”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands. Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offer ...
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Founder And Co Host Dana Ammons Value Growth Partners Llc Podcasts

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The Brand Blueprint × CIC Series – Inside CIC’s Global Founder Engine: Kat Lazell & Sam Garcia
53:44
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53:44Welcome to our Brand Blueprint × CIC Special Series—today’s episode goes behind the scenes with CIC’s program managers, Kat Lazell & Sam Garcia. Learn how they power a global “passport” network, champion equity education, curate diverse cohorts, and sequence funding to lift founders worldwide. Timestamps: 00:00 – Intro: The Brand Blueprint × CIC Sp…
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The Brand Blueprint – Serial Entrepreneurship & Purpose-Driven Pivoting with Kam Price
1:02:38
1:02:38
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1:02:38In this episode of The Brand Blueprint, host Dana Ammons sits down with serial entrepreneur Kam Price to explore how he’s built multiple purpose-driven ventures—ranging from youth transport in social services to Supreme Water convenience retail to Hesperia streetwear—without an MBA. Kam shares the grit behind his success: a relentless work ethic, l…
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The Brand Blueprint –Visual Strategy & Storytelling with Luis Carmona
1:00:26
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The Brand Blueprint X Canada "Tariff-Free" Special – Unlocking Flow States & Peak Performance with Dr. Murray Heberg
55:41
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55:41Ready to break free from burnout and unlock your highest potential? In this special Brand Blueprint episode, Dana Ammons sits down with Dr. Murray Heber, founder of MH Elevate and creator of Flow OS, to dive into the neuroscience of flow states, high performance, and brand-building. Learn how to stop "shoulding" yourself, rewire your brain for succ…
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The Brand Blueprint X CIC Series – Social Impact Innovators: Kirti Madhu’s Wearable Tech for Overdose Prevention
38:25
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38:25In this episode of The Brand Blueprint, host Dana Ammons speaks with Kirti Madhu, a trailblazing college founder and medical sciences major at Saint Louis University, who is transforming the way we think about addiction recovery and prevention. At just 21 years old, Kirti is building Safe Use Solutions, a wearable + app system that detects early si…
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The Brand Blueprint X Canada “Tariff-Free” Interview Series: Krista Kirth on Building Personal Brands Like a Pro Athlete
59:50
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59:50Join Dana Ammons on this episode of the Brand Blueprint Podcast as he dives into the vibrant world of branding and business strategy for women's professional hockey with special guest, Krista Kirth. Krista, a seasoned sports agent and branding strategist, discusses her impressive career, the evolution of the PWHL, and the unique challenges faced by…
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The Brand Blueprint X Canada “Tariff-Free” Interview Series: Loyalty Innovations with Chris Cubba
56:33
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56:33In this episode of The Brand Blueprint Podcast, host Dana Ammons sits down with Chris Cubba, the Chief Revenue Officer at Snipp, a leader in customer loyalty programs and promotional strategies. Chris brings over a decade of expertise in scaling businesses, helping brands enhance their customer engagement and retention. His insights into loyalty pr…
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The Brand Blueprint X CIC Series: Revolutionizing Music Accessibility with Jeremy Chow of Tactus Technologies
54:19
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54:19In this episode of the Brand Blueprint Podcast, host Dana Ammons sits down with Jeremy Chow, the founder of Tactus Technologies, a company focused on making music accessible to the deaf community through innovative wearable technology. Jeremy takes us through his inspiring journey, starting with middle school guitar lessons in Beijing, followed by …
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The Brand Blueprint X CIC Interview Series: Empowering Entrepreneurial Excellence with Sheila Phicil
1:09:16
1:09:16
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1:09:16In this episode of The Brand Blueprint Podcast, host Dana Ammons engages in a compelling discussion with Sheila Phicil, the founder of the Compass Project. Sheila’s initiative leverages AI and blockchain technologies to address healthcare inequities and drive social impact. With over 15 years of experience in healthcare operations, Sheila shares he…
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The Brand Blueprint - Building Joy: Insights from Joy Ogunneye on Authentic Brand Development
52:35
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52:35In this episode of The Brand Blueprint Podcast, Cataanda James interviews Joy Ogunneye, a leading brand strategist who has worked with major beauty companies like L'Oreal and Aveeno. Joy shares her journey from the corporate world into brand innovation and talks about what it takes to create a brand that connects with audiences and stays true to yo…
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The Brand Blueprint - Authenticity in Marketing: Lessons from Oatly and Peloton
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14:20Learn how Oatley’s bold, authentic marketing strategy helped them dominate the plant-based milk market, and how Peloton’s marketing failure provides crucial lessons in audience understanding and crisis management.By Value Growth Partners LLC
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The Brand Blueprint - Empowering Athletes Through NIL: Pliable Marketing’s Vision with Greg Glynn
40:37
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40:37Welcome to another episode of The Brand Blueprint, where we explore groundbreaking ideas and the people behind them. Today, host Dana Ammons is joined by Greg Glynn, the pioneering founder and CEO of Pliable Marketing, a leader in the Name, Image, and Likeness (NIL) arena. This episode dives deep into Greg's latest venture—a children's b…
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The Brand Blueprint - Mastering Global Markets: Strategic Insights with Sylvia Lin
1:08:53
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1:08:53Dana Ammons hosts Sylvia Lin, an experiencedglobal marketer, on the Brand Blueprint Podcast. Sylvia shares her journey from GE to Colgate Palmolive and Johnson & Johnson, where she honed her expertise in global portfolio management and strategic innovation. Sylviadiscusses key insights on managing P…
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The Brand Blueprint - Revolutionizing Personal Branding for Founders with Natalie Weakly
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38:37Join us on The Brand Blueprint as host Dana Ammonsdelves into the transformative power of personal branding with Natalie Weakly, founder of Signature Style. This enlightening episode reveals how founders canshape their personal brands to reflect authenticity and professionalism, significantly impacting their business ventures.…
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The Brand Blueprint - Mastering Inclusive Marketing: Strategies and Insights with Devoreaux Walton
48:34
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48:34Join host Dana Ammons on The Brand Blueprint as he dives into the essential topic of inclusive marketing with Devoreaux Walton, founder and managing partner of Relevant. This episode begins with a personal introduction to Walton through a series of rapid-fire questions, allowing the audience to connect with her expertise and per…
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The Brand Blueprint - Capsule 5: Demystifying Marketing ROI and Strategic Brand Growth
8:24
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8:24Welcome to a new installment of The Brand Blueprint—Capsule 5, where we delve deep into the nuances of marketing ROI and strategic brand development. Join your host, Dana Ammons, as he revisits his early inspirations from the iconic TV commercials of the 70s and 80s that sparked his passion for marketing.This episode is d…
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The Brand Blueprint - Mastering Product Development | Insights from Desi, The Glam Scientist
1:21:03
1:21:03
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1:21:03In this episode ofThe Brand Blueprint, host Dana Ammons, along with co-hosts Cataanda James and Heloise Lanoix, dive deep into the intricacies of product development with special guest Desiree Crenshaw, also known as Desi or the Glam Scientist. Desi, a seasoned chemist and entrepreneur, shares essential insights on formulating standout …
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The Brand Blueprint - Leveraging AI for Personal Branding | Expert Insights from Trish Lindo
59:44
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59:44In this episode of the Brand Blueprint podcast, host Dana Ammons welcomes back personal branding and digital strategy expert, Trish Lindo. Trish, who boasts a robust background working with top media names like LinkedIn, Buzzfeed, and Oprah's network, delves into the impact of AI on personal branding. The discussion highlights key are…
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The Brand Blueprint - Phil Irvine’s Dry January Special: Navigating Branding and Health
45:53
45:53
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45:53Join Dana Ammons on The Brand Blueprint Podcast as he welcomes back Phil Irvine for his second appearance to discuss his latest venture, Feed Me. This innovative food recommendation app aims to revolutionize how people discover and choose meals at restaurants. Phil delves into the challenges and successes of developing the app, the unique predic…
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The Brand Blueprint - Unveiling Brand Mastery | Brand Management Insights with Prakash Nagpal
1:07:56
1:07:56
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1:07:56Join host Dana Ammons on the Brand Blueprint Podcast as hewelcomes Prakash Nagpal, a renowned leader in technology and marketing, to discuss the intricacies of brand management in the digital age. Prakash shares his extensive experience in B2B and B2C markets, delving into topics such as digital transformation, rapid brand adoption, and effectiv…
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The Brand Blueprint - Navigating Tax Season and Building Wealth | Insights from Patrice Malloy, The Affluent CFO
56:49
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56:49In this episode of 'The Brand Blueprint,' host Dana Ammonswelcomes Patrice Malloy, also known as the Affluent CFO and the Financial Theory, to discuss essential financial strategies for founders, particularly around tax season. The conversation covers a range of critical topics including the importance of year-round tax planning, …
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The Brand Blueprint - Leveraging LinkedIn for Brand Success: Expert Strategies with Trish Lindo
1:12:09
1:12:09
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1:12:09In this episode of the Brand Blueprint Podcast, host DanaAmmons welcomes guest Trish Lindo, a seasoned expert in media and technology.Trish shares her journey from working with influential brands like Buzzfeed, LinkedIn, and Oprah's OWN network, highlighting her experiences in content strategy, digital branding, and helping founders m…
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The Brand Blueprint - From Concept to Consumer: Developing Cannabis Beverages with Phil Irvine
1:18:23
1:18:23
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1:18:23In this episode of The Brand Blueprint, Dana Ammons sits down with Phil Irvine to explore the development, marketing, and distribution of cannabis-infused beverages, MXXN and Bare. Phil, a key figure in these innovative brands, dives into the unique challenges of the industry, including…
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The Brand Blueprint - Build a Brand: Capsule 3, ’Preserve the Curl’ | Crafting Brand Identity and Positioning
30:10
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30:10Join Dana Ammons and the Brand Blueprint team—HeloiseLanoix, Cataanda James, and Christian Ampuero—as they delve into the critical aspects of building a successful brand. This episode focuses on the developmentof brand identity and positioning, exemplified through their hypothetical hair care product, "Preserve the Curl." Explore the creation of…
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The Brand Blueprint - Unveiling Beauty Brand Secrets | Ylorie Taylor
1:20:43
1:20:43
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1:20:43In this episode of the Brand Blueprint Podcast, host Dana Ammons and co-host Cataanda James interview Ylorie Taylor, a dynamic brand strategist and chief connections officer with extensive experience in the beauty and personal care industry. They discuss the distinctions between running a business and having a vision, the importance of vi…
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The Brand Blueprint - Case Study: Apple vs BlackBerry | A Tale of Two Brand Identities
9:07
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9:07Join Heloise Lanoix as she explores the critical milestones in brand identity and positioning through the lens of Apple's iconic transformation and BlackBerry's cautionary decline. Discover how Apple's 'Think Different' campaign redefined the tech giant's image in the 90s and learn key lessons from BlackBerry's struggles to adapt. Tune in…
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The Brand Blueprint - From Vision to Reality | Jorge Perez on Brand Building
37:05
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37:05In this episode of The Brand Blueprint Podcast, host DanaAmmons and co-host Heloise Lanoix interview the multi-talented Jorge Perez, a design manager and entrepreneur with a diverse background. Broadcasting from Spain, they dive into Jorge's journey of merging creativity with business, the complexities of international brand building, and…
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The Brand Blueprint - Unlocking Brand Success | Market Research & Brand Positioning Tips
16:13
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16:13Join Christian Ampuero in this episode of The Brand Blueprint and The Brand Data Lab as he discusses crucial insights on market research, brand identity, and positioning. Learn how to categorize survey questions for better analysis, understand the significance of qualitative and quantitative research, and explore essential brand indicator…
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The Brand Blueprint - Woven Narratives | Mapate Diop on Culture, Fashion, and Entrepreneurship
43:55
43:55
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43:55Join us in this insightful episode of the Brand BlueprintPodcast as host Dana Ammons interviews Mapate Diop, visionary co-founder of the fashion brand Diop. Dive into Mapate's inspiring journey of blending WestAfrican heritage with contemporary style to create meaningful and vibrant apparel. Learn about the brand's beginnings…
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The Brand Blueprint - Unlocking Brand Identity | Insights from Founders and Experts
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3:47Join host Dana Ammons in this exciting episode of The Brand Blueprint as he dives into Capsule 3, focusing on Brand Identity and Positioning. Reflecting on Capsule 2's deep exploration of market research with founders like Daniel Victor, Dwan White, and Jacob Guss, Dana emphasizes the importance of creating a unique brand identity. The ep…
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”The Brand Blueprint - Build a Brand: Market Research Secrets for Successful Branding
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45:18In this episode of The Brand Blueprint, host Dana Ammons and beauty expert Cataanda James, along with Heloise Lanoix and Christian Ampuero, two of their Executive Producers, discuss market research for brand building in the haircare industry. Featuring a panel with Zandra of Brewed Hair Care, they explore practical strategies and insights…
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The Brand Blueprint - The True Heart of Entrepreneurship | Kathleen Lanoix’s Inspirational Journey
43:02
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43:02In this special episode of The Brand Blueprint, interviewerHeloise Lanoix take us on a captivating journey through the life of Kathleen Lanoix.Born in the Turks and Caicos Islands, Kathleen's story is a testament to resilience, creativity, and unwavering determination. From learning various crafts in her youth to establishing successful b…
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The Brand Blueprint - Brand Data Lab | Effective Market Research on a Budget
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9:41In this episode of Brand Data Lab, join host ChristianAmpuero as he delves into essential market research tools that don't break the bank. Learn about conducting effective interviews and focus groups, creating impactful surveys with tools like Google Forms and SurveyMonkey, and harnessing the power of web searching and AI for gathering va…
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The Brand Blueprint - Revolutionizing the Beverage Industry | Bold Move Beverages’ Journey with Jacob Guss
51:44
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51:44In this compelling episode of The Brand Blueprint Podcast,host Dana Ammons engages with Jacob Guss, the innovative founder and CEO of Bold Move Beverages. They delve into topics such as the unique aspects of Bold Move Beverages, the entrepreneurial journey from market research to product development, and effective marketing strategies. …
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The Brand Blueprint - Architecting Beauty | Dwan White on Developing Iconic Brands
1:29:31
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1:29:31The Brand Blueprint - Architecting Beauty | Dwan White onDeveloping Iconic Brands Join host Dana Ammons on The Brand Blueprint for aninsightful episode featuring the accomplished Dwan White. Explore her extensive journey in the beauty industry, having spearheaded the creation of over 200 products sold worldwide, an…
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The Brand Blueprint - Case Studies in Market Research | Warby Parker and New Coke
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6:31In this episode of The Brand Blueprint, hosted by Heloise Lanoix, we dive into the crucial role of market research and consumer insights in brand success. Featuring a detailed case study of Warby Parker's innovative businessmodel and a cautionary tale of New Coke's market misfire, this episode highlights the importance of understanding consumer …
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The Brand Blueprint - Vision and Business | Unveiling Brewed Haircare with Zandra
43:58
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43:58Join Dana Ammons and Cataanda James on 'The Brand Blueprint' as they dive into the inspiring journey of Zandra, founder of Brewed Haircare.Learn how Zandra transformed personal challenges into brand success, driven bya holistic approach to self-care and natural ingredients like green tea.Discover her motivations, t…
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The Brand Blueprint - Unlocking Market Research for Brand Success | Deep Dive into Data
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3:58Join Dana Ammons in the second capsule of The BrandBlueprint as we dive into the critical aspect of market research and analysis.Learn how understanding your market environment aligns with your brand's strategic goals, by identifying key trends, customer behaviors, and competitive dynamics. This episode includes a Brand Blueprint C…
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The Brand Blueprint - Creating Vision for a Standout Brand | Build a Brand Panel in Haircare
54:08
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54:08In the inaugural episode of the 'Build a Brand' panel segment, hosted by Dana Ammons and Cataanda James, the journey of creating a standout brand from scratch begins. Focused on haircare, experts and guests brainstorm on vision boarding and identifying consumer pain points, particularly in the area of length retention and hair h…
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The Brand Blueprint - Brand Data Lab | Tools, Trends, and Insights for Brand Builders
10:02
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10:02Unlocking Brand Success: Navigating Data and Insights In this premiere episode of The Brand Blueprint, hosts Dana Ammons and Christian Ampuero delve into the critical role of data and insights in building a successful brand. They discuss the importance of leveraging reliable sources for up-to-date information, unde…
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The Brand Blueprint - Founder’s Vision | An Interview with Daniel Victor
1:12:29
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1:12:29Navigating Entrepreneurship: From Engineering to HydraLamp with Daniel Victorsypshydration.comhidsips.comIn this episode of the Brand Blueprint…
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The Brand Blueprint - Visionary Branding | Fenty Beauty’s Success and Quibi’s Lessons
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8:33The Power of Vision: Fenty Beauty's Success vs. Quibi's FallJoin Heloise Lanoix in this insightful episode as we explore the critical role vision plays in the success of brands. Delve into the story of Fenty Beauty by Rihanna, a brand that redefined beauty standards with its commitment to inclusivity, and contrast …
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The Brand Blueprint - From Vision to Reality | Aisha Crump on Building Brands
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55:39Transforming Ideas into Success: Aisha Crump on Beauty Brand GrowthIn this episode of the Brand Blueprint podcast, host Dana Ammons interviews Aisha Crump, a serial entrepreneur and beauty industry expert. Aisha shares her journey from chemical engineering to founding successful beauty brands Honey Baby and Botanik…
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The Brand Blueprint - Defining Your Vision | Capsule Overview
2:47
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2:47In this kickoff episode of The Brand Blueprint, host Dana Ammons introduces the foundational concepts essential for brand building, such as defining your vision and aligning it with your brand's identity. The episode includes a case study of successful brands, a panel discussion with industry experts, and a spotlight interview with vision…
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The Brand Blueprint - Welcome to The Brand Blueprint Podcast!
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1:04Welcome to The Brand Blueprint Podcast! 🎙️✨Join us on a journey to uncover the strategies and stories behind today's most innovative product brands. Hosted by Dana Ammons, we dive deep into the minds of dynamic founders and industry experts, exploring the blueprints of their success and the challenges they’ve overcome.
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Welcome to The Brand Blueprint Podcast! 🎙️✨Join us on a journey to uncover the strategies and stories behind today's most innovative product brands. Hosted by Dana Ammons, we dive deep into the minds of dynamic founders and industry experts, exploring the blueprints of their success and the challenges they’ve overcome.From market r…
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