If you're running a membership and questioning whether it still fits in your business, or you’re stuck in a cycle of restructuring and second-guessing, this is for you.

In this episode of This Is What I’d Do If… I share the real story behind why I closed my Kajabi support membership, Unicorn Heroes, after five years. I take you behind the scenes of my decision-making process, from the emotional weight to the business metrics that helped me finally let go.

Here’s what we cover:

✨ How I fell into the trap of overdelivering and undercharging

✨ Why the live calls lit me up but the backend work drained me

✨ The guilt that kept me stuck longer than I should have stayed

✨ What I’d do differently if I launched a membership today

✨ Practical ways to restructure or reposition your own membership

✨ Why profitability is about more than revenue

This isn’t just about closing something down. It’s about building a business model that supports your energy, your goals, and your long-term sustainability.

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