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Michael Doherty is joined by Chris Cotton, a seasoned automotive coach and shop owner. Chris shares his decision to manage a shop in Durango remotely, spending minimal time on-site while empowering his team to handle daily operations. He also discusses the importance of clear and relatable communication techniques in explaining car repairs to customers, using simple analogies to make technical issues understandable.

00:00 A Cool opportunity arose amidst industry store closures.

06:01 Podcasts build relatability, leading to coaching inquiries.

07:57 Transitioned from shop owner to successful coach.

12:33 Successful clients; Auto Fix thrives with them.

14:31 Visited Los Angeles and spoke at WorldPac event.

20:32 Staggered shifts complicate coworker coordination challenges.

22:38 Empower employees to prioritize customer satisfaction.

27:16 Clients prefer quick approvals; comprehension ensures informed decisions.

30:27 Use relatable analogies to explain complex concepts.

33:50 Offer a detailed explanation for brake inspections.

34:49 Detailed vehicle inspection to justify service value.

40:06 Estimating meticulously ensures task continuity understanding.

41:57 Hard work can lead to owning repair shops.

45:01 Launching auto repair shop tech podcast soon.

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Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!