Ep 419 - The Hidden Purpose of Your Steam Page with Andrew Pappas

Indie Game Movement - The podcast about the business and marketing of indie games.

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Most developers see their Steam page as a way to describe their game. And while that’s true, its real purpose goes deeper: capturing a player’s limited attention and showing them, in seconds, that your game is for them. In this episode, I share lessons from my own posts and conversations on why the purpose of your Steam page goes beyond text, features, or trailers. We’ll explore how every element — from messaging to visuals to community — needs to align. Because your Steam page isn’t just a page. It’s the anchor: the place where consistency shows, and where everything starts and ends for players deciding if your game deserves their time. Episode Shownotes Link:

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