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Tim Zercher Podcasts

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Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field. Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy. Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators sha ...
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What if your ABA training systems didn’t just check boxes - but actually built confident, competent clinicians? In this episode of Tim Talks: Behavioral Health, host Timothy Zercher sits down with Allyson Wharam, M.Ed., BCBA, the founder of Sidekick Learning, to explore how behavioral health organizations can rethink training, supervision, and clin…
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What does it look like when adults with disabilities are given real choice and dignity in their services? In this episode of Tim Talks: Behavioral Health, we sit down with Christina Gravina, M.Ed, BCBA, LABA - founder and CEO of BILT, Inc. - to explore a powerful, people-first approach to ABA and IDD services. Christina shares: Why she started BILT…
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In this candid and powerful episode of Tim Talks, host Tim Zercher sits down with Jeron Trotman - founder of Black Men in Behavior Analysis, ABAVerzus, the Behavior Technician Association, and co-founder of The ABA Collab. Jeron shares how he's reshaping the ABA landscape through authentic community-building, inclusive leadership, and systemic refo…
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In this episode of Tim Talks: ABA Therapy, host Timothy Zercher sits down with Dr. Summer Gainey, BCBA-D, to explore what it really means to lead outcomes-driven care without losing sight of personalization. Summer shares how her team balances data with human connection, why meaningful goals don’t always fit neatly into a report, and how her policy…
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In this episode of Tim Talks: ABA Therapy, Timothy Zercher sits down with Henry Xie, Founder and CEO of Simple Fractal, to explore how automation is transforming the ABA space. Henry shares how his team builds trust in a competitive market, why his hiring process prioritizes second-career coders, and what it really means to "elevate human work." Fr…
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Jeff Thompson went from selling 350+ franchises around the world to radically changing lives in the autism space. In this candid episode of Tim Talks, Jeff shares how his own mental health journey - and eventual autism diagnosis - reshaped everything he believed about success, leadership, and impact. Host Timothy Zercher dives into Jeff’s leadershi…
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In this episode of Tim Talks: Behavioral Health, I sit down with Dr. Ken Huey -founder of the Hope Group and nationally recognized voice in trauma-informed care. With over 25 years in behavioral health, Ken breaks down what’s really changed in trauma treatment, how to scale with values intact, and why most providers miss the mark on truly trauma-in…
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How do you grow a school and therapy center without losing quality or culture? You hire intentionally. You build slowly. And you make collaboration non-negotiable. In this episode, Tim sits down with Carly and Jon Weinberg, the leaders behind Project Infinity School and Beyond ABA Therapy - two integrated programs creating a better path for neurodi…
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In this episode of Tim Talks: ABA Therapy, I sit down with Dr. David Meichenbaum, a nationally recognized leader in autism intervention and behavioral consultation. We dive into what it really means to work collaboratively with families, educators, and schools to support learners with autism or behavioral challenges. Dr. Meichenbaum shares his "Gol…
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On this episode of Tim Talks: ABA Therapy, Timothy Zercher sits down with Patrick Faga, Founder of FirstWork, to explore how technology is reshaping ABA lesson delivery. Patrick shares how his background as a behavior technician sparked the idea to ditch laminated flashcards in favor of scalable, digital learning tools - and how that decision is cr…
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In this episode of Tim Talks: ABA Therapy, host Timothy Zercher sits down with Mordy Friedberg, Director of Operations at Best Buds ABA, to unpack the reality of building and scaling an ABA practice in today’s climate. Mordy shares how he transitioned from long-term care into ABA, why workforce shortages are slowing down care, and how to grow witho…
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In this episode of Tim Talks: ABA Therapy, host Timothy Zercher sits down with Dr. Kristen Byra, BCBA-D and founder of Upskill ABA, to dive into the evolving challenges - and opportunities - in ABA today. Kristen shares her mission behind "building for the 51%," a call to action for supporting the growing wave of newly certified BCBAs who often ent…
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In this episode of Tim Talks: ABA Therapy, host Timothy Zercher sits down with Logan Pratt, CEO of Bloomwell Autism Therapy, to explore how Bloomwell is reshaping autism services in underserved communities. Logan shares his journey from public policy to ABA leadership, why Bloomwell focuses on areas like Minnesota and Nebraska, and how decentralizi…
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In this episode of Tim Talks: ABA Therapy, host Timothy A. Zercher sits down with Joseph O’Keefe, BCBA, founder and CEO of Compass ABA Therapy. Joe shares his journey from launching Compass during the COVID-19 pandemic to growing a high-demand ABA provider committed to doing things the right way - no shortcuts, no compromises. We explore the realit…
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In this episode of Tim Talks: ABA Therapy, host Timothy A. Zercher sits down with Holli Beth Clauser - founder of the ABA C.A.R.E.S. Summit and a leading voice in neurodiverse workplace innovation - to explore the human side of staffing in the ABA world. Holli shares how her neurodivergent perspective has influenced her approach to leadership, syst…
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n this heartfelt and powerful episode of Tim Talks, host Timothy Zercher sits down with Anna Bullard, VP of Payor Operations at Holding Hands Pediatric Therapy & Adult Services and the driving force behind Georgia’s historic “Ava’s Law.” Anna shares the deeply personal story of her daughter’s autism diagnosis, the battle for insurance reform, and t…
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In this compelling episode of Tim Talks, host Timothy Zercher sits down with Daniel Blank, Founder and CEO of ABA Revolution. With decades of experience and a fresh new vision, Daniel shares how he's reimagining ABA therapy from the ground up. The conversation touches on the painful realities of high turnover, underpaid RBTs, and the dangers of pri…
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In this episode of Tim Talks: ABA Therapy, host Timothy A. Zercher sits down with Matthew Harrington, BCBA and founder of ABA Digital Marketing Agency, to challenge a controversial idea: Is it unethical NOT to market your ABA practice? Matthew brings a rare blend of clinical experience and marketing insight to the table, exploring: Why ethical mark…
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What happens when lived experience meets clinical expertise? In this episode of Tim Talks: ABA Therapy, host Tim Zercher sits down with Sean Yocum—ABA clinician, podcast host, baseball coach, and passionate advocate for family-centered care in behavior analysis. Sean shares how growing up with an autistic sibling shaped his drive to reform the fiel…
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