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The Brand Blueprint - Build a Brand: Capsule 3, ’Preserve the Curl’ | Crafting Brand Identity and Positioning
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Join Dana Ammons and the Brand Blueprint team—Heloise Lanoix, Cataanda James, and Christian Ampuero—as they delve into the critical aspects of building a successful brand. This episode focuses on the development of brand identity and positioning, exemplified through their hypothetical hair care product, "Preserve the Curl." Explore the creation of consumer personas, competitive analysis, and the core elements of brand identity, including tone of voice, personality, and values.
Gain insights from thought leaders like Ylorie Taylor and Jorge Perez, and receive practical design tips from Heloise Lanoix. Watch as the team brings these strategies to life, demonstrating the real-world application of their brand-building concepts in Capsule 3 of our "Build a Brand" series.
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00:00 Introduction: The Brand Blueprint
00:34 Understanding Brand Identity and Positioning
01:09 Panel Discussion: Capsule3 Hair Care Product
02:42 Creating Consumer Personas
07:28 Mission Statement and Value Proposition
12:31 Brand Tone and Naming
16:04 Customer Journey and Marketing Strategy
28:34 Conclusion and Next Steps
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