Welcome to the "Scale of One to Tech" podcast, for Digital & Growth Marketeers within the technology scale up space. I'm Alex Marriner, Founder & Recruitment Director at Acquire Digital Talent. I've been recruiting within the digital marketing space for over a decade. I've worked with some fascinating brands such as Starling Bank, Popsa, Tails.com and lots more, helping Digital Marketeers accelerate their careers within high-growth, tech-driven companies across London and Europe.I hear so ma ...
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How Urban Jungle & Marshmallow Cut Through an ‘Un-sexy’ Insurance Industry with Marketing Director, Laura Woodhead and VP of Marketing, Sam Knott #S2E5
49:52
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49:52Very few of us wake up excited to buy insurance, so how do you cut through in a market awash with apathy? It’s that unique challenge that’s so rewarding to Laura Woodhead and Sam Knott. As Urban Jungle’s Marketing Director & Marshmallow’s VP of Marketing respectively, we hear from Laura & Sam how they found vision and purpose in InsureTech and thei…
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Marketing Strategies to Beat the Recession with CMO’s at Hyperjar, Tymit and CIRCA5000, Amabel Polglase, Alessandro Onano and Abba Newbery #S2E4
44:26
44:26
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44:26The new year demands a new approach to marketing in 2023, and one of the most hotly contested industries right now is FinTech, particularly in the B2C space. Among the CMOs bringing their exciting services to life are Amabel Polglase (HyperJar, formerly at Facebook), Alessandro Onano (Tymit, formerly at Moneyfarm) and Abba Newbery (CIRCA5000, forme…
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Standing Out in the World’s Most Important Industry with Flo Health CMO, Nick Lisher & PillSorted’s VP of Marketing, Chris Rushe #S2E3
48:41
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48:41Everyone has experiences with health, therefore successfully navigating the sector opens up a huge potential for businesses utilising the latest in Health Tech. Flo Health have grown from a period tracker to becoming an essential female health partner, and PillSorted are driving digital accessibility to pharmacy services, both driven by exciting ad…
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Tutorful’s Former-CMO & Multiverse’s VP, Marketing on Cutting Through in EdTech & Maximising LTV: James Hamlin & Rachael Beckett #S2E2
36:07
36:07
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36:07Covid exposed every child to a new, technologically fueled world of learning by necessity. With so many players in EdTech, how can you cut through to more customers, and keep them for longer? We’re joined this month on the podcast by VP, Marketing at Multiverse Rachael Beckett, and returning guest James Hamlin, once CMO at Tutorful and now Fraction…
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HelloFresh, Bella & Duke and Finisterre's CMOs on Staying Competitive in the D2C Market: Luis Lacerda, Tushar Kaul and Franky Athill #S2E1
53:24
53:24
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53:24Welcome back to the Scale of One to Tech podcast, returning for a stellar series 2! Kicking things off strong with a focus on the D2C world, we’re joined by three fantastic CMOs - HelloFresh’s Luis Lacerda, Finisterre’s Franky Athill and Bella & Duke’s Tushar Kaul. In this premiere of the new series, find out what distinguishes communities from an …
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Mindful Chef: Breaking Tradition at the UK’s #1 Rated Recipe Box with Co-Founder & CMO, Giles Humphries #21
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53:54Mindful Chef is a healthy food subscription revered as the UK’s top healthy recipe box, an accolade achieved through fostering innovation rather than obeying tradition… Bringing his marketing experience from Betfair and M&C Saatchi, Co-Founder & CMO at Mindful Chef Giles Humphries joins us for a dive into adapting channel mixes to reach new audienc…
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Harnessing Network Effect & Product-Led Innovation with Nude CMO Yoann Pavy #20
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44:40
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44:40You’d be lucky to acquire the experience of joining one unicorn in your marketing career, but between Deliveroo and Depop, Yoann Pavy has the lessons from two of the largest. Now taking his expertise to an innovative FinTech startup in the form of Nude, Yoann joins Alex on the Scale of One to Tech podcast to demystify network effects, and the overu…
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Product-Focused Marketing Magic & Crowdfunding Culture with Co-Founder & CMO of Chip, Alex Latham #19
42:12
42:12
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42:12Being a successful CMO takes a determined individual with a great skill set, but there’s much more to learn from those who do so alongside being a Co-Founder… The resilience that Alex Latham has shown is exhibited marvellously in Chip, one of the UK’s fastest growing FinTech startups with a huge customer base of over 200,000 users. In this month’s …
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Growing Spotify's Global Subscribers with Nikki Lambert, now CMO at Popsa #18
59:43
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59:43Today Spotify has over 180 million premium subscribers, but at the start of Nikki Lambert’s tenure, that number was just 200k. Having been involved in its meteoric expansion into dozens of new territories, it’s clear that Nikki’s marketing focus promises a bright future for Popsa, where she’s now CMO. Nikki joins Alex Marriner on this episode of Sc…
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Playing the Long Game & Keys to Cutting-Through with Founder of eOpinion, Chris Hutchings #17
48:46
48:46
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48:46Any entrepreneur needs to be somewhat adept in marketing and, having been CMO at Quidco, Chris Hutchings is taking these learnings forward into his latest venture - eOpinion. Across the numerous, varied experiences Chris has been through en route to becoming a Founder, he’s learned the keys to cutting through to the forefront of the survey space. I…
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Breaking Barriers & Transcending Industries with CMO at Superscript, Mai Fenton #16
37:09
37:09
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37:09As an Asian woman, Mai Fenton has leapt over her fair share of hurdles through her rich and varied career, and as Superscript’s CMO she’s illustrating the opportunities available for multi-skilled female marketers like herself. Mai’s 20-year career includes stints with Unidays, TKMaxx & Pentland Brands; she’s taken the industry-specific skills from…
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Tutorful CMO, James Hamlin; Disrupting Sectors Through Technology #15
43:23
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43:23Considering the number of current channels and platforms that didn't even exist at the start of James Hamlin’s marketing career, it’s evident that the emergence of new technologies is presenting opportunities to disrupt sectors. James, now CMO at online EdTech marketplace Tutorful, joins Alex on the Scale of One to Tech podcast to discuss how the n…
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Leadership in the Hybrid Workplace with Trinny London’s CMO, Shira Feuer #14
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40:28
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40:28Leadership is not the same as it was 12 months ago, regardless of industry - with the past year’s events CMOs have been forced to adapt to keep their teams collaborating effectively and their messages cutting through. As CMO in a thriving D2C powerhouse, Trinny London’s CMO, Shira Feuer, is taking the pandemic in her stride, employing the incredibl…
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Perfecting Your Channel Mix & Curating Culture with CMO at Molo Finance, Dennis Volkmann #13
47:09
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47:09Breadth of experience is a formidable tool in any CMO’s arsenal. Between startups, scaleups, international roles and varying industries, it’s safe to say that Molo Finance’s Dennis Volkmann fits the bill perfectly. Dennis has held management positions and CMO roles for an impressive period of his career spanning renowned brands like Depop, Airbnb a…
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Killer Interview Questions, Leadership Lessons & Females in FinTech with SO-SURE’s CMO, Nicola Vidal #12
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46:32Welcome back to the CMO series of the Scale of One to Tech podcast! We’ve been lucky enough to speak to some incredible CMOs with an array of experiences under their belt, and today’s guest is no different. Formerly at ClearScore, Wonga, uSwitch, and most recently SO-SURE, Nicola Vidal has enjoyed a prosperous career in marketing spanning over 20 y…
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Combining Google-Style Recruitment & Netflix’s Storytelling with Appear Here’s CMO, Gaston Tourn #11
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49:38
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49:38Welcome back to the next episode in our CMO series of Scale of One to Tech, and we’re continuing with a guest whose incredible career path has seen him in top marketing positions at Google, Badoo, Emma, and now Appear Here, one of Wired Magazine’s 100 Hottest Startups. With international marketing experience, two Master's degrees and 8 languages un…
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Building a Booming, Sustainable D2C Brand with Wild Cosmetics Co-Founder, Charlie Bowes-Lyon #10
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43:31As the need for sustainable hygiene products grows ever-stronger, the space in the market for an environmentally friendly, convenient way to rid the bathroom of plastic waste has opened up for the incredible Wild Cosmetics. With a focus on innovating beyond their initial, highly successful natural deodorant, the Co-Founder and CMO behind their mark…
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Hiring five star growth marketers for effective scaling with Growth Marketing Advisor and Founder at Kurve, Oren Greenberg #9
50:35
50:35
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50:35With an almost immeasurable series of variables that come with setting up a growth framework, there are numerous, invaluable lessons to learn from the experience that Oren Greenberg has amassed, nurturing massive growth in startups and corporates alike. From the considerations of building in-house functions vs enlisting the specialisms of an agency…
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7 Steps to Scale with Founder of The Part-Time CMO, Lucy Woolfenden #8
33:57
33:57
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33:57Whether you’re bootstrapping or boosted by seed funding, crafting a marketing strategy to scale up requires patience to reap the rewards. As it turns out, Lucy Woolfenden - a growth marketer with incredible credentials including Yolt and Skype - has refined the concept into a growth formula of her own: her 7 Steps to Scale. Now the Founder of The P…
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TransferGo’s leadership strategies for maximising growth with Gareth Knight #7
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42:09
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42:09We’ve all been through our personal hell recently. So how do you adapt your leadership style to make the most of your team when they’re battling the stresses of home life? In Gareth Knight’s view, a small show of vulnerability and a healthy dose of empathy go a long way to earning your team’s respect. Having held numerous senior and CMO roles at Tr…
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Revolutionising Deliveroo’s paid search with Co-Founder and MD of WeDiscover, Byron Tassoni-Resch #6
42:16
42:16
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42:16The power of data science can convert your paid search strategy from a simple channel to a competitive advantage. You need look no further than Byron Tassoni-Resch’s effect on Deliveroo, whose ‘virtual neighbourhoods’ grew their paid search by a staggering 166%. Driven by the motivation to solve interesting problems, Byron has founded his own paid …
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Championing working culture for successful international marketing campaigns with Founder & Owner of Fatum Expediendi LLC, Janina Siede #5
37:44
37:44
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37:44When it comes to marketing campaigns on an international scale, a measured approach to cultural differences is key, a fact not lost on Janina Siede, a Senior Performance Marketing Leader with a palette of experiences from both sides of the pond we call the Atlantic Ocean. As Founder & Owner of Fatum Expediendi LLC, Janina understands the various nu…
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Using mindset innovation to become a multi-talented T-shaped marketer with on-demand Chief Marketing Officer Mehul Garg #4
39:16
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39:16This year’s demand for creative solutions to new problems has facilitated the meteoric rise of the T-shaped marketer - someone with a breadth of knowledge that allows them to apply their expertise to a range of opportunities. In this next episode of the Scale of One to Tech podcast, Marketing Executive Mehul Garg details his “3 lives” in marketing …
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A masterclass in SEO and engagement with Digital Marketing Specialist & Founder of Alfred & William, Rob Young #3
32:41
32:41
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32:41SEO is a tool that can reap rewards in tumultuous times - only if you’ve optimised it months (or even years) before you need it! The companies who have mastered SEO for the long run have been able to adapt to the current shift towards eCommerce, an observation that Digital Marketing Specialist Rob Young has seen with many of his clients. Rob heads …
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Secret Escapes’ formula for hiring best-in-class performance marketers with Head of Performance & Revenue, Rumyana Miteva #2
20:48
20:48
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20:48Would you take the best digital marketeer in the world if they were a poor cultural fit for your business? Striking a balance between skills and shared values is key as you expand your workforce - something that Secret Escapes’ Head of Performance and Revenue, Rumyana Miteva knows all too well. Rumyana joins Alex Marriner in episode 2 of the Scale …
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Becoming a market leader through bold, brave risk-taking with Head of Growth at “Feast It”, Curran Dye #1
36:31
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36:31There’s no doubting that the events sector has been hit hard in 2020. But it’s also inspiring to hear the stories of those that embraced uncertainty, pivoted quickly and adapted to new technologies to fight for survival. Someone leading this change is Curran Dye, the Head of Growth at “Feast It”, the UK’s leading event planning platform, currently …
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Welcome to the "Scale of One to Tech" podcast by Acquire Digital Talent
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2:52Hello and thank you for joining me on the Scale of One to Tech. This is a monthly podcast for Senior Marketing Leaders and Executives from within the tech startup and scale up space. The Scale of One to Tech podcast is now 18 episodes deep and so far, I've had the privilege of interviewing leading Senior Marketing Executives from companies such as …
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