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How to boost Google ads ROI with landing page message match -- with Barry Buckman

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Manage episode 514724019 series 3559950
Content provided by Insightly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Insightly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

You've built a great ad campaign—but if your landing page doesn't match your ad message, you're losing conversions before they even start.

In this episode of Closing Time, Barry Buckman joins us to explore how landing page message match—the alignment between your ad copy and landing page content—can dramatically boost conversion rates.

A long-time Unbounce power user, Barry helps digital marketers adapt to Google's latest ad policy update and shares the importance of A/B testing every ad-landing page for optimal ROI. Plus, he'll unpack the challenges of training new digital marketers and how his SEMulator tool helps them practice real-world tactics without burning ad dollars.

Watch the episode on YouTube.

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Connect With:

• Barry Buckman: SEMulator // LinkedIn

• Val Riley: LinkedIn

• Insightly's Website // Unbounce's Website // LeadsRx's Website

  continue reading

177 episodes

Artwork
iconShare
 
Manage episode 514724019 series 3559950
Content provided by Insightly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Insightly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

You've built a great ad campaign—but if your landing page doesn't match your ad message, you're losing conversions before they even start.

In this episode of Closing Time, Barry Buckman joins us to explore how landing page message match—the alignment between your ad copy and landing page content—can dramatically boost conversion rates.

A long-time Unbounce power user, Barry helps digital marketers adapt to Google's latest ad policy update and shares the importance of A/B testing every ad-landing page for optimal ROI. Plus, he'll unpack the challenges of training new digital marketers and how his SEMulator tool helps them practice real-world tactics without burning ad dollars.

Watch the episode on YouTube.

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Connect With:

• Barry Buckman: SEMulator // LinkedIn

• Val Riley: LinkedIn

• Insightly's Website // Unbounce's Website // LeadsRx's Website

  continue reading

177 episodes

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