Dana Ammons hosts Sylvia Lin, an experiencedglobal marketer, on the Brand Blueprint Podcast. Sylvia shares her journey from GE to Colgate Palmolive and Johnson & Johnson, where she honed her expertise in global portfolio management and strategic innovation. Sylviadiscusses key insights on managing P&Ls across international markets, understanding consumer insights, and innovating based on local needs. The conversation also explores the impact of macroeconomic factors, regulatory environments, and the importance of unique selling propositions in driving brand success.

Sylvia's advice emphasizes staying curious, getting external perspectives, and understanding consumer journeys to adapt and thrive in a fragmented global market.

00:00 – Introduction to the Brand BlueprintPodcast
00:24 – Meet Sylvia Lin: A Global Marketing Expert
03:29 – Rapid Fire Questions: Getting to Know Sylvia
14:39 – Sylvia's Career Journey and Insights
24:57 – Navigating International Business Challenges
35:16 – Strategic Investment Decisions
36:14 – Portfolio Management Insights
38:26 – Innovation Across Markets
40:19 – Consumer Insights and Cultural Differences
47:34 – Globalization and Local Market Strategies
53:55 – Future Trends and Recommendations
01:02:45 – Closing Remarks and Final Thoughts