Best Sue McLachlan | The Unicorn Advisory Podcasts (2025)

1
This Is What Id Do If I Hate Social Media but Still Want to Make Sales 40:15

1d ago40:15

40:15

Wish you could delete Instagram tomorrow and still make money? Me too. In this episode, I’m getting brutally honest about what happens when you actually stop posting — and why your business doesn’t have to revolve around the content treadmill to keep growing. Back in 2023, I went completely off-grid for four months. No posts. No stories. No YouTube…

1
This Is What I'd Do If I Wanted To Start Livestreaming 45:54

2d ago45:54

45:54

After 30 days of livestreaming every single day, I’ve got a few things to say about video confidence, consistency, and doing things before you’re ready. I didn’t start this challenge with a plan to beat video anxiety, start a podcast, or build a mountain of repurposable content. But that’s what happened. In this episode, I’m sharing the messy truth…

1
This Is What I'd Do If I Wanted Buyers Feel Confident Purchasing From Me 34:51

3d ago34:51

34:51

Today I’m diving into one of the biggest factors in helping people say yes to your offers: making sure they feel safe and confident when they buy from you. When you’re selling digital products, people can’t hold them, touch them, or try them on — they’re trusting you and your words. And when the economy feels shaky, people become even more careful …

1
This Is What I'd Do If I Wanted To Build My Membership On Kajabi 1:17:35

5d ago1:17:35

1:17:35

Today, we’re diving even deeper into the world of memberships on Kajabi. In Part 1, I walked you through all the big-picture things to consider before jumping into a membership. But today we’re getting into the how. It’s pretty tricky to explain visual setups purely over audio, so if you want to see how to actually build this out, make sure you che…

1
This Is What I'd Do If I Wanted to Build a Sustainable Membership 47:02

5d ago47:02

47:02

Overview In this episode, I’m sharing what I’ve learned from five years of running my own membership, helping hundreds of Kajabi creators start theirs, and working with multi-million dollar membership clients. If you’ve been thinking about adding a membership to your business, this will help you weigh up the pros and cons, understand the key decisi…

1
This Is What Id Do If I was Scared and Fear was Holding Me Back 27:27

6d ago27:27

27:27

If I could pick a superpower, I’d take away the kind of fear that holds you back from doing the brilliant, bold things you’re meant for. Fear doesn’t come from logic. It comes from emotion. And it’s one of the biggest reasons I see people hesitate, stall, or shrink back from their dreams. In this episode, I share stories from my own journey. Yes, e…

1
This Is What Id Do If I Wanted to Build a Thriving Community 1:00:16

7d ago1:00:16

1:00:16

In this episode, I’m diving into why building a thriving Kajabi community is one of the smartest (and most valuable) moves you can make as a digital product creator. We’re talking about why communities are exploding right now, why Facebook groups just aren’t cutting it anymore, and what actually makes a community work (spoiler: it’s not just throwi…

1
This Is What Id Do If I Wanted to Create an Online Course 59:42

8d ago59:42

59:42

Creating an online course is one of the most popular (and profitable) digital products for creators, but let’s be real: the tech side can feel like a giant maze if you’re doing it for the first time. In this episode, Sue takes you behind the scenes of exactly how she sets up a course in Kajabi — from outlining your idea to structuring your lessons,…

1
This Is What Id Do If I Didnt Know Which Awesome Idea To Pick 17:08

10d ago17:08

17:08

If you are overflowing with ideas and feeling stuck on which one to tackle first, welcome to my world. I am an ideas girl through and through, and I know exactly how it feels to have ten or twenty fantastic ideas that all seem equally exciting and important. In this episode, I share the exact decision-making framework I use to sort through my many …

1
This Is What I’d Do If I Needed to Recharge Without Ghosting My Business 31:51

11d ago31:51

31:51

If you have ever found yourself stuck between desperately needing a break and being terrified of what stepping away might do to your business, this episode is for you. Sue shares her hard-won lessons about burnout, why pushing through exhaustion can backfire, and how to create a sustainable business that lets you breathe without fear. Inside, you w…

1
This Is What I’d Do If… My Launch Failed or Didn’t Meet My Expectations 38:13

12d ago38:13

38:13

Maybe you launched your course or program… and heard nothing but crickets. Maybe you had high hopes — and it just didn't go the way you imagined. Today, I'm sharing what I would do if my launch failed or didn’t meet my expectations — the real steps I'd take (after giving myself a minute to feel the feels) to figure out what went wrong, what actuall…

1
This Is What I'd Do If I Wanted to Create A Newsletter From Scratch 25:44

13d ago25:44

25:44

If you are creating an online business, you have probably heard that you need to grow your email list. But what if you could skip the stress of complicated lead magnets and start by building a simple, sustainable digital product that grows your audience, nurtures relationships, and generates income? In this episode of This Is What I’d Do If, I am s…

1
This Is What I'd Do If I Was Starting Fresh With Kajabi 31:36

14d ago31:36

31:36

Thinking about starting fresh with Kajabi or just signed up? In this episode, I’m sharing exactly what I’d do if I was starting from scratch on Kajabi — what to focus on first, what to avoid, and how to set yourself up for sustainable success. If you have ever felt overwhelmed with where to begin, this episode gives you a simple, strategic path to …

1
This Is What I'd Do If I Didn't Want To Create Funnels 22:24

15d ago22:24

22:24

Funnels can be a fantastic way to sell your products—but they’re not the only way. And sometimes, the pressure to build yet another complicated funnel can stop you from doing the most important thing in your business: making it easy for people to buy from you. In this episode, I’m sharing why funnels aren’t your only option, how they can actually m…

1
This Is What I’d Do If I Felt Like Things Weren’t Happening Fast Enough 23:56

17d ago23:56

23:56

Feeling like things should be moving faster by now? You’re not alone—and you’re definitely not behind. In this episode, I’m diving into one of the most common things I hear on coaching calls: “I thought I’d be further along by now.” Whether you’ve launched a course, built your first funnel, or just started growing your list—if you’re feeling like i…

1
This Is What I'd Do If I Wanted to Save Time With ChatGPT and AI 41:24

18d ago41:24

41:24

If you've tried ChatGPT last year and thought, “Meh, it’s okay”? It’s time for a revisit. The speed at which it’s improved is kind of wild, and if you haven’t played with it in a while, you’re going to be surprised at what it can do now—especially if you’re a coach, course creator, or digital product business owner. In this episode, I’m sharing how…

1
This Is What I'd Do If I Didn't Feel Like Doing Anything Today 23:35

19d ago23:35

23:35

Ever had one of those days where your brain says nope, your energy is nowhere to be found, and the idea of doing anything feels impossible? Same. In this episode, I’m talking honestly about what to do on those “I just can’t today” days — and why those moments don’t make you a failure. Whether you need to take the day off completely, or you want to …

1
This Is What Id Do If I Had To Teach A 60 Min Workshop Tomorrow 36:47

20d ago36:47

36:47

🎧 Episode Summary: In this episode, Sue walks you through her entire process for creating a 60-minute workshop on short notice – from choosing a topic you already know, to planning the content with ChatGPT, and even setting up the registration page and simple promotion strategies. Whether you want to go live tomorrow or next week, this is the strat…

1
This Is What Id Do If I Didnt Want To Make A Course 45:01

21d ago45:01

45:01

✨ Episode Summary Not feeling the whole course creation thing right now? If the idea of filming another set of modules makes you want to trade your entrepreneurial dreams for a job at Aldi, you’re going to love this episode. In today’s session, I’m sharing a massive list of digital products you can create instead of a course—things I’ve sold myself…

1
This Is What Id Do If Perfectionism Was Holding Me Back 28:27

22d ago28:27

28:27

Perfectionism is sneaky. It sounds noble. It tells us we’re just trying to “make it better.” But more often than not, it’s the thing keeping you stuck, silent, and off the playing field. In this episode, I’m sharing how perfectionism has shown up in my business again and again—including the $200K of sales I missed out on because of a product I sat …

1
This Is What I'd Do If I Didn't Know What Tech To Use For My Business 30:15

22d ago30:15

30:15

Not sure what software you actually need in your online business? Feeling overwhelmed by too many options? Wondering whether an all-in-one is worth it or if a scrappy stack will get the job done? In this episode, I walk you through what a tech stack really is, how to choose the right tools for your business, and why your software should support you…

1
This Is What Id Do If I Wanted To Travel And Become A Digital Nomad 42:42

24d ago42:42

42:42

In this episode, I’m diving into what it actually looks like to run a Kajabi-powered business while travelling full-time as a digital nomad. I’ve been living overseas since early 2024 and designing my business to support a life of movement, flexibility, and creativity. If you’re dreaming of working from anywhere—or wondering what it takes to make y…

1
This Is What I'd Do If I Wanted to Know If My Idea Would Sell - AKA Validating Your Offer 27:20

25d ago27:20

27:20

✨ Episode Summary: Today, I’m telling you the story of how I spent months building what I thought was a brilliant membership… only to have three people join. Yep. Three. And the thing I skipped? Validation. In this episode, I’m walking you through how to avoid that mistake by validating your idea before you create a single piece of content. I’ll sh…

1
This Is What I'd Do If I Wanted To Close My Membership 32:54

26d ago32:54

32:54

If you're running a membership and questioning whether it still fits in your business, or you’re stuck in a cycle of restructuring and second-guessing, this is for you. In this episode of This Is What I’d Do If… I share the real story behind why I closed my Kajabi support membership, Unicorn Heroes, after five years. I take you behind the scenes of…

1
This Is What I'd Do If I Didn't Want To Be Too Salesy 27:20

27d ago27:20

27:20

Let’s be honest—selling can feel a bit icky sometimes. Especially if you’re a course creator who’s amazing at teaching but doesn’t want to come across as pushy, fake, or like you’re shouting into the void. In this episode, I’m sharing what I’d do if I didn’t want to feel salesy… but still wanted to make consistent, sustainable sales. You’ll hear: W…

1
This Is What Id Do If I Only Had An Hour A Day To Work On My Business 24:15

28d ago24:15

24:15

If you’ve only got an hour a day to work on your business—make it count. In this episode, I share the exact strategy I use to keep my business moving forward even during low-time, low-energy seasons. I walk you through the Creator Growth Loop, the three elements every creator business needs to keep in harmony: 1️⃣ Be Seen – Build visibility and gro…

1
This Is What I'd Do If My Course or Digital Product Wasn't Selling 47:59

29d ago47:59

47:59

We’ve all been there. You put time, energy, and hope into a course or product... and crickets. It’s gutting. In this episode, I’m walking through what I’d do if I launched something and no one bought it. From the first time it happened to me (yep, I cried for days) to how I now approach it with clarity and strategy—I’ll walk you through the questio…

1
This is what I’d do if I lost my mojo... and I wanted it back. 19:32

29d ago19:32

19:32

It’s been a year of big change. Travel. A business rethink. Some health stuff that knocked me sideways for a while. All of that has been incredible in some ways and incredibly challenging in others. I’ve had time to reflect and reset, but I’ve also felt stuck and unsure how to show up when I didn’t know exactly what the next version of my business …

Podcasts Worth a Listen

Sue McLachlan | The Unicorn Advisory Podcasts

Podcasts Worth a Listen

1
This Is What I'd Do If...

Sue McLachlan | The Unicorn Advisory

1
This Is What Id Do If I Hate Social Media but Still Want to Make Sales 40:15

1
This Is What I'd Do If I Wanted To Start Livestreaming 45:54

1
This Is What I'd Do If I Wanted Buyers Feel Confident Purchasing From Me 34:51

1
This Is What I'd Do If I Wanted To Build My Membership On Kajabi 1:17:35

1
This Is What I'd Do If I Wanted to Build a Sustainable Membership 47:02

1
This Is What Id Do If I was Scared and Fear was Holding Me Back 27:27

1
This Is What Id Do If I Wanted to Build a Thriving Community 1:00:16

1
This Is What Id Do If I Wanted to Create an Online Course 59:42

1
This Is What Id Do If I Didnt Know Which Awesome Idea To Pick 17:08

1
This Is What I’d Do If I Needed to Recharge Without Ghosting My Business 31:51

1
This Is What I’d Do If… My Launch Failed or Didn’t Meet My Expectations 38:13

1
This Is What I'd Do If I Wanted to Create A Newsletter From Scratch 25:44

1
This Is What I'd Do If I Was Starting Fresh With Kajabi 31:36

1
This Is What I'd Do If I Didn't Want To Create Funnels 22:24

1
This Is What I’d Do If I Felt Like Things Weren’t Happening Fast Enough 23:56

1
This Is What I'd Do If I Wanted to Save Time With ChatGPT and AI 41:24

1
This Is What I'd Do If I Didn't Feel Like Doing Anything Today 23:35

1
This Is What Id Do If I Had To Teach A 60 Min Workshop Tomorrow 36:47

1
This Is What Id Do If I Didnt Want To Make A Course 45:01

1
This Is What Id Do If Perfectionism Was Holding Me Back 28:27

1
This Is What I'd Do If I Didn't Know What Tech To Use For My Business 30:15

1
This Is What Id Do If I Wanted To Travel And Become A Digital Nomad 42:42

1
This Is What I'd Do If I Wanted to Know If My Idea Would Sell - AKA Validating Your Offer 27:20

1
This Is What I'd Do If I Wanted To Close My Membership 32:54

1
This Is What I'd Do If I Didn't Want To Be Too Salesy 27:20

1
This Is What Id Do If I Only Had An Hour A Day To Work On My Business 24:15

1
This Is What I'd Do If My Course or Digital Product Wasn't Selling 47:59

1
This is what I’d do if I lost my mojo... and I wanted it back. 19:32