Leo Sgovio is a digital marketing innovator and serial entrepreneur with over 16 years of experience in e-commerce and SEO. He is the Founder of Spliced, a platform that helps Amazon sellers scale through affiliate and influencer marketing across multiple channels. Before founding Spliced, Leo launched Convomat, an automation tool for Amazon promotions, and served as Head of Innovation at Viral Launch. Known for his deep expertise in Amazon's A9 algorithm and ranking strategies, Leo is a sought-after speaker at global e-commerce conferences.

Cracking the Amazon marketplace can feel like a moving target — what worked yesterday might tank your ranking today. With evolving algorithms, rising competition, and the integration of AI tools, many sellers struggle to launch effectively, scale profitably, or even stay visible. So, how can today’s brands build long-term momentum while keeping up with constant change?

Leo Sgovio, an Amazon SEO expert and founder of Spliced, shares a data-driven and future-forward approach to solving these challenges. Leo emphasizes the importance of external traffic, particularly through TikTok and Google Ads, and how semantic SEO and sales velocity at the keyword level are now essential for ranking success. He outlines the transition from basic keyword tactics to holistic semantic strategies and AI-enhanced listing optimization, offering practical tips like leveraging affiliate marketing for product launches and monitoring engagement signals over time to maintain growth.

In this episode of The Launch Lab, Colin Raja interviews Leo Sgovio, Founder of Spliced, about staying competitive in the ever-changing Amazon landscape. Leo discusses ranking strategies in the age of AI, the importance of early sales momentum, and the power of TikTok-fueled virality. He also dives into semantic SEO, the role of tools like Rufus and Cosmo, and how affiliate networks can supercharge product launches.