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Why MarketingOps Is More Than Marketing with Mike Rizzo, Community-led Founder & CEO at MarketingOps.com

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Manage episode 488461414 series 2856875
Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

"MarketingOps isn't just marketing—it's a product function," says Mike Rizzo, Community-led Founder & CEO at MarketingOps.com

In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Mike Rizzo for a deep dive into the rising influence—and expanding responsibilities—of MarketingOps. From building community-led ecosystems to redefining what it means to "do more with less," Mike shares how MarketingOps professionals are uniquely positioned to own the go-to-market tech stack in today’s AI-driven landscape. They explore why MarketingOps can’t be reduced to just CRMs or automation platforms, how practitioners can move from order-takers to strategic leaders, and why learning to align with business goals is the real unlock for long-term growth.

In this episode, you’ll learn:

  • Why MarketingOps is evolving into a strategic function
  • How AI is changing the expectations (and tools) in go-to-market roles
  • What it takes to lead with clarity, alignment, and community

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikedrizzo/

Explore MarketingOps: https://www.MarketingOps.com

Check out MOps-Apalooza: https://mopsapalooza.com/

Timestamps:

(00:00) Intro

(02:00) Building community-led growth

(04:38) Starting from a team of one

(07:00) MarketingOps in the age of AI

(13:00) From order-taker to strategic leader

(19:00) The GTM tech stack as a product

(24:00) Unpopular opinion: MarketingOps isn’t marketing

  continue reading

356 episodes

Artwork
iconShare
 
Manage episode 488461414 series 2856875
Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

"MarketingOps isn't just marketing—it's a product function," says Mike Rizzo, Community-led Founder & CEO at MarketingOps.com

In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Mike Rizzo for a deep dive into the rising influence—and expanding responsibilities—of MarketingOps. From building community-led ecosystems to redefining what it means to "do more with less," Mike shares how MarketingOps professionals are uniquely positioned to own the go-to-market tech stack in today’s AI-driven landscape. They explore why MarketingOps can’t be reduced to just CRMs or automation platforms, how practitioners can move from order-takers to strategic leaders, and why learning to align with business goals is the real unlock for long-term growth.

In this episode, you’ll learn:

  • Why MarketingOps is evolving into a strategic function
  • How AI is changing the expectations (and tools) in go-to-market roles
  • What it takes to lead with clarity, alignment, and community

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikedrizzo/

Explore MarketingOps: https://www.MarketingOps.com

Check out MOps-Apalooza: https://mopsapalooza.com/

Timestamps:

(00:00) Intro

(02:00) Building community-led growth

(04:38) Starting from a team of one

(07:00) MarketingOps in the age of AI

(13:00) From order-taker to strategic leader

(19:00) The GTM tech stack as a product

(24:00) Unpopular opinion: MarketingOps isn’t marketing

  continue reading

356 episodes

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