Best Clay Vaughan Podcasts (2025)

What do Ottoman divorce laws and AI ranking have in common? More than you'd think. In this episode, Clay and Luke tackle a question few marketers are asking but everyone should be: how do you get your brand to show up in tools like ChatGPT? Spoiler alert: it’s not about stuffing keywords. It’s about proving you’re the real deal. From white papers a…

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Can StoryBrand and SEO Work Together? Here's the Truth 15:37

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7d ago15:37

15:37

Some say sugar doesn’t belong in coffee. Others say StoryBrand doesn’t belong in SEO. In this episode, Clay and Luke challenge both claims and stir up the sweet spot where messaging clarity meets search engine performance. If you’ve ever felt stuck between writing for Google or writing for humans, this one’s for you. From schema to storytelling, th…

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Why Sending People to Your Homepage Is Killing Conversions 12:49

13d ago12:49

12:49

That cappuccino you made at home? Great idea. Sending traffic to your homepage? Not so much. In this episode, Clay and Luke dig into one of the biggest (and most overlooked) mistakes business owners make: treating the homepage like a catch-all. From micro coffee shops to micro-moments in user experience, they break down why your service pages matte…

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Leading with ADHD: Clarity, Chaos, and Honest Leadership with Jake Brown 43:34

17d ago43:34

43:34

On this episode of Good Business, Clay Vaughan talks with Jake Brown, Leadership Coach and Author of Leader Shit. With humor and raw honesty, Jake shares what its like to lead with ADHD and how neurodiversity has shaped his leadership style, decision-making and team dynamics. They unpack why emotional intelligence, not just strategy, separates effe…

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How Much Should You Really Spend on Marketing? Here's the Math (and the Mindset) 16:30

24d ago16:30

16:30

Luke and Clay kick off this espresso-fueled episode with a hot take on Blue Bottle Coffee and then dive straight into something even more controversial: your marketing budget. If you’ve ever asked, “How much should I actually spend on marketing?” or felt like tossing your dollars into Meta’s black hole, this episode is your sanity-saving guide. Fro…

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Purpose Over Hustle: How to Lead with Conviction and Culture with Travis McAshan 52:24

25d ago52:24

52:24

On this episode of Good Business, Clay Vaughan sits down with Travis McAshan, Founder and Creative Director of Glide. Travis shares why clarity in values and culture leads to stronger teams, healthier businesses, and more sustainable growth. They discuss how to lead a remote-first company with conviction, what it takes to protect culture through EO…

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What Our Podcast Analytics Taught Us About Content That Converts 17:25

1M ago17:25

17:25

We're back for Season 2 of Coffee & Conversion, and this time we’re spilling the data. Clay Vaughan and Luke Frazier break down what worked (and what flopped) from last season, sharing real numbers, viewer habits, and why Colombian coffee might just be winning at branding. It’s a behind-the-scenes look at content strategy, podcast growth, and how t…

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Faith-Driven Marketing with Lesley Pyle 37:39

1M ago37:39

37:39

On this episode of Good Business, Clay Vaughan sits down with Lesley Pyle, Founder of HireMyMom.com and Hire Thy Neighbor. Lesley shares her journey from corporate PR to building two companies that blend professional excellence with a foundation of faith. They explore how trust, flexibility and personal conviction shape both her team culture and cu…

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Speak with One Voice: Aligning Sales & Marketing with Danielle Bornowski 35:58

1M ago35:58

35:58

On this episode of Good Business, Clay Vaughan speaks with Danielle Bornowski, Marketing Strategist at DQB Strategies. Danielle breaks down why unified messaging is the foundation for both sales and marketing success and why these teams should operate as one revenue engine. They dive into how buyer trust grows when messaging is clear and consistent…

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How Relationships Fuel Sustainable Growth with Dustin Reichmann 46:29

2M ago46:29

46:29

On this episode of Good Business, Clay Vaughan sits down with Dustin Reichmann, Founder of Seven Figure Leap. Dustin shares how his team helps entrepreneurs build seven-figure brands through podcast guesting, storytelling, and authentic human connection. They explore Dustin’s relationship-first growth approach, why traditional marketing funnels fal…

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Scaling with Trust and Operational Clarity with Henry Bryan 1:04:05

2M ago1:04:05

1:04:05

On this episode of Good Business, Clay Vaughan sits down with Henry Bryan, Chief of Staff at AAA Paving, one of the fastest-growing civil companies in Texas. From operations to leadership, Henry offers a behind-the-scenes look at what really drives momentum in a high-growth environment. Together, they unpack how building trust, modeling consistency…

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Legacy-Driven Leadership: Building with the End in Mind with Barrett Conway 44:06

2M ago44:06

44:06

On this episode of Good Business, Clay Vaughan welcomes Barrett Conway, Managing Director at Cetane Associates, a lower-to-middle-market M&A advisory firm. Barrett shares how his mission-first approach helps small business owners sell with confidence and clarity, ensuring the buyer is aligned with the company’s legacy. Barrett and Clay unpack how c…

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How to Build Business Velocity with Casey Baker 57:20

2M ago57:20

57:20

On this episode of Good Business, Clay Vaughan sits down with Casey Baker, Fractional Revenue Executive at Good Agency with decades of experience in sales, marketing, and executive leadership. Together, Clay and Casey unpack how mid-market companies can gain momentum through alignment, clarity, and culture - principles reflected in Clay’s upcoming …

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Binge-Worthy Marketing: How to Turn Your Content into a Revenue Engine 12:28

6M ago12:28

12:28

We all have our caffeine limits—but content marketing has no ceiling. In this Coffee & Conversion episode, Clay and Luke reveal how smart, engaging content elevates your brand from “so-so” to “must-follow.” Discover why mini-docs or even Netflix-style storytelling could be your ticket to capturing hearts and generating real leads. Whether you’re a …

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3 Marketing Metrics That Actually Matter (Forget Vanity Stats!) 10:32

6M ago10:32

10:32

Most fruits and veggies can’t beat coffee’s antioxidant punch—and most vanity metrics can’t beat the power of tracking real conversions. In this Coffee & Conversion episode, Clay and Luke reveal the 3 key numbers that show if your marketing is truly profitable: your click-through rate, your conversion rate, and your lead-to-close ratio. Skip the fl…

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Building a Legacy of Leadership Through Biblical Truth with Dr. Randall Price and Clay Vaughan 49:00

6M ago49:00

49:00

Title: Faith, Leadership, and Biblical Truth with Dr. Randall Price | Good Business Podcast On this episode of Good Business, Clay Vaughan sits down with Dr. Randall Price—biblical scholar, archaeologist, and founder of World of the Bible Ministries. As a leader in biblical archaeology and historical research, Dr. Price has spent decades uncovering…

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LinkedIn for B2B: More Than Just a Digital Résumé 12:36

6M ago12:36

12:36

Did you know coffee packs more antioxidants than most fruits and veggies? Just like that surprising fact, LinkedIn has way more to offer your B2B strategy than a simple résumé dump. In this episode of Coffee & Conversion, Clay and Luke break down how LinkedIn has become the go-to place for building authentic business relationships—and why it’s easi…

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When to Hire Your First Sales Rep (And Why Timing Is Everything) 12:14

6M ago12:14

12:14

Ever debate when your kids should start drinking coffee? (Spoiler: maybe never!) It’s all about right timing—just like hiring your first salesperson. In this Coffee & Conversion episode, Clay and Luke talk about how waiting too long or jumping in too soon can set you up for a costly miss. Learn the telltale signs you’re ready for a dedicated sales …

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StoryBrand & AI: Building a Clear Message (Without Losing Your Voice) 11:46

7M ago11:46

11:46

Did you know coffee was banned multiple times in the 17th century? Luckily, we’re free to sip away—and now we’re also free to let AI tools help us refine our brand messaging. In this Coffee & Conversion episode, Clay and Luke tackle StoryBrand AI: what it is, how it can jumpstart your messaging if you’re on a tighter budget, and why true clarity st…

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Why Newsletters Are Dead…Unless You Do This 11:43

7M ago11:43

11:43

Cappuccino sizes. Email newsletters. What do they have in common? They’re often done wrong! In this Coffee & Conversion episode, Clay and Luke serve up a fiery take on why the old-school “one-size-fits-all” newsletter rarely converts—and what to do instead. From evergreen nurture campaigns to sharing relevant insights (not corporate fluff), learn h…

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Will AI Kill SEO? Not So Fast—Here’s How to Adapt 10:33

7M ago10:33

10:33

You’ve heard the rumors: “AI is coming for search—SEO is doomed!” In this Coffee & Conversion episode, Clay and Luke debunk the hype, explaining how AI won’t kill SEO but will absolutely reshape it. Learn why AI still needs quality content, how to pivot away from keyword stuffing, and why you should use tools like ChatGPT not just to generate posts…

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Paid vs. Organic: Which One Actually Grows Your Business Faster? 16:08

7M ago16:08

16:08

Turns out organic coffee can last 100 years—and saves the planet a little while it’s at it. But does organic marketing (like SEO) or paid advertising have the same staying power for your brand? In this episode of Coffee & Conversion, Clay and Luke compare these two approaches, showing why simply “renting” traffic with paid ads can’t beat the long-t…

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Why “Advertising Alone” Can Kill Your Growth 17:19

8M ago17:19

17:19

Did you know drinking coffee the second you wake up can wreck your productivity? In the same way, pouring all your resources into one single channel—like ads—can sabotage your ROI. This week on Coffee & Conversion, Clay and Luke dive into why “advertising alone” (Instagram, Google, LinkedIn—doesn’t matter) never solves your marketing woes if your m…

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Winning Leadership Strategies for Business Growth with Joel Trammell and Clay Vaughan 41:16

8M ago41:16

41:16

Winning Leadership Strategies for Growing Businesses with Joel Trammell and Clay Vaughan In this episode of Good Business, Clay Vaughan speaks with Joel Trammell, an experienced entrepreneur, CEO, and leadership coach, about the challenges and strategies involved in building a successful company. Trammell shares insights from his years of experienc…

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RevOps 101: How to Streamline Your Pipeline & Boost Revenue 14:06

8M ago14:06

14:06

Did you know it can take up to four years for a coffee plant to produce its first bean—yet those plants can live for a century? Likewise, good revenue operations (RevOps) may take some time to set up, but the payoff can last for years. In this episode of Coffee & Conversion, Clay and Luke dive into the fundamentals of RevOps—why it’s more than just…

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How to Fix the #1 Marketing Mistake Confusing Your Customers 13:06

8M ago13:06

13:06

Coffee is the world’s most traded commodity (next to oil and gas)—but does your brand message carry the same “weight”? In this very first Coffee & Conversion episode, Clay and Luke serve up a quick coffee fact before diving into the biggest reason so many businesses lose deals: inconsistent messaging. From Clay’s awkward Chamber of Commerce pitch t…

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How to Build a Thriving Business Team and Manage Economic Uncertainty With Clay Vaughan and Zach Potts 41:44

9M ago41:44

41:44

In this episode of Good Business, host Clay sits down with Zach Potts, an accomplished entrepreneur and real estate developer with deep expertise in Texas's booming markets. Zach shares his inspiring journey from growing up on a dairy farm to building a successful portfolio of businesses in land development, oil and gas, and beyond. He emphasizes t…

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AI: The Future of Marketing and Growth With Clay Vaughan, Luke Frazier and James Hall 46:39

10M ago46:39

46:39

Discover how AI is revolutionizing the marketing landscape in this insightful episode of Good Business. Host Clay Vaughan, along with Luke Frazier and James Hall from the Good Agency Team, explore the powerful impact of AI technologies in reshaping business strategies. Dive into a dynamic discussion on how AI tools like ChatGPT and Content Sprout a…

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Leadership Identity Growth and Balancing Life with Clay Vaughan, James Hall, and Cassie Shea 1:09:33

11M ago1:09:33

1:09:33

Discover how to transform your leadership identity, overcome burnout, and unlock exponential growth with Cassie Shea in this heartfelt and raw episode of Good Business. Hosted by Clay Vaughan, alongside James Hall, Cassie shares her journey of guiding business leaders to achieve remarkable success, including helping a client achieve an incredible 1…

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Aligning Sales and Marketing for Business Growth with Clay Vaughan, Johnny Holsten, and Luke Frazier 38:33

11M ago38:33

38:33

Welcome to another episode of "Good Business"! In this enlightening discussion, our host Clay Vaughan is joined by special guest Johnny Holsten, who has flown in from Phoenix, and our new CGO, Luke Frazier. Together, they dive into one of the most critical issues businesses face today: the misconception that sales and marketing departments should b…

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Combating Child Trafficking at Safe House Project with Clay Vaughan and Brittany Dunn 44:51

11M ago44:51

44:51

In this compelling episode of the "Good Business" podcast, host Clay Vaughan is joined by Brittany Dunn from Safe House Project, an organization dedicated to combating child trafficking. Recorded in Austin, Texas, Brittany shares powerful insights into the challenges, strategies, and successes of their mission to provide safe environments and rehab…

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Mastering Unreasonable Hospitality with Clay Vaughan, Luke Frazier, and James Hall 33:11

12M ago33:11

33:11

In this inspiring episode of Good Business, join Clay Vaughan alongside his esteemed guests, Luke Frazier and James Hall, as they dive into the transformative concept of unreasonable hospitality in business. Discover how this approach is revolutionizing business cultures by enhancing stakeholder value, team dynamics, and customer satisfaction acros…

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Economic Survival Strategies with Clay Vaughan and Seasoned Entrepreneurs 42:13

12M ago42:13

42:13

Join us for another compelling episode of Good Business, where host Clay Vaughan dives deep into discussions with four distinguished entrepreneurs—Jay Owen, Tyler Pigget, Kurt Stockwell, and Wes Gay. These industry leaders share their invaluable perspectives on enduring and thriving amid economic uncertainty and political cycles. This episode not o…

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Scaling Start-Ups to Global Influence with Tom Cox, Ellen Lewis, and Clay Vaughan 47:29

12M ago47:29

47:29

In this episode of the "Good Business" podcast, host Clay Vaughan is joined by Tom Cox and Ellen Lewis from Environmental Design Inc. (EDI), pioneers in the landscape construction industry. Together, they explore the transformative journey of EDI, from its humble beginnings to becoming a leader in moving large trees and creating stunning landscapes…

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Building a Faith- Driven Business With Mike Sharrow 41:41

1y ago41:41

41:41

In this episode of the "Good Business" podcast, host Clay Vaughan is thrilled to welcome Mike Sharrow, CEO of C12, the largest network of Christian CEOs and executives worldwide. Mike brings a wealth of experience in integrating faith with business leadership. They dive into how Christian leaders can make a significant impact in the corporate world…

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How Leaders Can Build Margin and Prioritize People with Patrick Rowe, James Hall, and Clay Vaughan 52:52

1y ago52:52

52:52

In this episode of the "Good Business" podcast, host Clay Vaughan is joined by Patrick Rowe and James Hall to explore the value of people-centered leadership. Patrick Rowe, a pastor and missionary, shares his experiences in creating a margin for intentional leadership that prioritizes relationships, compassion, and faith in a fast-paced world. Toge…

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Overcoming Micromanagement: Cultivating Confident Leadership with Ken Coleman and Clay Vaughan 35:16

1y ago35:16

35:16

Season 6 Premiere! In this exciting episode of "Good Business," host Clay Vaughan welcomes Ken Coleman, a three-time bestselling author and leadership expert. They dive into the crucial theme of self-awareness and its transformative power in leadership and personal growth. Ken shares his insights on how understanding oneself can lead to greater con…

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Unlocking Peak Business Performance with Entrepreneur System: Rod Smith & Clay Vaughan 40:07

1+ y ago40:07

40:07

In this insightful episode of "Good Business," host Clay Vaughan welcomes Rod Smith, an EOS implementer with a rich background in running and owning businesses. Together, they delve into the Entrepreneur Operating System (EOS), exploring its principles, benefits, and the transformative impact it can have on businesses. Rod shares his journey from b…

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Leading Your Nonprofit Organization with Strategy and Purpose with Jenni Lord and Clay Vaughan 40:38

1+ y ago40:38

40:38

In this insightful episode of "Good Business," host Clay Vaughan is joined by Jenni Lord, the passionate leader behind Chosen, a nonprofit organization dedicated to supporting children and families impacted by trauma. Together, they delve into the importance of purpose-driven leadership and the unique challenges and rewards of running a nonprofit. …

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Leading Your Organization through Crisis with Jose Abaroa and Clay Vaughan 30:27

1+ y ago30:27

30:27

In this insightful episode of "Good Business," host Clay Vaughan engages with Jose Abaroa, a pastor navigating the challenges and opportunities of church leadership in today's digital landscape. Together, they discuss how faith communities can thrive through crisis and transformation, leveraging technology and authentic leadership to foster growth …

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How to Craft a Converting One-Liner with Curt Stockwell and Clay Vaughan 32:38

1+ y ago32:38

32:38

In this engaging episode of "Good Business," host Clay Vaughan sits down with marketing expert Curt Stockwell to explore the power of a well-crafted one-liner in business communication. Curt, a StoryBrand certified guide from Well Dressed Walrus, shares insights on simplifying complex messages to create memorable and effective marketing strategies.…

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Forging a Family Legacy of Leadership with Charles Vaughan and Clay Vaughan 45:13

1+ y ago45:13

45:13

In this episode of "Good Business," we dive into the guiding principles of successful careers and parenting with Clay Vaughan and his father, Charles Vaughan. Charles Vaughan shares his journey from a humble background to becoming a leader at Exxon. He emphasizes how his experiences have shaped his parenting and mentorship approach. This episode hi…

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Turn Political Cycles into Marketing Gold for Your Small Business with Cathy Landtroop and Clay Vaughan 38:09

1+ y ago38:09

38:09

In this enlightening episode, we delve deep with Cathy Landtroop, the Chief Marketing Officer at Vista Bank, exploring the untapped potential of political cycles as a golden opportunity for small business marketing. With her extensive background and strategic insight, Cathy sheds light on how entrepreneurs can not only navigate but also capitalize …

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Filmmaking for Freedom: Ending Human Trafficking with Kyle Rogers and Clay Vaughan 44:01

1+ y ago44:01

44:01

In this inspiring episode of "Good Business," host Clay Vaughan sits down with Kyle Rogers of Jyra Films to explore the transformative power of purpose-driven filmmaking. Kyle shares his journey from a budding filmmaker to the founder of a film company dedicated to making a difference. Through stories of challenges overcome and successes achieved, …

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The Impact of Classical Learning on Business Leadership with Eric Cook and Clay Vaughan 45:52

1+ y ago45:52

45:52

In this episode of Good Business, host Clay Vaughan is joined by Eric Cook, the president of the Society for Classical Learning, to delve into the transformative impact of classical education on leadership development and business practices. The conversation opens up a vital discourse on how classical education, with its deep roots in cultivating w…

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The Strategy Behind The Jesus Film Project with Rick and Jules Levy and Clay Vaughan 44:01

1+ y ago44:01

44:01

In this special episode of the Good Business podcast, host Clay Vaughan dives deep with Rick and Jules, pivotal figures at the Jesus Film Project, exploring their transformative journey from leading advertising agencies to embracing digital evangelism through the medium of film. They detail the strategic use of storytelling and technology to spark …

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Negotiation Made Simple with John Lowry and Clay Vaughan 32:34

1+ y ago32:34

32:34

This episode features an insightful conversation between host Clay Vaughan and Dr. John Lowry, the author of "Negotiation Made Simple." Dr. Lowry, a seasoned lawyer and negotiation expert, shares his journey from practicing law to mastering the art of negotiation, emphasizing its significance in both personal and professional settings. The discussi…

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The SEO Strategy Every Business Should Follow with James Hall and Clay Vaughan 38:47

2y ago38:47

38:47

In this episode of Good Business, host Clay Vaughan invites SEO expert James Hall to discuss practical and straightforward strategies for improving your business's online presence. This episode is particularly useful for business leaders who want to understand and apply SEO in a simple, clear way. James Hall explains the basics of SEO and why it's …

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Cutting Through the Noise: Content That Captivates Your Audience with Wes Gay and Clay Vaughan 45:13

2y ago45:13

45:13

Explore the art of effective communication in the latest episode of Good Business. Wes Gay, a communication and marketing strategist, joins host Clay Vaughan to discuss the nuances of crafting powerful, targeted messages that deeply resonate with particular audiences. Wes Gay, an expert in the StoryBrand framework, discusses his journey from workin…