National Director of New Construction at Homes.com, Rick Baldonado, shares how the portal is approaching new-home search, and what’s in it for builders:
“Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents).
Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost only where you need extra lift.
Community Boost assets. Homes.com/CoStar deploys pro photographers + the world’s largest drone fleet to capture models, community, and 60–90s videos; then layers on retargeting.
Cleaner UX. No third-party ads and a data-rich map experience aimed at buyer confidence.
Scale + signal. Backed by CoStar’s research engine and massive consumer reach, plus an open call for builder input to shape what’s next.
⏱️ Chapters
00:00 Intro
01:00 Why Rick joined Homes.com (CoStar resources + vision)
04:00 “Your listing, your lead” explained
05:00 Free listings via builder feed; when to boost
06:00 Photo, drone, and 60–90s community videos
11:00 Retargeting off-site (ESPN, CNN, Weather, etc.)
15:00 Making new construction easier to find; affordability talk
21:00 No third-party ads; cleaner consumer experience
28:00 Builder feedback: help shape Homes.com’s roadmap
🎙️ Guest: Rick Baldonado, National Director of New Construction, Homes.com
📩 Connect: [email protected]
(builders will be routed to the right regional rep)
—
Watch more episodes: https://anewgo.com/podcast
Listen on your favorite podcast app.