))
Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies. Fueled by ...
…
continue reading
1
Binge-Worthy Marketing: How to Turn Your Content into a Revenue Engine
12:28
12:28
Play later
Play later
Lists
Like
Liked
12:28
We all have our caffeine limits—but content marketing has no ceiling. In this Coffee & Conversion episode, Clay and Luke reveal how smart, engaging content elevates your brand from “so-so” to “must-follow.” Discover why mini-docs or even Netflix-style storytelling could be your ticket to capturing hearts and generating real leads. Whether you’re a …
…
continue reading
1
3 Marketing Metrics That Actually Matter (Forget Vanity Stats!)
10:32
10:32
Play later
Play later
Lists
Like
Liked
10:32
Most fruits and veggies can’t beat coffee’s antioxidant punch—and most vanity metrics can’t beat the power of tracking real conversions. In this Coffee & Conversion episode, Clay and Luke reveal the 3 key numbers that show if your marketing is truly profitable: your click-through rate, your conversion rate, and your lead-to-close ratio. Skip the fl…
…
continue reading
1
LinkedIn for B2B: More Than Just a Digital Résumé
12:36
12:36
Play later
Play later
Lists
Like
Liked
12:36
Did you know coffee packs more antioxidants than most fruits and veggies? Just like that surprising fact, LinkedIn has way more to offer your B2B strategy than a simple résumé dump. In this episode of Coffee & Conversion, Clay and Luke break down how LinkedIn has become the go-to place for building authentic business relationships—and why it’s easi…
…
continue reading
1
When to Hire Your First Sales Rep (And Why Timing Is Everything)
12:14
12:14
Play later
Play later
Lists
Like
Liked
12:14
Ever debate when your kids should start drinking coffee? (Spoiler: maybe never!) It’s all about right timing—just like hiring your first salesperson. In this Coffee & Conversion episode, Clay and Luke talk about how waiting too long or jumping in too soon can set you up for a costly miss. Learn the telltale signs you’re ready for a dedicated sales …
…
continue reading
1
StoryBrand & AI: Building a Clear Message (Without Losing Your Voice)
11:46
11:46
Play later
Play later
Lists
Like
Liked
11:46
Did you know coffee was banned multiple times in the 17th century? Luckily, we’re free to sip away—and now we’re also free to let AI tools help us refine our brand messaging. In this Coffee & Conversion episode, Clay and Luke tackle StoryBrand AI: what it is, how it can jumpstart your messaging if you’re on a tighter budget, and why true clarity st…
…
continue reading
1
Why Newsletters Are Dead…Unless You Do This
11:43
11:43
Play later
Play later
Lists
Like
Liked
11:43
Cappuccino sizes. Email newsletters. What do they have in common? They’re often done wrong! In this Coffee & Conversion episode, Clay and Luke serve up a fiery take on why the old-school “one-size-fits-all” newsletter rarely converts—and what to do instead. From evergreen nurture campaigns to sharing relevant insights (not corporate fluff), learn h…
…
continue reading
1
Will AI Kill SEO? Not So Fast—Here’s How to Adapt
10:33
10:33
Play later
Play later
Lists
Like
Liked
10:33
You’ve heard the rumors: “AI is coming for search—SEO is doomed!” In this Coffee & Conversion episode, Clay and Luke debunk the hype, explaining how AI won’t kill SEO but will absolutely reshape it. Learn why AI still needs quality content, how to pivot away from keyword stuffing, and why you should use tools like ChatGPT not just to generate posts…
…
continue reading
1
Paid vs. Organic: Which One Actually Grows Your Business Faster?
16:08
16:08
Play later
Play later
Lists
Like
Liked
16:08
Turns out organic coffee can last 100 years—and saves the planet a little while it’s at it. But does organic marketing (like SEO) or paid advertising have the same staying power for your brand? In this episode of Coffee & Conversion, Clay and Luke compare these two approaches, showing why simply “renting” traffic with paid ads can’t beat the long-t…
…
continue reading
1
Why “Advertising Alone” Can Kill Your Growth
17:19
17:19
Play later
Play later
Lists
Like
Liked
17:19
Did you know drinking coffee the second you wake up can wreck your productivity? In the same way, pouring all your resources into one single channel—like ads—can sabotage your ROI. This week on Coffee & Conversion, Clay and Luke dive into why “advertising alone” (Instagram, Google, LinkedIn—doesn’t matter) never solves your marketing woes if your m…
…
continue reading
1
RevOps 101: How to Streamline Your Pipeline & Boost Revenue
14:06
14:06
Play later
Play later
Lists
Like
Liked
14:06
Did you know it can take up to four years for a coffee plant to produce its first bean—yet those plants can live for a century? Likewise, good revenue operations (RevOps) may take some time to set up, but the payoff can last for years. In this episode of Coffee & Conversion, Clay and Luke dive into the fundamentals of RevOps—why it’s more than just…
…
continue reading
1
How to Fix the #1 Marketing Mistake Confusing Your Customers
13:06
13:06
Play later
Play later
Lists
Like
Liked
13:06
Coffee is the world’s most traded commodity (next to oil and gas)—but does your brand message carry the same “weight”? In this very first Coffee & Conversion episode, Clay and Luke serve up a quick coffee fact before diving into the biggest reason so many businesses lose deals: inconsistent messaging. From Clay’s awkward Chamber of Commerce pitch t…
…
continue reading
