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The Platform Playbook: Secrets to Agility, Ecosystems, and Growth
Manage episode 507016567 series 3611787
What does it take to build a platform that scales, delights customers, and powers entire ecosystems?
In this episode of the Intentional Product Manager Podcast, Shobhit sits down with Dilip Poluru, a seasoned platform product leader with experience at Informatica and ActiveCampaign, to unpack the strategies behind successful platform management.
Dilip shares actionable insights on:
- Turning deep customer insights into platform strategy
- Designing for extensibility and co-innovation
- Crafting billing models (like consumption-based and freemium) that fuel growth
- Balancing agility vs. stability in complex ecosystems
- Building impactful first-party apps that attract and empower partners
Along the way, Dilip reflects on his own career journey and offers personal growth lessons for aspiring and experienced product managers alike.
Timestamps
00:00 – Introduction
00:29 – Meet Dru: From ActiveCampaign to Informatica
00:46 – What Defines a Platform?
01:21 – Lessons Learned at ActiveCampaign
01:47 – Insights from Building at Informatica
02:14 – Crafting a Platform Playbook
05:52 – Customer Success Stories
06:25 – Metrics & Monitoring Platforms
07:11 – Co-Innovation and Extensibility
09:48 – Balancing Stability with Agility
12:40 – API Management & Policy Design
15:34 – Billing Models: Consumption & Freemium
18:23 – The First “Aha” Moment with Free Offerings
27:30 – Career Growth Lessons for PMs
28:28 – Lightning Round + Closing
Connect with Shobhit at https://www.linkedin.com/in/shobhitchugh/
Connect with Dilip at https://www.linkedin.com/in/dilippoluru/
www.intentionalproductmanager.com
Chapters
1. Introduction (00:00:00)
2. Meet Dilip: From ActiveCampaign to Informatica (00:00:29)
3. What Defines a Platform? (00:00:46)
4. Lessons Learned at ActiveCampaign (00:01:21)
5. Insights from Building at Informatica (00:01:47)
6. Crafting a Platform Playbook (00:02:14)
7. Customer Success Stories (00:05:52)
8. Metrics & Monitoring Platforms (00:06:25)
9. Co-Innovation and Extensibility (00:07:11)
10. Balancing Stability with Agility (00:09:48)
11. API Management & Policy Design (00:12:40)
12. Billing Models: Consumption & Freemium (00:15:34)
13. The First “Aha” Moment with Free Offerings (00:18:23)
14. Career Growth Lessons for PMs (00:27:30)
15. Lightning Round + Closing (00:28:28)
39 episodes
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