Luke and Clay kick off this espresso-fueled episode with a hot take on Blue Bottle Coffee and then dive straight into something even more controversial: your marketing budget. If you’ve ever asked, “How much should I actually spend on marketing?” or felt like tossing your dollars into Meta’s black hole, this episode is your sanity-saving guide. From defining what counts as “marketing” to rethinking it as an investment, not a gamble, they unpack how to build a revenue engine that doesn’t burn your beans (or your budget). Plus, they offer a blueprint to help you think like a strategist, not just a spender.
Tune in to Learn:
The real reason Blue Bottle Coffee has a cult following (hint: it’s not just the beans)
Why 3 to 5 percent of revenue is a starting point, not a rule
How to shift your mindset from “marketing expense” to “revenue investment”
What $820K in marketing could actually buy for a growing business
Book a session with us and we can start to strategize for your business: www.GoodAgency.com
Cheers!