Ep 422 - Aligning Your Marketing to the Players' In-Game Experience with David Tobiasz & Jeremy Friedmann

Indie Game Movement - The podcast about the business and marketing of indie games.

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24d ago 39:34

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For many indie studios, the idea of working with existing IP is exciting. It brings instant recognition and built-in audiences. But with that excitement also comes a web of challenges that can quickly overwhelm teams. In this episode, we're going to dig into the realities of licensing and adaptation, drawing lessons from the leap between television and indie games. From navigating rights to finding creative opportunities, you'll hear candid insights and practical strategies to help studios approach IPs with confidence while avoiding common pitfalls.

Episode Shownotes Link: https://rengenmarketing.com/422

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