What if success in ABA wasn't about competition—but about collaboration?

In this episode of Tim Talks: Behavioral Health, Timothy A. Zercher sits down with Kelly Baird - COO of the Behavior Technician Association, Co-Founder of The ABA Collab, and Founder of BWIBAAD - to talk about how she’s building some of the most mission-driven, community-focused spaces in the ABA field.

From launching ABA holidays to creating platforms that spotlight underrepresented voices, Kelly unpacks how structure, celebration, and intentionality fuel sustainable growth.

We also dive into:

• The challenge of driving innovation in a traditional field
• How leaders can open more doors for others
• What it really means to collaborate with purpose
• Her vision for ABA’s role in society beyond clinical settings

Whether you're a seasoned executive or just getting started in the field, this conversation will leave you thinking differently about community, leadership, and impact.