Best Amazon Growth Lab Podcasts (2025)

1
Conquer Amazon Vendor Central and Win, with Justin Leigh, CEO at Workflow Labs 37:46

4d ago37:46

37:46

Winning search and driving conversion are the two ecommerce victories that get the attention of the Amazon algorithm and drive the flywheel. Turns out, when brands struggle with those metrics, the cause often lies way, way down in the detailed depths of Amazon Vendor Central. Justin Leigh, CEO at Workflow Labs, joins the podcast to talk about strat…

1
20. Friendship & Career Growth - A Talk With Surekha Reddy (Cognogent) & Aruna Nadesan (Exponential AI) 16:37

4d ago16:37

16:37

Listen and get insights into Friendship & Career Growth in this talk with Surekha Reddy and Aruna Nadesan. Surekha is the Founder & Chief Product and Technology Officer at Cognogent, an AI Start-up streamlining complex RFP processes through AI-driven solutions. Aruna is the Chief Product Officer at Exponential AI, a Healthcare AI Platform Company t…

1
It’s Time to Market to the Algorithm, with Tim Wilson, Chief Revenue Officer at ProductWind 35:32

11d ago35:32

35:32

Listeners of this podcast are experts at thinking about the consumer who is shopping in a digital context, and how to do their best marketing to win over those consumers in the moments of discovery and conversion. Tim Wilson, Chief Revenue Officer at ProductWind, thinks that you ought to marketing at another customer that you may be neglecting: the…

1
273: Publishing to EdTech: The Unlikely Road to Evolution Labs with Founder Peter Kraft 1:26:53

14d ago1:26:53

1:26:53

Peter Kraft is the Founder and President of Evolution Labs. Prior to founding Evolution Labs, Kraft was instrumental in forming and re-envisioning two educational software companies that led the industry in recruitment, enrollment and retention of college students. He co-founded GoalQuest in 2000 and served as its CEO until 2007 when he spearheaded…

1
Legal Can Be Your Best Commercial Business Partner, with Josh Jacobs, Legal Director at North America Core Reckitt 37:35

18d ago37:35

37:35

Risk vs. reward. Does it always need to be a binary choice? Do you and your legal teams always need to be at odds? Well, there’s a new lawyer in town. And Josh Jacobs, Legal Director at North America Core Reckitt and his team have invested a ton of time and effort in building out a process of collaboration, education, and intense communication to c…

1
Bridging Gaps and Breaking Silos - How IT Drives Growth with Jon Harding of Conair and Lauren Livak Gilbert of DSI 28:50

25d ago28:50

28:50

Welcome to our first cross over podcast with eCommerce Braintrust. I joined Jordan Ripley & Julie Spear from Acadia as we chatted with Jon Harding, CIO of Conair about the latest DSI research report. We dug into how IT and the rest of the business need to collaborate to see success in 2025!By Digital Shelf Institute

1
The Coalition of the Willing, with Heather Campain, VP, CPG Integrated Go-to-Market Strategy at Epsilon 39:29

1M ago39:29

39:29

1
Strategies for Winning the MegaSales, with Sunava Dutta, Chief Product Officer at Pacvue 34:25

1M ago34:25

34:25

The MegaSales of the big retailers represent both risk and opportunity, and the size of both are constantly changing. Today’s guest, Sunava Dutta, Chief Product Officer at Pacvue, brings a ton of insights around overall strategic organizational and process best practices and a dive into the data and what it portends for this season of the Prime Day…

1
“How Can We Get More Product Content to the PDP Faster”?, with Carolan Di Fiore, Digital Content Deployment Manager at Hershey 42:36

2M ago42:36

42:36

“How Can We Get More Product Content to the PDP Faster”? That question is top of mind every day for Carolan Di Fiore, Digital Content Deployment Manager at Hershey. Drawing from her prior experience in Ecommerce and digital roles at other global companies like Bimbo Bakeries, Carolan hit the ground running at Hershey a year and a half ago, and join…

1
It’s Our 300th Episode - What Have We Learned?, with co-hosts Peter Crosby, Lauren Livak Gilbert, and Rob Gonzalez 44:05

2M ago44:05

44:05

Three hundred freakin’ episodes of Unpacking the Digital Shelf! We celebrate by bringing together the 3 co-hosts to squeeze out the lessons learned from our generous and brilliant guests, and highlight where we think you’ll want to put your energies to make sure you, and your organization, are ready for the opportunities to come.…

1
272: From Selling Phones Out of a Van to Leading a 9-Figure Empire | Brett Beveridge of T-ROC 1:13:10

2M ago1:13:10

1:13:10

Brett Beveridge is the President of The Revenue Optimization Companies. Brett is an entrepreneurial, results-driven executive with over 20 years of experience and success in the wireless and technology industries. He has hands-on success in start-ups, profit turnarounds, mergers and acquisitions, IPOs and fundraising and is the driving force behind…

1
The Power of Love: Lean Into Loyalty, with Chris Perry, Chief Learning Officer at firstmovr 37:55

2M ago37:55

37:55

Loyalty is one of the most important components of love. It can also be one of the greatest drivers of your competitive advantage and growth in financially challenging times. Chris Perry, Chief Learning Officer at firstmovr and our own Lauren Livak Gilbert teamed up to dig into the best new practices of loyalty and describe them in a new research r…

1
Are You a Leader or a Laggard in Your Retail Media Operation?, with Russ Dieringer, founder and CEO of Stratably 38:36

2M ago38:36

38:36

Retail media has been around long enough now for some clear trends to develop in terms of the best practices that lead to the best outcomes from your investment. Russ Dieringer, founder and CEO of Stratably, has returned with a refresh to their “How Brands Do Retail Media” report, which uses both quantitative and qualitative data from more than 70 …

1
From SEO to GEO - How to Win the Battle for the AI Agent’s Attention, with Max Sinclair, Founder & CEO at Ecomtent 36:36

2M ago36:36

36:36

In the 2024 holiday shopping season, use of AI chatbot shopping rose 6,000% over the prior year, according to Adobe. Those are searches driven by the intent of the shopper, and many never even make it to a product page. Winning your place in those shopping journeys will require mastering the new capabilities of generative engine optimization, or GE…

1
Riding the Waves of AI Innovation, with Brian Yamada, Chief Innovation Officer at VML 27:43

3M ago27:43

27:43

Brian Yamada, Chief Innovation Officer at VML, says this era of AI innovation could be best described using the title of the Oscar Winner for Best Picture at the 2023: Everything, Everywhere All at Once. So Brian joined the podcast to take some of the craziness out of it all by digging into the 3 waves of AI innovation - content, experience, and ag…

1
Creating A Global Approach to Omnichannel Execution Excellence with Local Control, with Vivian Valks, Global Ecommerce Acceleration Manager at Arla Foods 33:23

3M ago33:23

33:23

After a decade of rapid growth and experimentation, ecommerce for many is moving into a more mature phase, while of course still being incredibly dynamic. Many companies are finding that the new opportunities for category growth lie in establishing the best practices for omnichannel execution and then scaling those capabilities while adapting it to…

1
35 Years of Leading Transformation at a Global CPG Powerhouse, with Angela Mangiapane, President, Mars Global Services 50:52

3M ago50:52

50:52

During her 35 years at Mars, Angela Mangiapane has been a leader in the front office, the middle office, and the back office, most recently as President of Mars Global Services for the last 9 years.. She has been a witness to, and a driver of, the digital era. And from those experiences come great wisdom and principles that should be guides to the …

1
271: How to Breathe Life into a Business... Dr. Dan Cohen of Breathe Right Strips 55:39

3M ago55:39

55:39

Dr. Dan Cohen is the former Chairman of CNS, Incorporated. Dr. Cohen was the driving force behind the meteoric rise of Breathe Right nasal strips, acquiring the rights to manufacture and sell the product for the medical equipment company he founded in 1982. In 2006, GlaxoSmithKline acquired CNS, including its Breathe Right nasal strips and FiberCho…

1
Limiting Beliefs Holding Back? You Can S.N.A.P. Out of It, with Erica Anderson Rooney, author of Glass Ceilings and Sticky Floors 42:47

3M ago42:47

42:47

I’m assuming all of you listening are human, so I also assume all of you, like me, struggle with beliefs about ourselves and our capabilities that hold us back from our full potential. If you’re not human, please connect up with me on LinkedIn, because I have questions. In the meantime, though, for us humans, and because of systemic barriers, parti…

1
That Social Commerce Thing is Really Going to Happen This Time, with Andrew Criezis, President at NIQ 27:52

4M ago27:52

27:52

When it comes to the promise of Social Commerce, we have the Social part down, but the Commerce part is still very much a work in progress. We have news on that front. Andrew Criezis, President at NIQ, recently returned from a trip to China with insights, data, and experiences that foretell new social commerce experiences and formats that might jus…

1
The ENDCAPS: Celebrating Best-in-Class Digital Merchandising and PDP Activation 38:14

4M ago38:14

38:14

The best part of being in the digital commerce community is how we are all continuously sharing with, and learning from, each other. It’s especially helpful when an independent, unbiased organization like say, firstmovr, creates an opportunity to find the best and turn it into best practices. And then share freely. That’s why firstmovr’s Chief Lear…

1
19. Bridging The Gap Between Good Enough & Full Throttle - A Talk With Radhika Rangarajan (Women in Big Data) 23:06

4M ago23:06

23:06

Join us for an insightful talk about the powerful philosophy of 'Bridging The Gap Between Good Enough & Full Throttle' with Radhika Rangarajan, Co-founder and Executive Director of Women in Big Data. In this episode, we unpack Radhika's philosophy of 'Bridging The Gap Between Good Enough & Full Throttle', which is rooted in three fundamental princi…

1
NRF 2025 Recap: Retail Innovation and the Trends Shaping 2025 29:45

4M ago29:45

29:45

Digital shelf talkers, virtual try-ons, AI warehouse robots - these were just some of the technology that Andrea K.Leigh and I saw at NRF 2025 last week. We are at a critical time in our industry where technology can fundamentally change how we do business and enhance the consumer experience. Tune in to hear how brands and retailers are using techn…

1
Navigating the Digital Data Ecosystem to Unlock Growth, Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce NielsenIQ, Michael Nunes, Director ... 57:24

4M ago57:24

57:24

The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on the consumer jou…

1
The "X" Factor: Elevating Retailer eCommerce Through Experience-Driven Product Content, with Amanda Wolff, CRO at Jenda, and Bailie Duncan, Lead Product Owner at Jackson Family Wines 59:47

5M ago59:47

59:47

Technologists who work on DTC and retailer.com sites spend a lot of time doing things like building personas, creating customer journey maps and service blueprints, and conducting usability studies. But if you're a brand selling your products on a retailer's platform, you don't need to worry about that, right? After all, you don't control the user …

1
270: Once Again, the Return of the Non-Food Franchise King: Jon Ostenson of Franbridge Consulting 59:52

5M ago59:52

59:52

Jon Ostenson is the Founder of FranBridge Consulting. Jon is a top 1% Franchise Consultant in the US, and frequent contributor on franchising across a variety of outlets and publications. Jon is a multi-brand franchisee himself, and along with his business partners, he has great operators leading these ventures. As a result, he is able to commit ov…

1
Decoding Consumer Behaviors: Insights On How to Better Reach Your Consumer, with Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG) 53:37

5M ago53:37

53:37

Consumers' shopping behaviors are ever changing and they are rewriting the rules. Brands who understand their consumer preferences and desires, what channels they prefer and how they want to receive their products will be a step ahead. This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest expert Jer…

1
Maximizing Retailer Relationships: How to Win with Joint Business Planning, with Lynsey Sweales, Partner & Global Omni-Channel Strategist at Cognitive Union 47:01

5M ago47:01

47:01

In an ever changing eCommerce environment both brands and retailers need to collaborate together in order to align on initiatives and goals that are beneficial for both sides. Many of these conversations happen during Joint Business Planning (JBP), but it is often not standardized across retailers, and brands might not know the right questions to a…

1
Commerce Opportunities Down Under, with Teresa Sperti, Founder & Director at Arktic Fox 38:10

5M ago38:10

38:10

G’day Mates! That’s right, listeners, today we are going down under, to dive deep into the intricacies and opportunities for brands in the Australian market. Our expert on the ground is Teresa Sperti, Founder & Director at digital commerce advisory and education consultancy Arktic Fox, and even if you’re not considering Australia as a market you’ll…

1
Composing the Next Wave of Contextual Shopping Experiences, with James Semple, Product Management Director at Salesforce 40:36

5M ago40:36

40:36

For our listeners who sell direct to their consumers or buyers, a composable tech stack is pretty much a necessity these days to keep up with the buying experiences your customers expect. And in the next era, it will be essential to achieve the kind of more niche and personalized experiences that will be necessary to drive growth and win market sha…

1
269: Blowing Minds with Carey Smith: The Big Ass Fans Story! 🫏... 1:12:04

6M ago1:12:04

1:12:04

Carey Smith founded Big Ass Fans in 1999 and served as its Chief Big Ass until the company's sale in 2017. Under his guidance, Big Ass Fans grew an average of 30% a year, with offices across the globe. It made the Inc. 5000 list of fastest-growing private companies 11 consecutive years — a feat achieved by only 34 others — and expanded from industr…

1
Retail Media 2025, with Russ Dieringer, Founder and CEO of Stratably 42:47

6M ago42:47

42:47

Our listeners have a love/hate relationship with retail media and every organization continues to wrestle with how to organize, execute, and measure it while keeping up with the vast amount of change coming from the big players in the market. And what about all the others? We invited Russ Dieringer, Founder and CEO of Stratably, back on the podcast…

1
Audience and Content Come Before Product, with Ash McMullen, Head of Ecommerce at Advantice Health 39:35

6M ago39:35

39:35

Product innovation has been around for centuries, ever since cave dwellers invented the first club to make dinnertime easier. In this new commerce era, however, with digital upstarts, algorithms, influencers, and other disruptors of consideration sets and shopping journeys, product innovation must change as well. Ash McMullen, Head of Ecommerce at …

1
What’s My iROAS and Other Questions that Demand Answers, with Andrew Criezis, President at NIQ 29:59

6M ago29:59

29:59

Getting clear answers to critical questions about your return on ad spend is, let’s just call it - a freaking nightmare. There are as yet no clear standards to compare retailer media apples to apples, no easy path to ROAS or, even more importantly, incremental ROAS, or iROAS. With the data being all over the place across retailers, and the incentiv…

1
The Future of Shopping is Nearer Than You Think, with Natalija Pavic, Sr. Product Marketing Manager for Commerce Cloud at Salesforce 42:37

6M ago42:37

42:37

Sometimes talking about the Future of Shopping, in capital letters, can be so annoying. Well, thanks for telling me someday we will be flying like the Jetsons, look it up GenZ, but what good does that do me now? That’s why it was so satisfying to talk about the near future of shopping - the cool, impactful experiences that are being created now by …

1
18. Lift As You Climb - A Talk With Ryan Tabrah (Intel Corporation) & Donna Donnelly (NXP Semiconductors) 28:15

7M ago28:15

28:15

Listen and get insights about Lift As You Climb in this talk with Ryan Tabrah (Vice President & General Manager of Xeon and Compute Products at Intel Corporation), and Donna Donnelly (OEM Account Director at NXP Semiconductors). In this episode we talk about Lift As You Climb - a philosophy that emphasizes helping others as you achieve success in y…

1
Become a Beloved Brand, with Andrea Leigh, Founder & CEO, Allume Group 39:39

7M ago39:39

39:39

Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the pod…

1
From Prototype to Amazon Success with Thrival Muscle Recovery – Featuring Cameron Smith 46:55

7M ago46:55

46:55

In this episode of The Amazon Playbook, host and CEO Yonah Nimmer sits down with Cameron Smith, co-founder of Thrival Muscle Recovery, to explore how a college side project turned into a fast-growing wellness brand. Cameron shares the journey from 3D printing prototypes in his garage to scaling sales on Amazon with the help of Amazon Growth Lab. Di…

1
Amazon AI is Changing the Rules of the Search Game On You, with Spencer Millerberg, Founding Partner at DetailPage.com 31:43

7M ago31:43

31:43

A few weeks ago, Spencer Millerberg, Founding Partner at DetailPage.com was on the podcast talking about the latest in SEO trends in digital commerce. But we invited him back for a deeper dive on Amazon AI, as they are the bellwether of where SEO will go in the next few years. The changes are ones no brand should sleep on, and the opportunities to …

1
268: Manufacturing Shutters & Company Culture | 🪟 Rick Skidmore of Timberlane Inc. 1:06:53

7M ago1:06:53

1:06:53

Rick Skidmore is the Founder and CEO at Timberlane, Inc. Having been born an entrepreneur, it should have been clear early on that despite considerable success in the insurance and investment industry, Rick's future was outside the traditional career path. Rick founded his current company, Timberlane Inc., in 1995, based on a passion and a gaping n…

1
Transforming for the Era of Profitability, with Jamie Schwab, Vice President, Global Digital Commerce at Colgate-Palmolive 38:13

7M ago38:13

38:13

The pressure to achieve omnichannel growth profitably is on, and it’s changing the way brands need to operate. Jamie Schwab, now Vice President, Global Digital Commerce at Colgate-Palmolive, has lived through the stages of ecommerce from being the secret side show to its role as a driver of growth at companies like Unilever, Newell, and Dole. Now h…

1
Empathy and Envy Can Drive Your Org to Customer Centricity, with Jennie Alexander, Ecommerce and Digital Consultant 40:59

7M ago40:59

40:59

With 25 years in digital commerce, seasoned by tenures at Estee Lauder and J&J, Jennie Alexander has learned the essential ingredient of commerce - always keeping the customer at the center. Easier said than done, and Jennie is now sharing her data, organizational, and humanistic lessons from her work with others through her work as an ecommerce an…

1
The Ecommerce SEO Game is Shifting Dramatically, with Spencer Millerberg 39:24

8M ago39:24

39:24

Did you know over 70% of traffic to a detail page is organic? Now that you are aware, do you know what you need to do to win your share of that traffic, and hopefully some of someone else’s? The answers to that question have changed right underneath our feet, and winning has become much more of a science than an art than ever before, driven by the …

1
Secrets to Scaling and Selling Your Amazon Business with David Newell from Quiet Light 45:25

8M ago45:25

45:25

In this episode of The Amazon Playbook, host Yonah Nimmer dives deep into the world of online business mergers and acquisitions with David Newell, Senior Advisor at Quiet Light. With over 10 years of experience and having facilitated the sale of more than 130 businesses totaling over $300 million, David shares his invaluable insights on what it tak…

1
The Art and Science of Driving Growth, with AJ Patel, VP of Global Growth at U Beauty 34:28

8M ago34:28

34:28

When money was free, the term “profitable growth” used to be an oxymoron in the world of startup DTC brands. But no longer. Profitably attracting and keeping consumers has become essential for today’s DTC challenger brands. And it turns out that achieving that is a deep mix of analytics, media, and creative skills that are constantly in a mix of te…

1
17. How to Tap into Your Potential - A Talk With Joanna Bloor (The Amplify Lab) 18:16

8M ago18:16

18:16

Listen and get insights about How To Tap into Your Potential in this talk with Joanna Bloor (CEO, Founder - The Amplify Lab). We talk about: Joanna's inspiration for her Book 'Tales of Potential - The Cinderella Story You Haven't Heard'; Exploring the Concept of Now, Near, and Future Thinking; Cinderella's Story - A Tale of Ambition and Power; The …

1
Defensive Selling Strategies at Amazon, with Martin Heubel, founder of Amazon consultancy Consulterce 36:32

8M ago36:32

36:32

It was Jeff Bezos who first said “your margin is my opportunity”, and the Andy Jassy regime continues that strategy as Amazon continuously adjusts vendor terms to maximize profitability and win the price war. Amazon consultancy Consulterce and our friends at Stratably recently teamed up on a survey of brands about their Amazon relationship. Martin …

1
To Operationalize AI, Take the Blue Pill and Enter the MAITRIX, with Chris Perry and Oskar Kaszubski, Co-Founders of firstmovr 42:10

8M ago42:10

42:10

We are definitely in test and learn mode in AI, and many organizations are struggling with how to structure and focus their experiments to move past the hype towards impact. Well, struggle no longer! Or, at least, struggle less, thanks to the learned minds at firstmovr, who have taken the fruits of their AI strategy engagements with their clients a…

1
How Andy Ali Built a $45M Amazon Business Selling Ray-Ban Sunglasses 48:36

8M ago48:36

48:36

In this episode of The Amazon Playbook, host Yonah Nimmer dives deep into the entrepreneurial journey of Andy Ali, CEO of E-Shades, the largest Amazon dealer of Ray-Ban sunglasses. Andy shares how he grew his business from selling travel accessories on eBay to running a $45 million-a-year enterprise focused on exclusive Ray-Ban bundles on Amazon. K…

1
267: Powering Innovation: Jim Kalb's Journey with OptiFuse & the Future of Fuses!⚡ 1:25:19

8M ago1:25:19

1:25:19

Jim Kalb is currently the President of OptiFuse, an innovative high-growth manufacturer of power protection components distributed by high-quality select wholesalers throughout the world. OptiFuse has been listed on the Inc. 5000 for the last 5 years, as well as being named as one of Forbe's magazines "25 Best Small Companies" in 2017. This Episode…

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