Mastering Go-To-Market Strategy with Josh Wagner from InRevenue Capital – Cold Outreach Podcast
In this episode of the Cold Outreach Podcast, join our special guest Josh as he talks about his experiences from his early days sweeping job sites to co-authoring 'The Go-To Market Cheat Code'. Josh dives into his entrepreneurial journey, highlighting valuable lessons learned from failed businesses to successful ventures like LeadMD and InRevenue Capital. Explore the intricacies of crafting effective go-to-market strategies, the importance of partnerships, and leveraging AI and innovative tools for streamlined cold outreach. The discussion also includes insights on building strong partner programs and the cultural philosophies essential for success. Don't miss out on tips and personal anecdotes that can help shape your go-to-market planning and strategies.
00:00 Introduction and Welcome
01:24 Josh's Background and Early Career
03:20 First Entrepreneurial Venture
05:02 Lessons Learned and Transition to E-Learning
06:54 Reconnecting with Justin and LeadMD
08:28 The Genesis of the Go-To-Market Cheat Code
09:12 Ideal Partner Profile (IPP) Concept
11:21 Innovative Outreach Strategies
14:26 Building Effective Partnerships
17:25 Give to Get Philosophy
25:24 Leveraging Tech Partnerships for Value
26:12 Real-World Example: Cory Snyder's Approach
28:00 Cold Outreach and Major Breakthroughs
30:41 Navigating Large Organizations for Partnerships
33:18 Qualifying and Building Effective Partnerships
37:47 The Impact of AI on Go-to-Market Strategies
42:46 Effective Cold Outreach Techniques
45:20 Criteria for Ideal Partnership Profiles
47:24 Creating a Partnership Culture
50:11 Conclusion and Final Thoughts