Breaking Barriers & Transcending Industries with CMO at Superscript, Mai Fenton #16

Scale of One to Tech

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3+ y ago 37:09

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As an Asian woman, Mai Fenton has leapt over her fair share of hurdles through her rich and varied career, and as Superscript’s CMO she’s illustrating the opportunities available for multi-skilled female marketers like herself.

Mai’s 20-year career includes stints with Unidays, TKMaxx & Pentland Brands; she’s taken the industry-specific skills from wildly different sectors and channelled them into her role at this rapidly growing startup.

On this month’s episode of Scale of One to Tech, we learn how Mai has developed her conversational interview style, the emphasis she puts on collaborative, T-shaped marketeers, and the inspiring self-confidence that will see more women finding success in CMO roles.

This episode covers:

Superscript’s unique take on flexibly de-bundling insurance
The transferrable skills permeating Mai’s extensive and diverse history in marketing
The barriers that Mai has broken as a successful, Asian, female CMO
How creating T-shaped marketing team encourages better collaboration
Tips for finding success with a more conversational interview style

This episode of Scale of One to Tech is sponsored by eOpinion, who are on a mission to change the face of the survey industry by captivating and entertaining your users and customers. They use 30 seconds speedy polls to create interesting stories, actionable insights and increase engagement. Get a half price Speedy Poll at https://eopinion.org/alex/.
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