Welcome to The Amazon Playbook, the ultimate podcast for uncovering the hidden hacks of the Amazon FBA algorithm. Hosted by an Amazon marketing expert, we dive into the tips, tricks, and advanced strategies that make the biggest brands—like Ray-Ban, Gucci, and Oakley—dominate Amazon. Learn from top Amazon sellers as they reveal their secrets to success, including product listing optimization, keyword ranking, PPC strategies, and e-commerce growth tactics. Whether you’re an Amazon seller look ...
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Amazon Growth Lab Podcasts
We connect, engage, and grow Women in Big Data by sharing their stories and experiences, while also unlocking their full potential through insights and advice from industry experts and thought leaders. By doing so, we discover Career Insights and learn how to harness the power of Big Data and Analytics to stay ahead of the curve, drive innovation, and create a better future for all.
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Entrepreneur Inspiring Stories to Help Motivate, Build, & Grow Your Successful Business with a Master Class from Entrepreneurial Thought Leaders that tell it How It Is... Millionaire Interviews is actionable advice for the (future & present) Entrepreneur, Thought Leaders, Solopreneur, Youpreneur, and Small Business Owner. The host interviews Business Founders in the Product, Service, Real Estate, and Tech industries so they can teach you from their experience. Connect with other Listeners @ ...
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276: Scaling Wireless World to Regional Domination | Vince Lubben’s Midwest Empire
50:46
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50:46Vince Lubben is the Co-Owner of Wireless World. Vince began working in the wireless sector as a sales executive for CommNet Cellular, when the cell phone industry was young. He saw an opportunity to start his own business and opened his first store in Vermillion, South Dakota in 1999. Today, there are 54 Wireless World outlets and the company has 3…
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275: From the Battlefield to the CBD Boardroom: Craig Henderson of Extract Labs
1:12:40
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1:12:40Craig Henderson is the CEO of Extract Labs, a Boulder, Colorado-based full-service hemp extraction laboratory offering a proprietary line of boutique CBD-infused products. Craig started the company in his garage in 2016. This Episode is Sponsored By: Jon Ostenson, Founder of FranBridge Consulting and Top 1% US Franchise Consultant is here to help y…
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274: The Cable Cowboy Who Went from Broke to Broadband 🤠 | Terry Koosed of Bel Air Internet
2:16:14
2:16:14
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2:16:14Terry Koosed is the Founder of Bel Air Internet, a Los Angeles based Internet Service Provider, and a leading authority on successful entrepreneurship. He has founded and successfully run seven companies in the high-tech industry during the past 40 years, sometimes concurrently, and is what some would call, a serial entrepreneur. Listen to Part II,…
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20. Friendship & Career Growth - A Talk With Surekha Reddy (Cognogent) & Aruna Nadesan (Exponential AI)
16:37
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16:37Listen and get insights into Friendship & Career Growth in this talk with Surekha Reddy and Aruna Nadesan. Surekha is the Founder & Chief Product and Technology Officer at Cognogent, an AI Start-up streamlining complex RFP processes through AI-driven solutions. Aruna is the Chief Product Officer at Exponential AI, a Healthcare AI Platform Company t…
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273: Publishing to EdTech: The Unlikely Road to Evolution Labs with Founder Peter Kraft
1:26:53
1:26:53
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1:26:53Peter Kraft is the Founder and President of Evolution Labs. Prior to founding Evolution Labs, Kraft was instrumental in forming and re-envisioning two educational software companies that led the industry in recruitment, enrollment and retention of college students. He co-founded GoalQuest in 2000 and served as its CEO until 2007 when he spearheaded…
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272: From Selling Phones Out of a Van to Leading a 9-Figure Empire | Brett Beveridge of T-ROC
1:13:10
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1:13:10Brett Beveridge is the President of The Revenue Optimization Companies. Brett is an entrepreneurial, results-driven executive with over 20 years of experience and success in the wireless and technology industries. He has hands-on success in start-ups, profit turnarounds, mergers and acquisitions, IPOs and fundraising and is the driving force behind…
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271: How to Breathe Life into a Business... Dr. Dan Cohen of Breathe Right Strips
55:39
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55:39Dr. Dan Cohen is the former Chairman of CNS, Incorporated. Dr. Cohen was the driving force behind the meteoric rise of Breathe Right nasal strips, acquiring the rights to manufacture and sell the product for the medical equipment company he founded in 1982. In 2006, GlaxoSmithKline acquired CNS, including its Breathe Right nasal strips and FiberCho…
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19. Bridging The Gap Between Good Enough & Full Throttle - A Talk With Radhika Rangarajan (Women in Big Data)
23:06
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23:06Join us for an insightful talk about the powerful philosophy of 'Bridging The Gap Between Good Enough & Full Throttle' with Radhika Rangarajan, Co-founder and Executive Director of Women in Big Data. In this episode, we unpack Radhika's philosophy of 'Bridging The Gap Between Good Enough & Full Throttle', which is rooted in three fundamental princi…
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270: Once Again, the Return of the Non-Food Franchise King: Jon Ostenson of Franbridge Consulting
59:52
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59:52Jon Ostenson is the Founder of FranBridge Consulting. Jon is a top 1% Franchise Consultant in the US, and frequent contributor on franchising across a variety of outlets and publications. Jon is a multi-brand franchisee himself, and along with his business partners, he has great operators leading these ventures. As a result, he is able to commit ov…
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269: Blowing Minds with Carey Smith: The Big Ass Fans Story! 🫏...
1:12:04
1:12:04
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1:12:04Carey Smith founded Big Ass Fans in 1999 and served as its Chief Big Ass until the company's sale in 2017. Under his guidance, Big Ass Fans grew an average of 30% a year, with offices across the globe. It made the Inc. 5000 list of fastest-growing private companies 11 consecutive years — a feat achieved by only 34 others — and expanded from industr…
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18. Lift As You Climb - A Talk With Ryan Tabrah (Intel Corporation) & Donna Donnelly (NXP Semiconductors)
28:15
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28:15Listen and get insights about Lift As You Climb in this talk with Ryan Tabrah (Vice President & General Manager of Xeon and Compute Products at Intel Corporation), and Donna Donnelly (OEM Account Director at NXP Semiconductors). In this episode we talk about Lift As You Climb - a philosophy that emphasizes helping others as you achieve success in y…
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From Prototype to Amazon Success with Thrival Muscle Recovery – Featuring Cameron Smith
46:55
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46:55In this episode of The Amazon Playbook, host and CEO Yonah Nimmer sits down with Cameron Smith, co-founder of Thrival Muscle Recovery, to explore how a college side project turned into a fast-growing wellness brand. Cameron shares the journey from 3D printing prototypes in his garage to scaling sales on Amazon with the help of Amazon Growth Lab. Di…
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268: Manufacturing Shutters & Company Culture | 🪟 Rick Skidmore of Timberlane Inc.
1:06:53
1:06:53
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1:06:53Rick Skidmore is the Founder and CEO at Timberlane, Inc. Having been born an entrepreneur, it should have been clear early on that despite considerable success in the insurance and investment industry, Rick's future was outside the traditional career path. Rick founded his current company, Timberlane Inc., in 1995, based on a passion and a gaping n…
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Secrets to Scaling and Selling Your Amazon Business with David Newell from Quiet Light
45:25
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45:25In this episode of The Amazon Playbook, host Yonah Nimmer dives deep into the world of online business mergers and acquisitions with David Newell, Senior Advisor at Quiet Light. With over 10 years of experience and having facilitated the sale of more than 130 businesses totaling over $300 million, David shares his invaluable insights on what it tak…
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17. How to Tap into Your Potential - A Talk With Joanna Bloor (The Amplify Lab)
18:16
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18:16Listen and get insights about How To Tap into Your Potential in this talk with Joanna Bloor (CEO, Founder - The Amplify Lab). We talk about: Joanna's inspiration for her Book 'Tales of Potential - The Cinderella Story You Haven't Heard'; Exploring the Concept of Now, Near, and Future Thinking; Cinderella's Story - A Tale of Ambition and Power; The …
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How Andy Ali Built a $45M Amazon Business Selling Ray-Ban Sunglasses
48:36
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48:36In this episode of The Amazon Playbook, host Yonah Nimmer dives deep into the entrepreneurial journey of Andy Ali, CEO of E-Shades, the largest Amazon dealer of Ray-Ban sunglasses. Andy shares how he grew his business from selling travel accessories on eBay to running a $45 million-a-year enterprise focused on exclusive Ray-Ban bundles on Amazon. K…
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267: Powering Innovation: Jim Kalb's Journey with OptiFuse & the Future of Fuses!⚡
1:25:19
1:25:19
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1:25:19Jim Kalb is currently the President of OptiFuse, an innovative high-growth manufacturer of power protection components distributed by high-quality select wholesalers throughout the world. OptiFuse has been listed on the Inc. 5000 for the last 5 years, as well as being named as one of Forbe's magazines "25 Best Small Companies" in 2017. This Episode…
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Scaling Science with Strategy: How John Anderson is Leading Biogents to Success on Amazon
59:09
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59:09Welcome to another insightful episode of The Amazon Playbook. I'm Yonah Nimmer, and today we dive deep into the intersection of science and business strategy with John Anderson, President of Biogents Inc. In this episode, John shares how he is transforming Biogents, a world leader in creating cutting-edge mosquito traps, from a scientifically drive…
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Uncovering the Power of AI in Amazon Ad Strategy with Martin Zerrudo of Quartile
1:06:51
1:06:51
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1:06:51In this exciting episode of The Amazon Playbook, host Yonah sits down with Martin Zerrudo, Director of Enterprise and Brand Development at Quartile, to explore how advanced AI and machine learning are reshaping the future of Amazon advertising. Discover how some of the world’s biggest brands, including Ray-Ban, Tom Ford, and Biogents, have used the…
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266: Wheels of Fortune: 🚲 Team USA's Path to Tour de France Victory (Anne Hed of HED Cycling)
1:08:07
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1:08:07Anne Hed is a lifetime resident of Minnesota. Her history as a business owner began back in the 1980’s, when she raced as a professional triathlete. She completed eight Ironman Triathlons in Hawaii, and met her late husband, Steve, through the sport. He became one of her first sponsors... This Episode is Sponsored By: Jon Ostenson, Founder of FranB…
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265: Building a Sparkling Soda Fireworks Store?!? | 🎉 Mark Lazarchic of Serenity Ventures
1:15:20
1:15:20
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1:15:20Mark Lazarchic is the CEO of Serenity Venture Group. He describes himself as a serial entrepreneur with eyes always open. Mark is the owner of multiple successful startup businesses in very competitive markets. Mark has spent the last 10 years being amazed at the level of mediocrity accepted by the public in business. At all levels... This Episode …
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16. Data Science & Presentation Skills - A Talk With Margot Gerritsen (Women in Data Science Worldwide & Stanford University)
30:10
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30:10Listen and get insights into Data Science & Presentation Skills in this talk with Margot Gerritsen, (Founder & Former Executive Director Women in Data Science (WiDS) Worldwide, and Professor [Emerita] Stanford University). We talk about: presentation framing and motivation; understanding your audience and the 2 - 3 messages you want them to remembe…
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264: From Clothing Manufacturer, to Franchise Owner, to Starting the Tint World Franchise | Ex-CEO of Meineke, Charles Bonfiglio, shares his Journey 🚗…
1:21:14
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1:21:14Charles J. Bonfiglio is the Franchise Founder & Chief Executive Officer of Tint World. The company is a privately owned franchise chain of independent retail window tinting, mobile electronics, auto accessories and appearance centers. As the lead executive of Tint World, Charles is responsible for all functions related to the development and leader…
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15. Tech Roles in GenAI Times - A Talk With Nahia Orduña (Amazon Web Services)
18:45
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18:45Listen and get insights into Tech Roles in GenAI Times in this talk with Nahia Orduña, Technical Leader Strategic Accounts at Amazon Web Services and co-author—together with Slavik Dimitrovich—of the book The Solutions Architects of the Future: Conversations about Tech Roles in GenAI times. We talk about the relevance of Tech Roles in the age of Ge…
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263: Using Real Human Connections to Achieve Exceptional Success... Doug Brown of CEO Sales Strategies
1:59:52
1:59:52
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1:59:52Doug C. Brown is the CEO of CEO Sales Strategies and a Sales Revenue and Profit Growth Expert. He has led client award-winning and high-performance teams as well as pioneered profitable development programs for companies. He has advised companies such as Intuit, CBS Television, Procter & Gamble, Enterprise Rent-A-Car, Nationwide, Embassy Suites, In…
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14. Trustworthy Generative AI - A Talk With Veronique Van Vlasselaer (SAS) & Bart Baesens (KU Leuven)
36:03
36:03
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36:03Listen and get insights into Trustworthy Generative AI in this talk with Veronique Van Vlasselaer and Bart Baesens. Veronique is the Analytics and AI Lead for South, West, & East Europe at SAS. She is a true data science enthusiast. Bart is a Professor of Data Science at KU Leuven in Belgium and a Lecturer at the University of Southampton. Bart co-…
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262: From Single Mom Flipping Burgers to a Powerhouse in Venture Capital | Olga Maslikhova of The J Curve
1:18:39
1:18:39
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1:18:39Olga Maslikhova is the founder and host of The J Curve, the podcast about Latin America tech ecosystem builders. Olga is also a successful tech investor. She aims to share insights and stories from the region's most influential entrepreneurs, investors, and experts. She also leverages her network and knowledge as a member of a global community of w…
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13. Bias in the AI Lifecycle - A Talk With Veronique Van Vlasselaer (SAS)
20:15
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20:15Listen, and get insights into Bias in the AI Lifecycle in this talk with Veronique Van Vlasselaer, Analytics & AI Lead South, West & East Europe at SAS. We talk about: How to define Bias in AI and the different types of Bias in the AI Lifecycle (Data Bias, Algorithmic Bias, Decision Bias); The AI Incident 'Child Care Benefits' at the Dutch Tax Auth…
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261: Buying a Business at a Great Price! Over 30 Years of Biz Buying & Selling - Richard Parker of Diomo Corporation.
3:11:55
3:11:55
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3:11:55Richard Parker is the founder of Diomo Corporation – The Business Buyer Resource Center and author of the How To Buy A Good Business At A Great Price series. Richard has purchased thirteen of his own businesses and has been an advisor and broker to small business buyers and sellers for over three decades. He has written and been featured in more th…
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12. Women & Data Leadership - A Talk With Theresa Kushner (Business Data Leadership & Women in Big Data)
26:05
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26:05Listen, and get insights into Women & Data Leadership in this talk with Theresa Kushner, Partner at Business Data Leadership & Women in Big Data Board Member. We talk about: what is data leadership: the main challenges women face in this field; Theresa's data leadership experience; Dataleaders.org - Home of the Leader's Data Manifesto; the future o…
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260: From Rabbi School to Supply Chain Innovator. How Izzy Rosenzweig is Saving Customers Time & Money with Portless!
1:18:32
1:18:32
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1:18:32Izzy Rosenzweig is the Founder and CEO of Portless, a company that fulfills e-commerce orders directly from China to their client’s customers' front doors, massively improving lead times, decreasing shipping costs, and lowering import tax fees. Born from a family that has a strong entrepreneurial spirit, Izzy discovered his passion for business at …
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259: How this Innovative Business is Unlocking Minds... 🤯 The Psychedelic Journey of Dylan Beynon & Mindbloom 🌻
2:01:25
2:01:25
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2:01:25Dylan Beynon is the Founder and CEO of Mindbloom. Dylan grew up in a family that was torn apart by mental illness. He lost both his mother and sister to severe mental illnesses, addiction, and eventually overdose. For years he struggled to process the impact these losses had on him. It was not until 2009 that Dylan began the healing process when he…
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11. How to Sell the Way Your Customers Want to Buy - A Talk With Kristin Zhivago (Zhivago Partners)
35:54
35:54
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35:54Listen, and get insights into How to Sell the Way Your Customers Want to Buy in this talk with Kristin Zhivago, President & Founder at Zhivago Partners. We talk about her bestseller book RoadMap to Revenue: How to Sell the Way Your Customers Want to Buy, named one of the Top 6 Marketing & Sales Books by Forbes. In this one-of-a-kind revenue-growth …
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258: From a Successful Exit to Closing a Company... & Biking His Way Back on Top | The Story of Mike Peregudov of Whizz
1:19:04
1:19:04
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1:19:04Mike Peregudov is the CEO and Co-Founder of Whizz, an E-bike rental service company for delivery riders. Mike has had diverse work experience, holding several high-level positions in the past. Prior to Whizz, Mike was a General Partner at S16VC starting in 2020. And from 2014 to 2020, he founded and served as the CEO of Yandex Chef, which was later…
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257: Using Science & Tech to Create a Sweet Solution (Ali Wing of Oobli)
1:23:23
1:23:23
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1:23:23Ali Wing is the CEO of Oobli, a food-tech company that is aiming to introduce sweet proteins to everyone. Their mission is to make an impact on the world by introducing sweet proteins as a much healthier alternative. The sweet protein was derived from an Oubli plant found in West Africa and Southeast Asia, which inspired the name Oobli. There is a …
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256: Solving Sexual Health Issues thru Good Vibrations... Soum Rakshit of MysteryVibe
1:55:15
1:55:15
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1:55:15Soumyadip Rakshit is the CEO and Co-Founder of MysteryVibe, which is an award-winning world leader in medical devices for sexual health. Soum created MysteryVibe to address one of the biggest personal challenges - keeping the ‘mystery’ in the bedroom, especially after major life events like childbirth, menopause, cancer treatment or surgery. To mak…
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10. The Value of Data for Organizations - A Talk With Lieve Lanoye & Paola Masuzzo (TP Vision)
34:16
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34:16Listen, and get insights into the Value of Data for Organizations in this talk with Lieve Lanoye, Team Leader Market Intro & Big Data Team, and Paola Masuzzo, Lead Data Scientist at TP Vision . We talk about when and why TP Vision started with their data program; measuring data value; how data can help your organization move forward; the biggest th…
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255: The Future of Skin Care through AI with Estonian Founder - Anastasia Georgievskaya of Haut.AI
1:23:44
1:23:44
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1:23:44Anastasia Georgievskaya is the CEO and co-founder of Haut.AI, an Estonian AI-powered skin analytics SaaS platform delivering uniquely personalized skincare recommendations and diagnostics for retail and skin wellness applications. Haut.AI is a leading European AI company delivering hyper-personalized skincare and beauty experiences. Backed by its b…
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254: How a Ukrainian Waiter in Dubai, Facing Overwhelming Challenges, Evolved to an eCommerce Titan (Anatoliy Labinskiy of GSM Growth Agency)
1:33:24
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1:33:24Anatoliy Labinskiy is the Founder of GSM Growth Agency, an eCommerce growth agency that helps brands grow to 6–7 figures in revenue. He is a self-made entrepreneur, family man, eCommerce expert, and holder of 4-time Two Comma Club awards. His life story exemplifies how everything works against you when it comes to success. Starting as a waiter in a…
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253: Surviving a Storm at Sea & Reflecting on Past Startups via Brett Martin of Kumospace (The Innovative Virtual Office Platform)
1:08:15
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1:08:15Brett Martin is President & Co-Founder of Kumospace, the virtual office platform where teams show up, as well as Co-Founder & Managing Partner of Charge Ventures, a pre-seed-focused venture fund based in Brooklyn, NY. He also serves as an Adjunct Professor at Columbia Business School, where he teaches data analytics and technology strategy. This Ep…
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9. Data, Humanitarian Aid & Migration - A Talk with Tuba Bircan (VUB & Cambridge University)
22:02
22:02
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22:02Listen, and get insights into Data, Humanitarian Aid & Migration in this talk with Tuba Bircan, Research Professor of Sociology at the VUB, Social Scientist at the Wellcome Connecting Science and also at the Kavli Centre for Ethics, Science, and the Public at Cambridge University. We talk about Tuba's interest in this episode's topic, the social in…
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252: This Military Spouse takes Training 💪... to a Virtual Level | Molly Rose Speed of Virtual Assistant Management
1:08:57
1:08:57
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1:08:57Molly Rose Speed is the founder of The Virtual Assistant Academy, a certification for the best Virtual Support Staff in the country, and the owner of Virtual Assistant Management, a placement agency for entrepreneurs in need of top virtual assistant talent for organizations. Her expertise is in online business, systems, and outsourcing. Molly is a …
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8. Robotics, Women & The Future - A Talk With Greet Van de Perre (Brubotics) & Franziska Kirstein (Blue Ocean Robotics)
27:24
27:24
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27:24Listen, and get insights into Robotics, Women & The Future in this talk with Greet Van de Perre, Postdoctoral Researcher at Brubotics - Human Robotics Research Centre at VUB, and Franziska Kirstein, Senior Scientific Domain Lead at Blue Ocean Robotics. We talk about how robotics helps to solve problems, Greet's and Franziska's journey into robotics…
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251: How an Employee Strived for Ownership in his $20MM Tech Company... Lubo Smid of STRV
1:02:51
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1:02:51Lubo Smid is the Co-Founder and CEO of STRV. Lubo is a tech entrepreneur with a passion for cutting-edge technology and an adventurous lifestyle. He has co-founded STRV, a design and engineering company, that built products for prominent startups like Tinder, The Athletic or Citizen and well-established brands like Microsoft or Barry’s. This Episod…
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7. Business Skills & Career Growth - A Talk With Erika Lunceford (PeerNova)
23:27
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23:27Listen, and get insights into Business Skills & Career Growth for Women in Technology in this talk with Erika Lunceford, Senior Vice President Consensus Solutions at PeerNova. We talk about the role of business skills, being risk averse versus going for the job, decisions & career growth, mentoring as a strategy, and the value of understanding fina…
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250: From Years of Being a W-2 Employee to Becoming A (Non-Food) Franchise King - Jon Ostenson of FranBridge Consulting
57:13
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57:13Jon Ostenson is the Founder and CEO of FranBridge Consulting, a top 1% Franchise Consultant in the US, and frequent contributor on franchising across a variety of outlets and publications. Jon is a multi-brand franchisee himself, and along with his business partners, he has great operators leading these ventures. As a result, he is able to commit o…
…
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6. The Past, Present & Future of Bias in AI - A Talk With Karen De Sousa Pesse (Salesforce) & Anita Prinzie (Omina Technologies)
20:23
20:23
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20:23Listen, and get insights into The Past, Present & Future of Bias in AI in this talk with Karen De Sousa Pesse, Senior Executive at Salesforce & Anita Prinzie, Product & Marketing Manager at Omina Technologies. Mentoring Mentoring Program - Women in Big Data Books Invisible Women: Exposing Data Bias In A World Designed For Men (Caroline Criado-Perez…
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249: War Survivor to Construction Industry Innovator... How René Morkos used AI to Build ALICE Technologies...
1:05:33
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1:05:33René Morkos, Ph.D. is an inventor, founder, adjunct professor at Stanford University, and CEO of ALICE Technologies. He is the inventor of the world’s first Generative Construction Simulator and Optimizer and obtained his Ph.D. in artificial intelligence applications for construction as a Charles H. Leavell fellow at Stanford University, where he c…
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5. Career Advancement Strategies - A Talk With Deborah Sgro (Women in Big Data)
38:23
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38:23Listen, and get insights into Career Advancement Strategies for Women in Technology in this talk with Deborah Sgro, Director Global Mentoring at Women In Big Data. Mentoring Mentoring Program - Women in Big Data Books Brave Not Perfect (Reshma Saujani) Lead - How Women Can Claim Their Authority (Ellen M. Snee) Mindset (Carol S. Dweck) Nice Girls Do…
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248: The Secret to Fixing Businesses like Expedia, Rosetta Stone, & PetMeds | Matt Hulett (aka The Startup Whisperer)
1:22:17
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1:22:17Matt Hulett is the CEO and President of PetMeds. Matt is a seasoned technology executive leading world-class public and private companies and working closely with Boards and investors in organizations that include Rosetta Stone, RealNetworks, Expedia and many more. He has had multiple turnaround successes as a public company president as well as a …
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