))
Why Sending People to Your Homepage Is Killing Conversions
Manage episode 510336717 series 3647474
Content provided by Clay Vaughan & Luke Frazier, Clay Vaughan, and Luke Frazier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Clay Vaughan & Luke Frazier, Clay Vaughan, and Luke Frazier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
That cappuccino you made at home? Great idea. Sending traffic to your homepage? Not so much. In this episode, Clay and Luke dig into one of the biggest (and most overlooked) mistakes business owners make: treating the homepage like a catch-all. From micro coffee shops to micro-moments in user experience, they break down why your service pages matter more than ever and how AI and search behavior are reshaping where conversions actually happen. It’s time to stop pouring good traffic into a leaky funnel and start brewing up pages that sell.
Tune in to Learn:
- Why today’s buyers expect personalized, problem-specific landing pages
- What the data says about homepage drop-off (and how to fix it)
- How AI and large language models are reshaping search behavior
- What to build instead of a homepage if you want higher conversions
Want to see if your service pages are doing their job? Let’s take a look together: www.GoodAgency.com
Cheers!
14 episodes
Share
