
Manage episode 509020938 series 1433066
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It’s the sure-fire strategy that makes you overconfident. It looks like this: The copy’s loud. Aggressive. Alpha-male on a double dose of adderall. It’s practically SCREAMING at you to buy. And you know what? Sometimes it works. But not most of the time. Especially these days. Hyper-aggressive copy is just a huge risk you don’t want to take. And here’s why: While it’s true that pressure might trigger an action, it almost never creates belief. And belief is what you need to MAKE the sale… and KEEP the sale. My co-host Nathan is going to lead us out of the land of testosterone intoxication and into an exciting new world, of calmly and irreversibly creating BELIEF in your copy… so pressure isn’t necessary. Because when they believe… they buy. Find out more about Nathan's approach at https://cultishcontent.com/
Download.
558 episodes
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