Colin Raja is a seasoned Amazon Growth Consultant at The Launch Lab, where he helps brands scale their e-commerce businesses. A product launch expert and entrepreneur, Colin has successfully built multiple seven-figure brands on Amazon. With a background in data analysis and software development, he leverages backend SEO strategies to optimize product rankings and maximize sales. Colin is also the host of The Launch Lab Podcast, where he shares data-driven strategies, revealing his secrets to explosive product growth.

Many Amazon sellers struggle to generate long-term growth and profitable rankings despite investing heavily in PPC and launch campaigns. Sales may spike temporarily, only to crash due to backend listing issues, poor keyword strategy, or misaligned categories. How can you ensure a stable, scalable product launch that builds momentum rather than burns through budgets?

Colin Raja, an Amazon growth strategist and data-driven e-commerce expert, shares his insights on how to structure winning launches using backend optimization, keyword intent, and conversion-driven metrics. Colin recommends focusing on backend attributes like browse nodes, product types, and geo-data to prevent keyword de-indexing and sales drops. He also explains how a phased approach to launches, with deep tracking of over 350 data points, helps identify quick wins and failures early. Colin emphasizes that success lies in launching keywords — not just products — and using both Amazon and external traffic sources like TikTok when appropriate.

In this episode of the Launch Lab podcast, Chad Franzen of Rise25 interviews Colin Raja, Amazon Growth Consultant at The Launch Lab, about building scalable and sustainable Amazon brands through data and backend alignment. Colin discusses how to identify high-intent keywords, when to use external traffic sources like TikTok, and why most PPC-only launches fall flat. He also demystifies product testing phases, Amazon algorithm changes, and how to recover from a sales drop.