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HelloFresh, Bella & Duke and Finisterre's CMOs on Staying Competitive in the D2C Market: Luis Lacerda, Tushar Kaul and Franky Athill #S2E1

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Manage episode 343178229 series 2819038
Content provided by Alex Marriner - Acquire Digital Talent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Marriner - Acquire Digital Talent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome back to the Scale of One to Tech podcast, returning for a stellar series 2!

Kicking things off strong with a focus on the D2C world, we’re joined by three fantastic CMOs - HelloFresh’s Luis Lacerda, Finisterre’s Franky Athill and Bella & Duke’s Tushar Kaul.

In this premiere of the new series, find out what distinguishes communities from an audience, why attribution should be your #1 priority, the secrets to efficient performance marketing in the face of waning consumer confidence, and much more…

This episode covers

  • Staying competitive through economic turbulence and downturns in consumer confidence
  • Why community building is vital, and distinctions between community and audience
  • Paying attention to US markets as a testbed
  • Increasing efficiency and effectiveness of performance marketing
  • Importance of a strong attribution model

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: [email protected]

  continue reading

27 episodes

Artwork
iconShare
 
Manage episode 343178229 series 2819038
Content provided by Alex Marriner - Acquire Digital Talent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Marriner - Acquire Digital Talent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome back to the Scale of One to Tech podcast, returning for a stellar series 2!

Kicking things off strong with a focus on the D2C world, we’re joined by three fantastic CMOs - HelloFresh’s Luis Lacerda, Finisterre’s Franky Athill and Bella & Duke’s Tushar Kaul.

In this premiere of the new series, find out what distinguishes communities from an audience, why attribution should be your #1 priority, the secrets to efficient performance marketing in the face of waning consumer confidence, and much more…

This episode covers

  • Staying competitive through economic turbulence and downturns in consumer confidence
  • Why community building is vital, and distinctions between community and audience
  • Paying attention to US markets as a testbed
  • Increasing efficiency and effectiveness of performance marketing
  • Importance of a strong attribution model

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: [email protected]

  continue reading

27 episodes

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