Revolutionising Deliveroo’s paid search with Co-Founder and MD of WeDiscover, Byron Tassoni-Resch #6

Scale of One to Tech

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4y ago 42:16

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The power of data science can convert your paid search strategy from a simple channel to a competitive advantage. You need look no further than Byron Tassoni-Resch’s effect on Deliveroo, whose ‘virtual neighbourhoods’ grew their paid search by a staggering 166%.

Driven by the motivation to solve interesting problems, Byron has founded his own paid search agency, WeDiscover. Forming in March 2020, arguably the most challenging time to do so, Byron shares some of the most challenging aspects of remotely selecting and onboarding talent. He also evaluates some of the better attribution models and paid search tools and strategies for startups and corporates alike, and explains the importance of tailored approaches to structuring a paid search campaign.

This episode covers

How Deliveroo boosted their paid search by 166%
Integrating automated campaigns and geotargeting
The growing impact of automation
Data science as a foundation for paid search strategies
Tailoring attribution models
Remote hiring and onboarding
Making paid search a competitive advantage

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