Unlocking Brand Success: Navigating Data and Insights

In this premiere episode of The Brand Blueprint, hosts Dana Ammons and Christian Ampuero delve into the critical role of data and insights in building a successful brand. They discuss the importance of leveraging reliable sources for up-to-date information, understanding marketing and finance concepts, and effectively analyzing data.

The episode also provides tips on using academic sources, trusted databases, and considering processed data from private firms. Tune in to gain valuable advice on accessing and utilizing key data to elevate your brand.

00:00 Introduction to Brand Blueprint

00:40 Welcome to the Brand Data Lab

01:43 Staying Up to Date with News Sources

03:04 Understanding Key Concepts

04:20 The Role of Academic and Private Sources

04:53 Controversial Sources: Wikipedia

06:17 Processed Data and Expert Opinions

07:22 National and International Data Sources

08:06 Syndicated Data and Its Importance

09:18 Conclusion and Final Thoughts