In the inaugural episode of the 'Build a Brand' panel segment, hosted by Dana Ammons and Cataanda James, the journey of creating a standout brand from scratch begins. Focused on haircare, experts and guests brainstorm on vision boarding and identifying consumer pain points, particularly in the area of length retention and hair health.

Featuring deep dives with special guest, beauty industry leader Aisha Crump, the discussion spans essential topics from product development, ingredient choices, and the importance of maintaining flexibility and clear communication within the team.

As the series progresses, the emphasis is on moving from visionary ideas to a real brand with real products, while simultaneously providing critical insights to help drive successful brand strategies for their aspiring founders and brand owners.

• ​00:00 Introduction to the Brand Blueprint

• ​01:10 Meet the Experts: Aisha Crump
• ​02:20 Vision Boarding and Product Development
• ​05:31 The Importance of Flexibility and Communication
• ​06:22 Visual Design Driven by Vision
• ​07:53 Vision Boarding Tools and Techniques
• ​09:51 Validating Your Product Vision
• ​11:53 Ingredient Trends and Product Quality
• ​15:24 Claims and Legal Considerations
• ​20:31 Creating a Unique Product Vision
• ​26:42 Panel Discussion Highlights
• ​27:43 Introducing the Podcast Team
• ​28:46 Vision Boarding Session: Length Retention
• ​30:00 Debating Product Focus: Length Retention vs. Hair Growth
• ​35:38 Consumer Pain Points and Unique Value Propositions
• ​39:06 Possible Solutions and Product Ideas
• ​42:51 Final Thoughts and Next Steps
• ​52:42 Conclusion and Future Plans