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The Jeremy Hanson Podcast / Optimized Entrepreneur

Jeremy Hanson | Small Business Expert & Growth Coach

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The Jeremy Hanson Podcast: Build Your Business. Empower Your Life. Master Your Mindset This podcast contains creative segments that feature artificial intelligence, including the voice of Grinder Gus, a recurring AI-powered sidekick who offers humorous and practical insight into entrepreneurship and small business ownership. Are you ready to transform your entrepreneurial journey and design the empowered life you've always envisioned? The Jeremy Hanson Podcast is your ultimate guide to build ...
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Indie Game Movement

Andrew Pappas, Game Marketing Strategist and Consultant

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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
  continue reading
 
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In this electrifying 52–56 minute episode of The Jeremy Hanson Podcast, Jeremy dismantles one of the biggest myths in modern entrepreneurship: the idea that authority comes from credentials, titles, or waiting for permission. “Optimized Entrepreneur: How to Command Any Room Through Action, Authority, and Unshakable Presence” is your deep-dive into …
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Publishing deals and working agreements can do everything from launch a game or sink a studio. But too often, devs and studios sign first without realizing they gave up too much. So today, we're going to go over what every developer should understand about publishing agreements, licensing and work-for-hire arrangements. From negotiation red flags t…
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Publishing deals and working agreements can do everything from launch a game or sink a studio. But too often, devs and studios sign first without realizing they gave up too much. So today, we're going to go over what every developer should understand about publishing agreements, licensing and work-for-hire arrangements. From negotiation red flags t…
  continue reading
 
Many studios treat collaboration as a checkbox, handing off assets, approving plans, and expecting results. But the truth is, campaigns thrive or fail on the strength of the relationships behind them. In this episode, we unpack the real mechanics of effective partnerships in game marketing. From trust and transparency to managing creative disagreem…
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In this raw, no-fluff episode of The Jeremy Hanson Podcast, Jeremy tears apart one of the biggest lies of modern culture: that you need the perfect plan, the perfect timing, or the perfect confidence before you start. You don’t. You need motion. Drawing from years of starting “ugly” — from food trucks and cleaning companies to pressure-washing busi…
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Many studios treat collaboration as a checkbox, handing off assets, approving plans, and expecting results. But the truth is, campaigns thrive or fail on the strength of the relationships behind them. In this episode, we unpack the real mechanics of effective partnerships in game marketing. From trust and transparency to managing creative disagreem…
  continue reading
 
Many developers dream of going indie, but few talk about the business reality behind it. Turning creativity into a sustainable studio means facing tough questions about money, and what success really looks like. In this episode, we unpack what it truly takes to move from developer to entrepreneur—how to navigate hidden costs, reshape your mindset, …
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Many developers dream of going indie, but few talk about the business reality behind it. Turning creativity into a sustainable studio means facing tough questions about money, and what success really looks like. In this episode, we unpack what it truly takes to move from developer to entrepreneur—how to navigate hidden costs, reshape your mindset, …
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Some people follow steps. A few of us see systems. In this episode of The Jeremy Hanson Podcast, Jeremy shares a deeply personal and revealing look into what he calls “the rare mind” — the ultra-small percentage of people who don’t think linearly, but process the world as interconnected systems. Jeremy opens with his own story: dropping out of high…
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In this raw and powerful episode of The Jeremy Hanson Podcast, Jeremy pulls no punches as he exposes the hidden cost of inefficiency — toxic people, wasted energy, and misplaced loyalty. You’ll learn why the biggest threat to your success isn’t your workload, but your circle. Jeremy breaks down how time-thieves, energy-drainers, and chaos-makers qu…
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Turning a creative idea into a successful studio is an adventure full of insight, experimentation, and tough lessons. In this episode, we catch up with Mustapha Price—former Indie Game Movement producer turned studio founder—who shares what he's learned about balancing creativity with business operations and the realities of building a sustainable …
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Turning a creative idea into a successful studio is an adventure full of insight, experimentation, and tough lessons. In this episode, we catch up with Mustapha Price—former Indie Game Movement producer turned studio founder—who shares what he's learned about balancing creativity with business operations and the realities of building a sustainable …
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Most entrepreneurs don’t get divorced because they stopped loving their spouse — they lose their marriage because the business slowly became the priority… every day… for years. In this raw and brutally honest episode, Jeremy Hanson unlocks the part of entrepreneurship that almost nobody talks about publicly: the emotional cost your spouse pays for …
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In a time when resources are scarce and the industry feels uncertain, building a studio from the ground up can seem impossible. Yet, what if inclusive leadership and adaptive design could become your strongest assets? In this episode, we're going to discuss how leading with empathy and crafting meaningful experiences can make all the difference in …
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In a time when resources are scarce and the industry feels uncertain, building a studio from the ground up can seem impossible. Yet, what if inclusive leadership and adaptive design could become your strongest assets? In this episode, we're going to discuss how leading with empathy and crafting meaningful experiences can make all the difference in …
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Artificial intelligence has officially changed the rules of business — especially for home service companies, contractors, cleaners, roofers, HVAC techs, and anyone who lives or dies by speed. In today’s episode, Jeremy Hanson reveals the brutal truth: AI no longer gives you an “edge.” It gives you access. And once everyone has the same digital fir…
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Many great indie games never find their audience, not because they lack quality, but because players have a hard time discovering them. In a crowded market filled with platforms, storefronts, and showcases, standing out can feel impossible. In this episode, we explore how studios can lay the groundwork for success long before launch. From taking ea…
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Many great indie games never find their audience, not because they lack quality, but because players have a hard time discovering them. In a crowded market filled with platforms, storefronts, and showcases, standing out can feel impossible. In this episode, we explore how studios can lay the groundwork for success long before launch. From taking ea…
  continue reading
 
In this deeply reflective and hard-hitting episode of The Jeremy Hanson Podcast, Jeremy peels back the curtain on one of the most overlooked keys to true success—gratitude as a system, not just a feeling. From the quiet mornings of burnout to the powerful lessons learned in hard times, Jeremy shares personal stories and hard-won wisdom about how ap…
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Thousands of games launch every month, and building momentum can often feel like an impossible task. But momentum that matters doesn't come from massive budgets, it comes from focus. So today, we're going to break down how indie teams can develop repeatable marketing strategies, that turns engagement into lasting relationships, setting the foundati…
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Thousands of games launch every month, and building momentum can often feel like an impossible task. But momentum that matters doesn't come from massive budgets, it comes from focus. So today, we're going to break down how indie teams can develop repeatable marketing strategies, that turns engagement into lasting relationships, setting the foundati…
  continue reading
 
For many indie studios, the idea of working with existing IP is exciting. It brings instant recognition and built-in audiences. But with that excitement also comes a web of challenges that can quickly overwhelm teams. In this episode, we're going to dig into the realities of licensing and adaptation, drawing lessons from the leap between television…
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For many indie studios, the idea of working with existing IP is exciting. It brings instant recognition and built-in audiences. But with that excitement also comes a web of challenges that can quickly overwhelm teams. In this episode, we're going to dig into the realities of licensing and adaptation, drawing lessons from the leap between television…
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In this episode of The Jeremy Hanson Podcast, Jeremy dives into #leadershiptoughdecisions and the reality that sometimes the best leaders get labeled the “bad guy.” From firing long-time employees to raising prices when costs skyrocket, Jeremy shows how #businessownershipchallenges often force you into #unpopularleadershipchoices. What looks like r…
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Puzzles aren't just a design choice — they're a powerful driver of player retention. When done well, they keep players engaged, build trust, and create momentum. When done poorly, they frustrate players and cut your game's lifespan short. In this episode, we dig into how puzzle design shapes retention through interesting narrative adventures and ex…
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Puzzles aren't just a design choice — they're a powerful driver of player retention. When done well, they keep players engaged, build trust, and create momentum. When done poorly, they frustrate players and cut your game's lifespan short. In this episode, we dig into how puzzle design shapes retention through interesting narrative adventures and ex…
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Bad habits are the invisible anchors weighing down even the most talented entrepreneurs. In this episode of The Jeremy Hanson Podcast, we dig deep into the hidden routines that drain your time, money, and energy—and more importantly, how to rewire them for lasting success. From procrastinating on invoices and micromanaging your team, to saying yes …
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The next wave of gamers is already here. Students, from middle to high school don't just view games only as entertainment but also as spaces for community, creativity, and leadership. But how do their unique motivations and playstyles translate into the future of game audiences? In today's episode, we're going to dive into insights from years of wo…
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The next wave of gamers is already here. Students, from middle to high school don't just view games only as entertainment but also as spaces for community, creativity, and leadership. But how do their unique motivations and playstyles translate into the future of game audiences? In today's episode, we're going to dive into insights from years of wo…
  continue reading
 
In this powerful episode of The Jeremy Hanson Podcast, Jeremy challenges the “hustle harder” mindset and reveals why rest, play, and relationships are not distractions but the ultimate business strategies. Through personal stories, neuroscience-backed research, and real-world case studies, Jeremy shows how stepping away from the grind fuels clarity…
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Most developers see their Steam page as a way to describe their game. And while that's true, its real purpose goes deeper: capturing a player's limited attention and showing them, in seconds, that your game is for them. In this episode, I share lessons from my own posts and conversations on why the purpose of your Steam page goes beyond text, featu…
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Most developers see their Steam page as a way to describe their game. And while that's true, its real purpose goes deeper: capturing a player's limited attention and showing them, in seconds, that your game is for them. In this episode, I share lessons from my own posts and conversations on why the purpose of your Steam page goes beyond text, featu…
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In this episode of The Jeremy Hanson Podcast, Jeremy dives into one of the most overlooked truths about leadership: you don’t have to reinvent the wheel to become an industry leader—you just have to execute better than anyone else. From Howard Schultz transforming Starbucks, to Ray Kroc scaling McDonald’s, to Netflix redefining rentals, the greates…
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Finding the right teammates isn't about checking boxes or broadcasting open roles. It's about creating the kind of opportunity people want to be part of. Today, we're digging into what actually draws people to a project by looking at how we communicate it, which is often in subtle ways we don't even notice. We'll explore how aligning your message w…
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Finding the right teammates isn't about checking boxes or broadcasting open roles. It's about creating the kind of opportunity people want to be part of. Today, we're digging into what actually draws people to a project by looking at how we communicate it, which is often in subtle ways we don't even notice. We'll explore how aligning your message w…
  continue reading
 
Web3 in games is loud, controversial, and often feels far removed from indie realities or vision, but is it possible that there are lessons from this space worth paying attention to? So today, we're going to explore what Web3 really means for indie developers: how accessible (or inaccessible) the tech actually is, the unique player dynamics it intr…
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Web3 in games is loud, controversial, and often feels far removed from indie realities or vision, but is it possible that there are lessons from this space worth paying attention to? So today, we're going to explore what Web3 really means for indie developers: how accessible (or inaccessible) the tech actually is, the unique player dynamics it intr…
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Entrepreneurship isn’t just about hustle—it’s about energy management. In this episode of The Jeremy Hanson Podcast, Jeremy dives deep into the science of how sleep, nutrition, attention span, relationships, and self-care directly impact your ability to perform at the highest level. From Elon Musk’s factory-floor exhaustion to Jeff Bezos’ strict 8-…
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Global success in games requires more than just translating text. It demands building localization into the DNA of development. But too often, devs wait until the last minute, only to find that the process is more involved than they anticipated. So in this episode, we'll explore effective strategies for planning localization early, how to avoid com…
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Global success in games requires more than just translating text. It demands building localization into the DNA of development. But too often, devs wait until the last minute, only to find that the process is more involved than they anticipated. So in this episode, we'll explore effective strategies for planning localization early, how to avoid com…
  continue reading
 
Business partnerships often start with excitement and big dreams—but most end in disappointment, conflict, or even lawsuits. In this episode of The Jeremy Hanson Podcast, Jeremy breaks down why 50–80% of business partnerships fail, why 70% collapse within five years, and the three biggest killers of partnerships: unequal workloads, money conflicts,…
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You can have a great game idea, but if no one knows about it… who's going to care? When it comes to funding, most devs focus on the pitch deck, but often ignore what matters just as much. How they're building traction with their marketing. In this episode, we're going to explore how early-stage marketing builds confidence, community and momentum th…
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You can have a great game idea, but if no one knows about it… who's going to care? When it comes to funding, most devs focus on the pitch deck, but often ignore what matters just as much. How they're building traction with their marketing. In this episode, we're going to explore how early-stage marketing builds confidence, community and momentum th…
  continue reading
 
In this hard-hitting episode of The Jeremy Hanson Podcast, Jeremy exposes the #1 silent killer of home service businesses—and it’s not bad weather, slow seasons, or aggressive competition. It’s the excuses you keep making instead of taking action. Whether you run a plumbing company, HVAC service, landscaping crew, pest control outfit, painting busi…
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Indie studios face tight budgets, small teams, and pressure to deliver big ideas with limited resources. Meanwhile, AI in game development sparks fears of job loss and soulless design. How can small teams stay human-centered while competing at scale? In this episode, we'll explore how generative AI can be an ally instead of a threat by discussing p…
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Indie studios face tight budgets, small teams, and pressure to deliver big ideas with limited resources. Meanwhile, AI in game development sparks fears of job loss and soulless design. How can small teams stay human-centered while competing at scale? In this episode, we'll explore how generative AI can be an ally instead of a threat by discussing p…
  continue reading
 
Bringing a game to life means more than writing great code or creating stunning art, it requires harmony between both. But technical collaboration between developers and artists often hits snags, from miscommunication to mismatched expectations. In this episode our guest explores how to build workflows that support both sides of the pipeline, drawi…
  continue reading
 
Bringing a game to life means more than writing great code or creating stunning art, it requires harmony between both. But technical collaboration between developers and artists often hits snags, from miscommunication to mismatched expectations. In this episode our guest explores how to build workflows that support both sides of the pipeline, drawi…
  continue reading
 
In this powerful episode of The Jeremy Hanson Podcast, we pull back the curtain on how artificial intelligence (AI) is revolutionizing blue-collar service businesses—from HVAC and plumbing to landscaping, pest control, and general contracting. AI is no longer just a tool for tech startups and Silicon Valley — it’s now helping everyday tradespeople …
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