Overview

In this episode, I’m sharing what I’ve learned from five years of running my own membership, helping hundreds of Kajabi creators start theirs, and working with multi-million dollar membership clients.

If you’ve been thinking about adding a membership to your business, this will help you weigh up the pros and cons, understand the key decisions to make, and avoid some common traps.

What You’ll Learn

✅ Why recurring revenue is valuable but why it’s not the same as passive income

✅ How to decide the role your membership plays in your business (main offer, entry point, or support container)

✅ The different membership models you can choose from to suit your audience, pricing, and delivery style

✅ Important pricing considerations, including why low-ticket needs big volume and high-ticket works differently

✅ How retention, churn, and member experience shape the long-term success of your membership

✅ What I’d do differently if I were starting over, based on everything I’ve learned

Links + Resources

🔗 Replays + Free Resources: theunicornadvisory.com/this

🔗 Podcast Listener Link: this-is-what-id-do.captivate.fm/listen

🔗 Watch on YouTube: youtube.com/@suemclachlan

🔗 Kajabi 3 Months for $99: theunicornadvisory.com/kajabi