Funnels can be a fantastic way to sell your products—but they’re not the only way. And sometimes, the pressure to build yet another complicated funnel can stop you from doing the most important thing in your business: making it easy for people to buy from you.

In this episode, I’m sharing why funnels aren’t your only option, how they can actually make it harder for your customers to purchase, and why it might be time to start thinking more like an e-commerce store.

We’ll talk about how the digital product world has overcomplicated things, why putting all your offers behind opt-ins and hidden upsells could be costing you sales, and how Kajabi’s new Shopping Cart feature changes the game by making it easier for customers to browse and buy multiple offers at once.

If you’re ready to make sales more simply—and feel less stressed doing it—you’ll love this episode.

Here's what we cover:

✨ Why funnels aren’t wrong—but they’re not always necessary

✨ How funnels can sometimes accidentally block ready-to-buy customers

✨ What we can learn from successful e-commerce stores

✨ How selling digital products can (and should) feel easier

✨ Why the new Kajabi Shopping Cart is a total game-changer

✨ How to promote your shop like an ecomm store (without needing 18 emails)

✨ What you can sell if you think you don't have enough products yet

✨ Why it’s time to showcase your offers—without making customers jump through hoops

🎯 Resources Mentioned:

Join the Kajabi Shop Sprint Earlybird Waitlist: theunicornadvisory.com/this (50% off early bird discount for waitlist members when registration opens!)

🎥 Catch all livestream replays + resources:

theunicornadvisory.com/this