Best Unbounce Podcasts (2025)

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Three brands, three GTM motions, one playbook: Inside Unbounce's multi-brand paid media strategy -- with Unbounce's Alexa Tsongranis 18:06

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19d ago18:06

18:06

Running a paid media strategy for one brand is tough. Running it for three—with entirely different go-to-market motions—is a whole new level of complexity. In this special internal spotlight episode of Closing Time, Val Riley sits down with Unbounce's Senior Manager of Digital Marketing, Alexa Tsongranis, to unpack how her team of one built a unifi…

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Sales and marketing misalignment: How RevOps and culture can help fix it -- part 2 with Jeff Davis 11:27

10d ago11:27

11:27

Sales and marketing misalignment is one of the biggest (and most expensive) problems facing modern go-to-market teams. It slows down deals, creates internal friction, and leads to inevitable revenue loss. In this episode of Closing Time, we are joined for a second time by the author of Create Togetherness, Jeff Davis, so he can finish sharing the f…

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The 4 levers of B2B sales negotiation that protect margin and build trust -- with Todd Caponi 22:48

24d ago22:48

22:48

B2B sales negotiation doesn't have to feel like a high-pressure personality shift the moment a customer says "yes." Too often, sellers tense up, change their tone, and fall back into outdated tactics—but today's guest on Closing Time says there's a better way. In his new book Four Levers Negotiating, sales leader and speaker Todd Caponi shares his …

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How to launch a high-impact B2B field marketing strategy without blowing your 2026 budget -- with Jonathan Kazarian 18:05

1M ago18:05

18:05

Events are back and bigger than ever. Whether you're new to events or scaling an existing program, this episode is packed with tips to launch or improve your field marketing strategy in 2026. Accelevents CEO Jon Kazarian joins Closing Time to share a practical, modern take on B2B event marketing, including why micro-events and intimate dinners are …

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The ecommerce holiday marketing strategy to drive more sales in Q4 -- with Webistry's Jonathan Naccache 21:04

2M ago21:04

21:04

A strong holiday marketing strategy can make or break your Q4. November and December drive over $1 trillion in ecommerce spending, with conversions spiking up to six times higher during the Cyber Five. But with ad costs rising and competition at an all-time high, marketers need to move fast and optimize smarter. In this episode of Closing Time, Val…

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Special Announcement 💚 21:28

2M ago21:28

21:28

Hi! It's been a while. Tune in to hear an important update about the future of Healthy Competition :-)

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CRM implementation best practices that drive sales efficiency and maximize ROI -- with CRM consultant Vanessa Hunt 22:56

2M ago22:56

22:56

Getting CRM implementation right is one of the biggest levers for improving sales performance and efficiency. Yet many teams struggle to select the right system and see a fast return on investment. In this episode of Closing Time, CRM consultant Vanessa Hunt shares proven CRM implementation best practices that help companies boost ROI, improve CRM …

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Sales and marketing alignment: What it really takes to operationalize it -- part 1 with Jeff Davis 20:07

2M ago20:07

20:07

Sales and marketing alignment is one of the most persistent challenges for go-to-market leaders. While most teams say they're aligned, the reality often looks different—with missed opportunities, broken handoffs, and a lack of shared accountability. In this episode of Closing Time, Val sits down with Jeff Davis, author of Create Togetherness, to un…

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How to boost Google ads ROI with landing page message match -- with Barry Buckman 19:27

2M ago19:27

19:27

You've built a great ad campaign—but if your landing page doesn't match your ad message, you're losing conversions before they even start. In this episode of Closing Time, Barry Buckman joins us to explore how landing page message match—the alignment between your ad copy and landing page content—can dramatically boost conversion rates. A long-time …

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Lead handoff mistakes that are leaking revenue (and how to plug them) -- with Adam Lundquist 15:40

2M ago15:40

15:40

You've done a great job getting landing page visitors to convert—but what happens after the form fill? The lead hand-off between marketing and sales is often where revenue leaks begin. In this episode of Closing Time, Val Riley sits down with Adam Lundquist, founder of Nerds Do It Better, to share practical strategies for improving your post-conver…

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Still selling to everyone? Why firmographic sprints in sales help build momentum & confidence -- with Todd Caponi 17:39

3M ago17:39

17:39

Trying to be everything to everyone rarely works in B2B sales. Many teams start with a horizontal sales strategy—going after anyone who could use the product, across any industry. And that can work… until it doesn't. When reps start losing momentum, getting buried in research, or struggling to differentiate, it's often because they're spread too th…

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From SEO to GEO: How marketers can optimize for AI search -- with Anthony Chiaravallo 14:37

3M ago14:37

14:37

Are you ready for the next generation of search? AI search is coming…now. About 2.5% of searches are currently run on sites like ChatGPT, but the experts say that number will grow exponentially—and fast. Marketers need to know what GEO is and how to optimize for AI search to stay ahead. This week on Closing Time, we welcome Anthony Chiaravallo, CEO…

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How Viva consulting firm increased conversion rates by 7.5% with Unbounce -- with Viva consulting firm 14:08

3M ago14:08

14:08

What happens when a fast-growing consulting firm removes the bottlenecks in their marketing workflow? For Viva Executive Assistants, the results were dramatic: a 6x increase in landing page output and a 7.5% increase in conversion rates. In this customer edition of Closing Time, host Melinda Prescher, Senior Director of Product and Customer Marketi…

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The sales mindset shift: Coaching your team from the WAR room to the WIN room -- with Jaime Diglio 18:06

3M ago18:06

18:06

Can a sales mindset shift unlock better performance? According to today's guest on Closing Time, the answer is a resounding yes. Join Jaime Diglio, Founder of The WIN Room, as she breaks down how sales leaders can move their teams from the WAR Room (working against revenue) to the WIN Room ("What I Need" to succeed). Jaime has taken the TEDx stage,…

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The rise of fractional go-to-market leadership (and how to become one) -- with Sangram Vajre 22:24

4M ago22:24

22:24

Ready to make the leap from W-2 to 1099? As the global macroeconomic environment continues to shift, gig work is becoming more and more common. And if you've got experience, you're in a good place because fractional executives are in demand. On this episode of Closing Time, join Sangram Vajre from GTM Partners as he walks through how his consultanc…

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7 types of marketing attribution explained (and how to choose the right one) -- with LeadsRx's Larry Todd 17:17

4M ago17:17

17:17

Most marketers understand the basics of attribution. First touch. Last touch. Maybe even multi-touch. But here's the thing: there are seven different attribution models—and each one tells a slightly different story about what's driving your conversions. Larry Todd, who leads the team at LeadsRx by Unbounce, has spent years helping marketers figure …

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Hiring B2B sales reps? 6 traits to look for and the interview questions to ask -- with Kevin Gaither 17:49

4M ago17:49

17:49

All sales leaders want to make good sales hires. But what defines "good?" In this week's episode of Closing Time, Kevin Gaither, CEO of InsideSalesExpert.com, reflects on a tough moment in his career—laying off more than 50 sales reps—and how it shaped his approach to hiring B2B sales reps. He's identified 6 essential traits that predict long-term …

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Creating a culture of outbound sales within your team -- with Marcus Chan 21:06

4M ago21:06

21:06

Inbound and referral leads can fuel growth in B2B—but when your team masters outbound sales, results can skyrocket. But is outbound still possible in a post-pandemic world? This week on Closing Time, Marcus Chan says absolutely. As a sales coach who's led teams of 100+ and generated $70M in weekly pipeline, Marcus knows what it takes. We'll dig int…

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Is sales leadership at a bootstrapped company the right move for you? -- with Louie Bernstein 18:25

5M ago18:25

18:25

Working in sales leadership at a bootstrapped company is much different than a PE or venture-backed company. Bootstrapped means "unfunded"—built using the founder's own resources and revenue from the business, not outside capital. This week on Closing Time, Louie Bernstein shares the real pros and cons of leading sales in this environment—from the …

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How to Stop Guessing and Start Testing with Casey Hill, DoWhatWorks 29:56

5M ago29:56

29:56

“Most marketers are copying what their competitors are doing without realizing they might be copying the losing version,” says Casey Hill, CMO at DoWhatWorks. In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes back Casey Hill to explore why marketers need to question the default choices they make and how actual A/B test data is…

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Why Connection Beats Conversion in Modern Marketing with Val Riley, Unbounce, Insightly, LeadsRX 22:44

5M ago22:44

22:44

“The best thing we can do as sellers is match the urgency of the person who is reaching out to us.” says Val Riley, VP of Marketing at Unbounce, Insightly, and LeadsRX. In this episode of The Content Cocktail Hour, host Jonathan Gandolf chats with Val about the shift from conversion to connection, both in your tech stack and your go-to-market strat…

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The global watercooler for B2B: How to leverage LinkedIn influencer marketing to drive revenue -- with Aneesh Lal 20:33

5M ago20:33

20:33

When you think of influencers on social media, Instagram and TikTok likely come to mind. But big growth is happening with influencer marketing on LinkedIn—the new 'global watercooler' for B2B brands. In fact, influencer marketing is now considered 'essential spend,' showing exponential growth as more B2B companies embrace it. In this episode of Clo…

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Rethinking Customer Education in the Age of AI with Cruz Daddario and Victoria Meyer, Customer Education Managers, Seamless.AI 25:02

5M ago25:02

25:02

“Buyers want fast answers and ROI, not a song and dance. But once they’re in, education builds the relationship,” says Cruz Daddario, Customer Education Manager at Seamless.AI. In this episode of The Content Cocktail Hour, Jonathan Gandolf chats with Cruz Daddario and fellow Customer Education Manager Victoria Meyer about how customer education can…

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Balancing Innovation and Fundamentals in Marketing with Elizabeth Irvine, Siteimprove 17:51

5M ago17:51

17:51

“Rather than trying to hack your way into winning, focus on your customer and provide the best possible content, experience, answers, and trust,” says Elizabeth Irvine, Senior Director of Growth Marketing at Siteimprove. In this episode of The Content Cocktail Hour, Jonathan Gandolf is joined by Elizabeth Irvine as they discuss the fine balance bet…

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LinkedIn video strategy for GTM leaders & executives who want to stand out -- with Devin Reed 22:04

5M ago22:04

22:04

LinkedIn video is an untapped goldmine for executives and go-to-market leaders looking to build trust, amplify brand reach, and engage customers, teams, and prospects. While text and photos have their place, video is where true thought leadership and authenticity shine. In this episode of Closing Time, Val Riley welcomes Devin Reed, CEO of The Reed…

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5 ways B2B marketers can justify brand spend to their CFO -- with Patrick Cumming 17:57

5M ago17:57

17:57

Do you speak CFO? It's a skill every marketer needs to master—fast. There's often a gap between marketers who want to invest in brand (because they know it works) and CFOs who need to see clear metrics tied to that spend. Drawing that line isn't always easy, but this week's guest on Closing Time is here to help. Patrick Cumming of KlientBoost share…

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The Future of Agency Marketing in an AI World with Clay Ostrom, Founder and Brand Strategist, Map & Fire 27:58

5M ago27:58

27:58

“AI is reshaping the way agencies operate, but human creativity and strategic thinking will always be essential to differentiate and add true value,” says Clay Ostrom, Founder and Brand Strategist of Map & Fire and SmokeLadder. In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Clay to discuss how the evolving landscape o…

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5 ways AI helps B2B salespeople waste less time (and close more deals) -- with Jeeva.ai's Gaurav Bhattacharya 24:04

6M ago24:04

24:04

Did you know that up to 72% of a salesperson's time is spent on admin tasks instead of selling? You've heard a lot of ideas about how AI will disrupt the sales profession—but what about the real, practical ways it can actually help your team sell more? In this episode of Closing Time, Val sits down with Gaurav Bhattacharya, CEO of Jeeva.ai, to brea…

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Why Content Needs to Be Human Verified in the Age of AI with Amy Cook, Co-Founder and CMO of Fullcast 25:21

6M ago25:21

25:21

“If you think AI is just for automating content, you're missing the point,” says Dr. Amy Cook, Co-Founder and Chief Marketing Officer at Fullcast. In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Amy Cook to discuss the evolving role of AI in marketing and sales. As a seasoned veteran in both marketing and tech, Amy …

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The Art of Marketing in the Age of Disruption with Alexander Bleeker, Head of Operations at AI Marketing Alliance 22:48

6M ago22:48

22:48

“Your content shouldn’t be benchmarked against your competitors,” says Alexander Bleeker, Content Marketing Consultant for Goldcast and Head of Operations at AI Marketing Alliance. In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Alexander Bleeker to discuss what modern B2B content strategy looks like in a world reshape…

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How Executive Dinners Drive B2B Success with Kristi Gamboni, TrustRadius 23:29

6M ago23:29

23:29

"Marketing isn't always about measurable metrics, sometimes it's about creating a vibe that connects with your audience," says Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius. In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Kristi Gamboni to discuss the power of face-to-face marketing events, especia…

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7 tips to accelerate pipeline velocity and compress your sales cycle -- with 30 Minutes to President's Club's Nick Cegelski 19:27

6M ago19:27

19:27

Time kills deals. We all know it. Yet, in 2025, slow-moving pipelines and endless sales cycles are more common than ever. Buyers have more power, more options, and more reasons to delay decisions. But what if you could flip that dynamic and move deals forward faster? Nick Cegelski, founder of 30 Minutes to President's Club and author of Cold Callin…

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The rise of Gen Z sales reps and how to adapt as a leader -- with Tony Morando 14:30

6M ago14:30

14:30

Gen Z sales reps are entering the workforce fast—and sales leaders need to be ready. By 2030, the U.S. Bureau of Labor Statistics projects that Gen Z will make up 30% of the U.S. workforce. If you're not managing a Gen Z seller yet, it's only a matter of time. In this episode of Closing Time, we sit down with Tony Morando, Chief Sales Officer at Wo…

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Why MarketingOps Is More Than Marketing with Mike Rizzo, Community-led Founder & CEO at MarketingOps.com 29:21

7M ago29:21

29:21

"MarketingOps isn't just marketing—it's a product function," says Mike Rizzo, Community-led Founder & CEO at MarketingOps.com In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Mike Rizzo for a deep dive into the rising influence—and expanding responsibilities—of MarketingOps. From building community-led ecosystems to …

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Why Content Is a Revenue Engine (Not Just a Marketing One) with Selma Chauvin, CRO of Agorapulse 24:42

7M ago24:42

24:42

“If you think content is a marketing thing, you're already doing it wrong,” says Selma Chauvin, Chief Revenue Officer at Agorapulse In this episode of The Content Cocktail Hour, host Jonathan Gandolf welcomes Selma Chauvin to discuss how content must evolve from random acts of marketing into a critical tool for revenue growth. As a former marketer …

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How to grow your agency in an uncertain economy (with offensive + defensive strategies) -- with Jon Morris 16:17

7M ago16:17

16:17

The North American economy is uncertain, so what should your agency be doing to stay profitable and keep growing? In this episode of Closing Time, we sit down with Jon Morris, founder of Fiscal Advocate, a firm that helps marketing agencies make smarter financial decisions through real planning—not just bookkeeping. Jon shares the offensive and def…

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Why Out-of-Home Ads Still Pack a Punch in a Digital World with Charlie Riley, OneScreen.ai 26:09

7M ago26:09

26:09

“Out-of-home marketing might be the most underrated B2B channel right now,” says Charlie Riley, Head of Marketing at OneScreen.ai In this episode of The Content Cocktail Hour, host Jonathan Gandolf sits down with Charlie Riley to explore the creative resurgence of out-of-home (OOH) advertising—and why it’s becoming a powerful tool for modern market…

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Why Fit Matters More Than Fame In Influencer Marketing with Vivien Garnès, Upfluence 23:06

7M ago23:06

23:06

“Favor fit over fame for influencer marketing success,” says Vivien Garnès, co-CEO at Upfluence In this episode of The Content Cocktail Hour, Vivien Garnès, co-founder and co-CEO of Upfluence, joins Jonathan Gandolf to unpack influencer marketing in the B2B and B2B2C space. Vivien shares why aligning your influencer’s audience with your brand matte…

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7 tips to improve open rates on your marketing email nurtures -- with Jack Kosakowski 16:21

7M ago16:21

16:21

Email fatigue is real—and it's hitting B2B marketers hard in 2025. With inboxes flooded by AI-generated outreach, outdated content, and automation overload, it's no wonder open rates are tanking. So what can you do to stand out and stay relevant? In this episode of Closing Time, we're joined by Jack Kosakowski, CEO of Creation Agency (U.S.), who sh…

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Why Focus Is the Real Growth Hack with Jason Hubbard, DemandMagic 22:41

7M ago22:41

22:41

“Focus beats frenzy every time,” says Jason Hubbard, founder & CEO of DemandMagic In this episode of The Content Cocktail Hour, Jason Hubbard, founder & CEO of DemandMagic, joins Jonathan Gandolf to explore the evolving world of growth marketing for B2B SaaS companies. Jason shares why narrowing your target market is critical to scaling from series…

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What are the key metrics for measuring your landing pages and websites? -- with Jennifer Denney 19:06

7M ago19:06

19:06

Do you know the scroll rate or the engagement rate on your landing pages and website? Google does, and they are using those metrics to determine how you show up in search results. In this episode of Closing Time, Jennifer Denney of Elevated Marketing Solutions talks about the key metrics on your website and landing pages, and how improving them can…

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How to Sell More Without Dumbing It Down with Zach Messler, Messaging Strategist 34:38

7M ago34:38

34:38

“You don’t need to dumb down your message—you need to lift it up,” says Zach Messler, messaging strategist In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Zach Messler to unpack what clarity actually means in product marketing, and why so many companies get it wrong. Zach shares the three deceptively simple questions e…

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What Great SEO Looks Like Today with JH Scherck, Growth Plays 24:02

7M ago24:02

24:02

“Bold moves get bold results,” says JH Scherck, founder & CEO of Growth Plays In this episode of The Content Cocktail Hour, JH Scherck, founder & CEO of Growth Plays, joins Jonathan Gandolf to break down what it really takes to win with content in today’s fragmented, AI-driven search landscape. JH unpacks why traditional SEO still matters—but only …

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How to use AI to accelerate product-led growth -- with Dave Boyce 16:30

7M ago16:30

16:30

Product-led growth thrives when customers can explore, try, and succeed—without ever needing to talk to sales. But designing that seamless, self-serve experience? That's the hard part. In this episode of Closing Time, Geoff Coutts sits down with Dave Boyce, Executive Chair and EVP of Product at Winning by Design, to explore how AI is transforming t…

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Creating Content People Would Pay For with David Ebner, Content Workshop 26:26

7M ago26:26

26:26

“Our content should be worth someone’s time—and money,” says David Ebner, founder & CEO of Content Workshop In this episode of The Content Cocktail Hour, David J. Ebner, founder & CEO of Content Workshop, returns to chat with Jonathan Gandolf about the evolving expectations for content in a post-AI world. David shares why content should meet a new …

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How to Make Podcasting Actually Work with Rachel Downey, Share Your Genius 25:21

8M ago25:21

25:21

“In the age of AI, the only differentiator is how you get your people to scale,” says Rachel Downey, founder and CEO of Share Your Genius In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Rachel Downey, founder and CEO of Share Your Genius, to explore what it really takes to build a high-impact podcast or content feed in…

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Are LinkedIn Ads Working? How to Attribute Pipeline and Results (Even When It's Not Obvious) -- with Deivis Rupslaukis 14:59

8M ago14:59

14:59

How do you know if LinkedIn is really influencing your pipeline? Val Riley sits down with Deivis Rupslaukis, founder of DERU Digital, to explore practical ways to track LinkedIn ad impact—from adding "How did you hear about us?" to your forms, to manually cross-referencing CRM data, to using attribution tools like LeadsRx. Plus, Deivis shares a cle…

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When Influencer Marketing Belongs in B2B with Brianna Doe, Verbatim 23:58

8M ago23:58

23:58

“I don’t think B2B is as boring as people say it is. I think people are just bored in general,” says Brianna Doe, founder and CEO of Verbatim. In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Brianna Doe, founder and CEO of Verbatim, to unpack how B2B brands can show up with the same creative energy as B2C—without chasi…

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Why Social Media Needs to Be About Relationships with Mike Allton, Agorapulse 26:09

8M ago26:09

26:09

“Building strong relationships takes time, and that’s what many B2B marketers miss,” says Mike Allton, Chief Storyteller at Agorapulse In this episode of The Content Cocktail Hour, Mike Allton, Chief Storyteller at Agorapulse, joins Jonathan Gandolf to discuss the evolution of social media marketing and why relationships, not quick sales, are the f…

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From Click to Conversion: How to Motivate Customers at Each Phase of the Buyer's Journey -- with Jon MacDonald 19:31

8M ago19:31

19:31

What really drives a customer to click, convert, and come back? This week on Closing Time, we're joined by Jon MacDonald—founder of The Good and author of Behind the Click—to explore the psychology behind every stage of the customer journey. From mental shortcuts to mobile optimization, Jon breaks down the five key phases and shares what smart mark…