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Building a Booming, Sustainable D2C Brand with Wild Cosmetics Co-Founder, Charlie Bowes-Lyon #10

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Manage episode 294585399 series 2819038
Content provided by Alex Marriner - Acquire Digital Talent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Marriner - Acquire Digital Talent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As the need for sustainable hygiene products grows ever-stronger, the space in the market for an environmentally friendly, convenient way to rid the bathroom of plastic waste has opened up for the incredible Wild Cosmetics.

With a focus on innovating beyond their initial, highly successful natural deodorant, the Co-Founder and CMO behind their marketing strategy - Charlie Bowers-Lyon - joins Alex on this episode of Scale of One to Tech to detail the story of their turbulent two year journey as a D2C brand.

We hear how Wild Cosmetics has diversified their channel mix to avoid any massive impacts to their strategy, what they look for when hiring new team members, and constructing their marketing campaigns without coming across as ‘preachy’.

This episode covers

  • Wild Cosmetics’ USPs in a growing, environmentally conscious market
  • The massive range of channels that help Wild to grow
  • Marketeers maintaining their edge by staying hands on with new technologies
  • Hiring with skills, experience, attitude and diversity in mind
  • Tips for starting a D2C business
  • Whether to prioritise a great product or a great brand

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: [email protected]

  continue reading

27 episodes

Artwork
iconShare
 
Manage episode 294585399 series 2819038
Content provided by Alex Marriner - Acquire Digital Talent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Marriner - Acquire Digital Talent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As the need for sustainable hygiene products grows ever-stronger, the space in the market for an environmentally friendly, convenient way to rid the bathroom of plastic waste has opened up for the incredible Wild Cosmetics.

With a focus on innovating beyond their initial, highly successful natural deodorant, the Co-Founder and CMO behind their marketing strategy - Charlie Bowers-Lyon - joins Alex on this episode of Scale of One to Tech to detail the story of their turbulent two year journey as a D2C brand.

We hear how Wild Cosmetics has diversified their channel mix to avoid any massive impacts to their strategy, what they look for when hiring new team members, and constructing their marketing campaigns without coming across as ‘preachy’.

This episode covers

  • Wild Cosmetics’ USPs in a growing, environmentally conscious market
  • The massive range of channels that help Wild to grow
  • Marketeers maintaining their edge by staying hands on with new technologies
  • Hiring with skills, experience, attitude and diversity in mind
  • Tips for starting a D2C business
  • Whether to prioritise a great product or a great brand

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: [email protected]

  continue reading

27 episodes

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