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A masterclass in SEO and engagement with Digital Marketing Specialist & Founder of Alfred & William, Rob Young #3

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Manage episode 278043325 series 2819038
Content provided by Alex Marriner - Acquire Digital Talent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Marriner - Acquire Digital Talent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

SEO is a tool that can reap rewards in tumultuous times - only if you’ve optimised it months (or even years) before you need it! The companies who have mastered SEO for the long run have been able to adapt to the current shift towards eCommerce, an observation that Digital Marketing Specialist Rob Young has seen with many of his clients.

Rob heads up Alfred & William, a digital marketing consultancy who work with clients such as Moo, Timeout and Bookatable. He joins Alex Marriner for episode 3 of the “Scale of One to Tech” podcast, where we hear their thoughts on how faltering footfall has affected businesses’ spend on digital marketing, people’s ever-evolving app usage habits, and the tech that Rob’s clients are using to propel their digital growth.

This episode covers

  • Impact of Covid on D2C and eComms
  • What successful businesses are doing differently
  • Importance of customer focus
  • Evolving app engagement
  • The tech clients are using to propel growth
  • Resurgence of direct mail and subscriptions

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: [email protected]

  continue reading

27 episodes

Artwork
iconShare
 
Manage episode 278043325 series 2819038
Content provided by Alex Marriner - Acquire Digital Talent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Marriner - Acquire Digital Talent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

SEO is a tool that can reap rewards in tumultuous times - only if you’ve optimised it months (or even years) before you need it! The companies who have mastered SEO for the long run have been able to adapt to the current shift towards eCommerce, an observation that Digital Marketing Specialist Rob Young has seen with many of his clients.

Rob heads up Alfred & William, a digital marketing consultancy who work with clients such as Moo, Timeout and Bookatable. He joins Alex Marriner for episode 3 of the “Scale of One to Tech” podcast, where we hear their thoughts on how faltering footfall has affected businesses’ spend on digital marketing, people’s ever-evolving app usage habits, and the tech that Rob’s clients are using to propel their digital growth.

This episode covers

  • Impact of Covid on D2C and eComms
  • What successful businesses are doing differently
  • Importance of customer focus
  • Evolving app engagement
  • The tech clients are using to propel growth
  • Resurgence of direct mail and subscriptions

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: [email protected]

  continue reading

27 episodes

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