Are you still guessing who your buyers are? In this episode, Audience Town CEO Ed Carey breaks down how builders can use real consumer identity data to target, personalize, and measure sales & marketing that actually converts.
We dig into:
The “When Engine” and what 280M consumer profiles unlock for builders
Turning anonymous website visitors into actionable buyer insights
Why today’s home journey often stretches to ~300 days, and how to stay relevant
Migration patterns (what’s changed since the COVID era)
Affordability, qualification, and spotting the truly ready buyers
The surprisingly powerful “dog shower” insight 🐶
Moving from “spend more ads” to spend smarter with attribution that tells the full story
Whether you’re marketing a first-time buyer community or 55+, you’ll hear practical ways to align product, messaging, and channels to the people most likely to buy.
Listen, learn, and bring data to every decision.

Don’t miss the free Plan to Win: 2025 Home Builder Strategy Summit on September 11—register here
Hashtags: #NewHomeSales #Homebuilding #PropTech #AudienceTown #Anewgo #HomebuilderMarketing #SalesEnablement #RealEstateData