Join host Dana Ammons on the Brand Blueprint Podcast as he welcomes Prakash Nagpal, a renowned leader in technology and marketing, to discuss the intricacies of brand management in the digital age. Prakash shares his extensive experience in B2B and B2C markets, delving into topics such as digital transformation, rapid brand adoption, and effective marketing strategies.

The episode highlights the importance of understanding your target audience, utilizing technology, and telling compelling stories to build iconic brands. Prakash also touches on the impact of AI and offers key KPIs for measuring marketing success. Tune in to gain invaluable insights for taking your brand to the next level.

00:00 Introduction and Guest Welcome

00:59 Rapid Fire Questions with Prakash

09:34 Diving into Prakash's Career Journey

17:34 The Impact of Digital Transformation

21:56 Accelerating Brand Development

27:40 Iconic Brand Building

32:18 Branding Strategies of Major Companies

33:08 Understanding Your Target Audience

34:18 Digital Marketing Essentials

37:35 B2B vs B2C Marketing Tactics

39:34 The Marketing Flywheel

42:12 Resource Allocation in Early Stages

48:17 Measuring Marketing Success

01:00:26 Innovative Marketing Trends

01:05:38 Conclusion and Future Topics