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Easy Way To Create Great Sales Stories, With Tom Ruwitch

 
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Manage episode 518665345 series 2758664
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

A lot of people struggle with email marketing. Today’s special guest, Tom Ruwitch, has been at it for a quarter of a century… and he’s discovered some pretty interesting things about using stories to sell, as well. In 2001, Tom founded an email marketing business called MarketVolt. This was very early in the online business revolution. His company licensed their software to businesses worldwide, and used it themselves as part of a full-service agency. He sold the business in 2019. In 2021, Tom launched Implementum, a marketing platform that creates strategy, done-for-you custom campaigns, and provides training. We’ll talk about that, but first we’re going to talk about his impressive and very useful new book, Story Power Marketing. His simple and practical approach puts storytelling in marketing within the reach of just about anyone, whether you consider yourself a storyteller or not. Links: Story Power Marketing: https://www.amazon.com/dp/1964046335 Get a free copy at https://yourgiftfromtom.com/david Tom’s Website: https://storypowermarketing.com/
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447 episodes

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Manage episode 518665345 series 2758664
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

A lot of people struggle with email marketing. Today’s special guest, Tom Ruwitch, has been at it for a quarter of a century… and he’s discovered some pretty interesting things about using stories to sell, as well. In 2001, Tom founded an email marketing business called MarketVolt. This was very early in the online business revolution. His company licensed their software to businesses worldwide, and used it themselves as part of a full-service agency. He sold the business in 2019. In 2021, Tom launched Implementum, a marketing platform that creates strategy, done-for-you custom campaigns, and provides training. We’ll talk about that, but first we’re going to talk about his impressive and very useful new book, Story Power Marketing. His simple and practical approach puts storytelling in marketing within the reach of just about anyone, whether you consider yourself a storyteller or not. Links: Story Power Marketing: https://www.amazon.com/dp/1964046335 Get a free copy at https://yourgiftfromtom.com/david Tom’s Website: https://storypowermarketing.com/
Download.
  continue reading

447 episodes

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