Want more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker (Changescape Web) breaks down a practical AI speed-to-lead system for home builders—covering AI phone assistants, OSC roles, answer-engine optimization, and a content machine that actually moves the needle.

What you’ll learn

• Why “first response wins” (and how AI makes it instant—24/7)
• AI voice/chat setup: FAQs, escalation rules, booked-appointment targets
• Where OSCs fit next to AI (and how to keep the “talk to a human” option)
• Tech stack sanity: CRM + ops tools, APIs/Zapier, and subscription audits
• Content flywheel: short videos → blogs → social → press → email
• Answer-Engine Optimization (AEO): schema, local SEO, reviews, Reddit/LinkedIn signals

Guest: Ken Tucker — author of Content Marketing for Local Search (updated with AI strategies) and host of a 200+ episode marketing podcast.

Chapters
00:00 Intro
01:40 Ken’s IT→Marketing journey & podcast lessons
03:30 Speed-to-lead: why first wins (even vs. price)
10:30 OSCs, AI chat/voice, and instant response
12:45 Training AI with FAQs + escalation to humans
20:10 Jobs & AI: repurposing roles, “rejection-proof” follow-up
21:30 Local content with AI: FAQs, repurposing, signals
26:00 AEO, schema, Bing/LLMs, reviews & reputation
34:00 How to reach Ken + final takeaways

Links
🎧 Watch/listen to more episodes: https://anewgo.com/podcast
🔗 Ken’s site: changescapeweb.com