Wish you could delete Instagram tomorrow and still make money? Me too. In this episode, I’m getting brutally honest about what happens when you actually stop posting — and why your business doesn’t have to revolve around the content treadmill to keep growing.

Back in 2023, I went completely off-grid for four months. No posts. No stories. No YouTube videos. No emails. Just… nothing. And yet, people still bought from me. People still found me. Sales still came in. How? Because I had created digital assets that kept working even when I wasn’t.

If social media feels gross, overwhelming, or downright exhausting, this episode will give you the permission slip you’ve been craving — and the practical steps to keep growing without needing to be online 24/7.

In this episode, I share:

✨ What actually kept my business going when I quit social for four months

✨ Why YouTube and blog content still bring me sales long after I publish it

✨ What to do instead of trying to “be everywhere” on socials

✨ How to repurpose content across platforms without burning out

✨ The case for creating a minimalist social presence for credibility (without pressure to post)

✨ How to borrow other people’s audiences and still grow

✨ Tools I use to block distractions and stay off the apps during my workday

✨ The surprising reason you might hate social (and how to make it fun again)

This one is part strategy, part mindset shift, and a whole lot of permission to not do the thing that feels gross.

🎧 Listen to the episode:

https://this-is-what-id-do.captivate.fm/listen

📌 Catch future livestreams:

https://www.youtube.com/@suemclachlan