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Ep 428 - How Collaboration Shapes Stronger Game Campaigns with Mario Kroll, CJ Melendez, Larry Kuperman
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Many studios treat collaboration as a checkbox, handing off assets, approving plans, and expecting results. But the truth is, campaigns thrive or fail on the strength of the relationships behind them. In this episode, we unpack the real mechanics of effective partnerships in game marketing. From trust and transparency to managing creative disagreements, you'll hear how aligned teams turn campaigns into momentum-builders, and how misaligned ones fall short.
Episode Shownotes Link: https://rengenmarketing.com/428
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