Best Kae Lee Podcasts (2025)

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Replay: The Story Behind Garman Homes’ Bold New Website-169 1:00:19

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3d ago1:00:19

1:00:19

Send us a text A lot can happen in a year, and this episode proves it. We’re excited to re-release the story behind Anewgo’s very first builder website, created with the visionary team at Garman Homes. What started as a bold collaboration has now become an award-winning project, earning Silver at The Nationals less than a year after launch, and now…

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What New Construction Buyers Want (with Chattanooga Realtor Grace Frank)-168 31:20

9d ago31:20

31:20

Send us a text What do today’s new construction buyers really want and what are builders still getting wrong? In this episode of the Anewgo of New Home Sales Podcast, Anya Chrisanthon sits down with Chattanooga powerhouse Realtor and team leader Grace Frank to unpack the latest design, pricing, and buyer-behavior trends shaping 2025 and beyond. You…

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IBS 2026 Orlando Preview with Homes.com: Parties, Sessions & Sales Central-167 33:38

16d ago33:38

33:38

Send us a text Heading to the NAHB International Builders’ Show (IBS) 2026 in Orlando? In this episode, I’m joined by Rick Baldonado, National Director of New Construction at Homes.com, to break down the must-see sessions, can’t-miss parties, and where to find both Anewgo and Homes.com all week long. 👉 Catch Rick’s previous episode on Homes.com for…

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Why AI Assistants Will Do What Your Website (and Chatbot) Can’t-166 1:03:07

23d ago1:03:07

1:03:07

Send us a text To watch this webinar with slides CLICK HERE Buyers aren’t just searching anymore: they’re asking, and they expect instant, intelligent answers. In this webinar, Anewgo CEO John Lee breaks down how AI Sales Assistants are redefining digital engagement and why traditional websites and basic chatbots can’t keep up. You’ll learn: -Why t…

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From SaaS to Laughs: Improv Skills Every Salesperson Needs-165 34:32

1M ago34:32

34:32

Send us a text What happens when an enterprise SaaS seller discovers that improv and stand-up can make you a better salesperson, teammate, and leader? Kevin Hubschmann, founder of Laugh.Events, joins Anya to break down how humor, active listening, and “yes-and” thinking can transform high-stakes sales conversations, especially in emotional industri…

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Attract, Engage, Convert: Building a High-Performing OSC Program with Leah Fellows-164 36:00

1M ago36:00

36:00

Send us a text Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warm…

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Websites First: Jason Rhoads’ Digital Marketing Ladder for Builders-163 38:49

2M ago38:49

38:49

Send us a text Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion. We cover: -The Digital Marketing Ladder: the 8 steps -UX that sells: lead-gen f…

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Not Made for You: Leading in Male Dominated Industries-with Kae Kronthaler-Williams-162 32:15

2M ago32:15

32:15

Send us a text Tech CMO and author Kae Kronthaler-Williams joins Anya to discuss what it takes to build equitable, high-performing teams in industries like tech and homebuilding—where women have often had to carve their own paths. Drawing from decades of leadership experience, Kae shares how to challenge assumptions, design strategies that fit your…

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AI Speed-to-Lead Playbook for Builders with Ken Tucker-161 37:30

2M ago37:30

37:30

Send us a text Want more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker (Changescape Web) breaks down a practical AI speed-to-lead system for home builders, covering AI phone assistants, OSC roles, answer-engine optimization, and a content machine that actually moves the needle. What you’ll learn Why “firs…

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From Clicks to Conversions: Building an OSC Program That Works-160 33:35

2M ago33:35

33:35

Send us a text Online Sales Counselors are no longer optional, they’re essential. In this episode, Anya Chrisanthon sits down with Ingrid Ricks (formerly Prince), founder of Convertly Sales Solutions, to talk about creating and scaling effective OSC programs for builders of any size. Ingrid shares: Why small and mid-sized builders absolutely can (a…

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20+ Holiday Marketing Ideas for Homebuilders (That Actually Work)-159 22:14

3M ago22:14

22:14

Send us a text Tired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast—from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and UGC contests that fuel word-of-mouth and Q4 sales. Download the Holiday Marketing Guide to follow al…

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New Home Star’s Playbook: HubSpot, AI Agents & AIO Search-158 37:50

3M ago37:50

37:50

Send us a text New Home Star’s Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing. Fresh off HubSpot’s INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibi…

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Homes.com for Builders: Your Listing, Your Lead-157 31:20

3M ago31:20

31:20

Send us a text National Director of New Construction at Homes.com, Rick Baldonado, shares how the portal is approaching new-home search, and what’s in it for builders: “Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents). Free community visibility. Builders can send a feed and list communit…

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A-Grade Teams: Farrell Middleton’s Playbook for Homebuilding Leaders-156 34:00

3M ago34:00

34:00

Send us a text How do you move people from the middle of the bell curve to the top? Coach and 36-year homebuilding veteran Farrell Middleton breaks down his “A Performer / A Environment” framework: practical ways leaders can create cultures where average performers become exceptional and top performers want to stay. What you’ll learn: -The 20-60-20…

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Unapologetic Sales: Cassy Williamson on People Over Process-155 36:08

4M ago36:08

36:08

Send us a text What actually moves the needle in today’s tougher market? Impact 88’s Strategic Performance Coach Cassy Williamson joins Anya to break down a people-first approach to new home sales, plus the habits, tools, and tech that turn inconsistent results into steady wins. From prospecting and follow-up rhythms to smart tech adoption (hello, …

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Data That Sells: Ed Carey on Knowing Your Buyer-154 41:35

4M ago41:35

41:35

Send us a text Are you still guessing who your buyers are? In this episode, Audience Town CEO Ed Carey breaks down how builders can use real consumer identity data to target, personalize, and measure sales & marketing that actually converts. We dig into: The “When Engine” and what 280M consumer profiles unlock for builders Turning anonymous website…

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Sara Williams on Strategy, Tech & Transparency-153 43:11

4M ago43:11

43:11

Send us a text Sara Williams is back, this time as a founder. In this episode, Sara shares why she launched Aras & Co, how she partners with homebuilders and proptechs, and why transparency is non‑negotiable. We cover her journey from onsite sales to director of marketing to CRM/MarTech leader, and now strategist/“tech broker” helping builders choo…

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From Search to Sold: How AI is Rewriting the Rules of New Home Sales-152 33:38

5M ago33:38

33:38

Send us a text In this powerful talk previewing her IBS 2026 presentation, Anya Chrisanthon dives into the radical evolution of search—from traditional SEO to conversational AI and autonomous agents like Operator. Learn how AI is reshaping the way consumers discover, research, and buy new homes—and what that means for builders, marketers, and sales…

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5 Website Mistakes Builders Can’t Afford to Make -151 11:58

5M ago11:58

11:58

Send us a text Your website might be costing you more than you think. In this powerful session from the Jeff Shore Sales & Marketing Summit, Beth Byrd, VP of Sales at Anewgo, breaks down the top five website pain points for homebuilders, including two critical issues most builders don’t even know are holding them back. From outdated CMS platforms t…

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Momentum, Marketing & Buyer Mind Games at the Jeff Shore Summit-150 35:47

5M ago35:47

35:47

Send us a text We’re live from the floor of the Jeff Shore Sales & Marketing Summit in Denver, where we’re catching up with some of the brightest minds in new home sales and marketing. From seasoned pros like Gary Hendrickson to rising stars like Abby Adams, this episode captures real-time insights on buyer confidence, market momentum, and how buil…

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Thriving in the AI-First Web: Strategies for Smarter Website Optimization-149 19:26

5M ago19:26

19:26

Send us a text This episode was created by AI, pulling together top insights from articles, research, and expert notes to explore how the web is evolving in the age of artificial intelligence. As search engines prioritize context and conversation over keywords, your digital strategy needs a major upgrade. We dive into how to earn AI citations, boos…

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The Story Behind Garman Homes’ Bold New Website-148 58:49

6M ago58:49

58:49

Send us a text How do you create a website that feels like a model home experience—online? In this episode, Andrew Poon sits down with the dream team from Garman Homes—Alaina Money-Garman (Founder), Jake Kaplan (CFO), and Renee Carlson (VP of Marketing)—to unpack the strategy, collaboration, and bold vision behind their brand-new, first-of-its-kind…

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AI Bots, Assistants & Agents: A New Era for New Home Sales-147 58:37

6M ago58:37

58:37

Send us a text The future of homebuying is here — and it’s intelligent. In this dynamic session, Anewgo CEO John Lee breaks down how artificial intelligence is revolutionizing the new home sales journey. From bots that search, to assistants that guide, and agents that act on behalf of buyers, discover what’s coming next and how builders can stay ah…

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Rebuilding the Build: One Precision Assemblies-146 19:59

6M ago19:59

19:59

Send us a text What if building homes could be faster, smarter, and more energy-efficient—without sacrificing quality or customization? In this episode of Anewgo of New Home Sales, we sit down with John Harding, Senior Manager of Offsite Solutions at CertainTeed, to explore One Precision Assemblies (OPA), a panelized construction system designed to…

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Selling Smarter with Anewgo Sales Center-145 28:27

6M ago28:27

28:27

Send us a text How are onsite sales pros closing faster and impressing buyers with every tap? Amanda Houston and Graeme Robertson of Riverside Homebuilders share how the Anewgo Sales Center has transformed their sales offices—from streamlining presentations to creating unforgettable buyer experiences. Tune in to hear: What today’s buyers expect bef…

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How Builders Can WIN at Social Media: AI, Video & Engagement Strategies with Carol Morgan-144 37:57

7M ago37:57

37:57

Send us a text Social media isn’t just about pretty posts anymore — especially for homebuilders. In this episode, I sit down with Carol Morgan, President of Denim Marketing and author of Social Media Marketing for Your Business (2nd Edition), to dive into what’s working right now for builders on platforms like Instagram, Facebook, LinkedIn, TikTok,…

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Beyond Pretty: How Design Studios Drive Profit, Brand, and Buyer Confidence with Jane Meagher-143 36:44

7M ago36:44

36:44

Send us a text Is your design studio doing more than just making homes look pretty? In this episode, we're joined by Jane Meagher—President of Success Strategies and Founder of the National Design Institute—to talk about how builders can unlock the full business potential of design. Jane shares the top trends shaping buyer preferences in 2025 (good…

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Talk to the Map: How Pam Pam is Transforming Real Estate with AI + Interactive Maps-142 21:54

7M ago21:54

21:54

Send us a text Tired of static maps and generic listings? In this episode, Anya Chrisanthon chats with Helena Jaramillo, co-founder of Pam Pam, an AI-powered mapmaker that’s turning heads in the real estate and homebuilding world. Helena shares how this beautifully designed, easy-to-use tool lets professionals create personalized, interactive maps—…

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Mastering New Home Sales with Kerry Mulcrone-141 35:09

7M ago35:09

35:09

Send us a text In this episode, Kerry Mulcrone joins Anya to share timeless strategies for building buyer confidence, listening with intention, and guiding a sales conversation without sounding scripted. A celebrated coach and SAM Award winner, Kerry brings wisdom from the trenches—plus a surprising take on how AI can make follow-up more personal. …

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From Blueprints to Bots: How Market AI is Reimagining Architecture with Artificial Intelligence-140 33:31

8M ago33:31

33:31

Send us a text In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Patrick Murphy, founder of Maket AI, to explore how AI is transforming the world of architectural design and residential construction. Discover how builders, developers, and even homeowners are using generative AI to instantly create, edit, and visualiz…

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Felicia Berry on Turning Brochures Into Buyers—and the Value OSCs Bring to Builders-139 33:38

8M ago33:38

33:38

Send us a text In this episode of Anewgo of New Home Sales, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares how she bridges marketing and sales to deliver a seamless homebuying experience. From managing 400+ homes a year to leveraging Anewgo's interactive tools and real-time insights, Felicia reveals how data, follow-up,…

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Heart, Hustle & Home: Chris Hartley on Technology, Leadership & the Future of New Home Sales-138 47:09

8M ago47:09

47:09

Send us a text In this power-packed episode, Anya Chrisanthon reconnects with industry legend and K. Hovnanian Area President Chris Hartley to reflect on their journeys, growth, and what it really takes to thrive in homebuilding today. From embracing cutting-edge tech to leading with empathy, Chris shares 21+ years of wisdom—including the one minds…

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How Melissa Cervin Uses Data to Drive Smarter Marketing at Lombardo Homes-137 41:44

8M ago41:44

41:44

Send us a text Melissa Cervin, VP of Marketing at Lombardo Homes, shares how her team uses Anewgo’s visualization tools and Insights platform to create a more confident, streamlined homebuying experience. From customizing homes online to shortening sales cycles and driving smarter marketing decisions with data, Melissa reveals how Lombardo is setti…

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AI Revolution in New Home Sales: Myers Barnes Returns with Market Insights-136 44:02

8M ago44:02

44:02

Send us a text In this episode, returning guest Myers Barnes joins Anya Chrisanthon and John Lee to discuss current market challenges in home building, selling strategies during uncertain times, and how AI is transforming the new home sales journey. After a two-year hiatus studying artificial intelligence, Myers shares his perspective on why builde…

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Mastering Sales & Marketing Synergy: Homes by Taber’s Winning Strategy with Lindsay Haltom-135 40:12

9M ago40:12

40:12

Send us a text In this episode of Anewgo of New Home Sales, Lindsay Haltom, Director of Sales & Marketing at Homes by Taber, shares how integrating sales and marketing drives success. We dive into market trends, the shift in inventory vs. to-be-built homes, leveraging data for smart decision-making, and the role of technology in enhancing the custo…

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AI & The Future of New Home Sales: Mastering Tech & Human Connection 57:49

9M ago57:49

57:49

Send us a text Missed our sessions at IBS? Join Anewgo’s CEO, John Lee, and Chief Communications Officer, Anya Chrisanthon, for an exclusive webinar that combines their groundbreaking presentations into one powerful session. From real-world AI applications that boost efficiency and profit to the transformative impact of AI-driven home shopping, we’…

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Digital Solutions for Home Builders: How NoviHome is Transforming the Buying Experience 41:21

9M ago41:21

41:21

Send us a text In this episode of 'Anewgo of New Home Sales,' host Anya Chrisanthon sits down with Kody Smith, President and Co-founder of NoviHome. They discuss how NoviHome's digital platform is transforming the home buying journey from first contact to post-purchase. Kody shares insights on improving buyer registration, maintaining engagement th…

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People Over Process: A New Approach to New Home Sales with Ryan Taft-32 38:34

11M ago38:34

38:34

Send us a text Ryan Taft, founder of Impact 88, shares his vision for transforming new home sales through authentic human connection. Learn why focusing on relationships rather than rigid sales processes is crucial in an AI-driven world, and how smaller builders can create exceptional customer experiences that technology can't replicate. Ryan also …

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Your Ultimate Guide to IBS 2025: Tips from Industry Veterans 24:21

11M ago24:21

24:21

Send us a text Here are all the mentioned events and sessions from the podcast: Sales Central Mentioned by multiple speakers as a key networking hub Features free food and drinks Primary gathering spot for industry professionals The Sales Rally Features Kimberly Mackey, Keith McKinney, Anya Chrisanthon, John Palumbo and Cori Charles as speakers thi…

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AI & Home Building: Transforming Marketing in the Digital Age-130 35:47

11M ago35:47

35:47

Send us a text Join Anya Chrisanthon as she sits down with strategic marketing advisor Mitchell Metz to explore the revolutionary changes happening in home building marketing. Discover insights on: AI's impact on sales and marketing The power of personalization Building a strong personal brand Navigating technological disruption Crisis communicatio…

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Your Sales Center 2.0: Where Digital Meets Personal-129 55:17

12M ago55:17

55:17

Send us a text Discover how Anewgo's new Sales Center App bridges the gap between online and in-person home shopping experiences. Join Anya Chrisanthon, John Lee, and Beth Byrd as they discuss this intuitive platform that streamlines presentations, automates updates, and enhances the buyer journey - available now with your first community free. Key…

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AI & Construction Training: Making Builders More Efficient with ON3-128 36:03

1y ago36:03

36:03

Send us a text ON3 CEO Paul Cardis shares how their mobile-first platform uses AI to improve construction training, reduce errors, and bridge language barriers - helping builders save time and money through smart video training solutions. Paul has over 30 years of experience leading technology companies. His former company, Avid Ratings, served mor…

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Just Brave It: From High School Dropout to VP of Sales with Amy Druhot-127 46:03

1y ago46:03

46:03

Send us a text Join us as Amy Druhot, VP of Sales at Eastwood Homes, shares her remarkable journey from high school dropout and house cleaner to industry leadership. Learn how she transformed perceived weaknesses into strengths, discovered the power of authenticity in sales, and why she believes in 'braving it' rather than 'faking it.' Amy discusse…

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Transforming Construction with AI-Powered ERP: A Conversation with Merlin AI's Founder-126 37:40

1y ago37:40

37:40

Send us a text Sneha Kumari, founder of Merlin AI, discusses how her company is transforming construction management with an AI-native ERP system that features seamless integrations, digital twins, and intelligent project tracking. Learn how this modern solution addresses traditional ERP pain points and helps builders optimize operations through AI…

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Digital Transformation in Home Building: Insights from Industry Expert Melissa Morman 34:00

1y ago34:00

34:00

Send us a text In this episode, Anya Chrisanthon interviews Melissa Morman, Principal at Built for the Future, about the digital transformation of the home building industry. They discuss the challenges builders face, the impact of AI and the "sheconomy," sustainability trends, and innovative solutions like neobanking. Melissa shares valuable insig…

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From Client to VP: Beth Byrd Joins Anewgo's Leadership Team-124 29:46

1y ago29:46

29:46

Send us a text In this episode, Anewgo welcomes Beth Byrd as their new VP of Sales. Beth shares her journey from a long-time Anewgo client to joining the team, discusses the future of home building technology, and offers insights on improving customer experience in the industry. Learn about upcoming innovations at Anewgo and get a sneak peek into B…

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Maximizing New Home Lead Generation: Insights from Realtor.com's Don Turner-123 40:23

1+ y ago40:23

40:23

Send us a text In this episode, Anya Chrisanthon speaks with Don Turner, National Sales Director for New Construction at Realtor.com. They discuss effective strategies for lead generation in the new home market, the importance of interactive content and transparency in listings, and how the homebuilding industry is adapting to changing buyer prefer…

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The Invisible Revolution: AI's Quiet Takeover of Home Building-122 11:43

1+ y ago11:43

11:43

Send us a text Join host Anya Chrisanthon for a mind-bending episode of Anewgo of New Home Sales. What begins as an exploration of AI in home building takes an unexpected turn, revealing a startling truth about the future of content creation. Discover how artificial intelligence is reshaping the industry and prepare to question everything you thoug…

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Enhancing Homebuyer Experience with Foundation: Insights from Derek Schairer and Luke Groesbeck-121 53:44

1+ y ago53:44

53:44

Send us a text In this episode of Anewgo of New Home Sales, host Anya Chrisanthon speaks with Derek Schairer and Luke Groesbeck, co-founders of Foundation. They discuss how Foundation's buyer experience platform is improving communication and engagement in the homebuilding industry, from the initial sale through post-close ownership. Learn about ne…

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The Visionaries Behind AI in Home Building: A Conversation with John Lee and Will Zhang-120 49:38

1+ y ago49:38

49:38

Send us a text In this special episode, Anya Chrisanthon sits down with Anewgo CEO John Lee and OpenHouse AI CEO Will Zhang to explore the human side of AI in the home building industry. These innovative leaders discuss their journeys into tech and home building, share insights on AI's current and future impact, and offer valuable advice for aspiri…