Best Rev Ops Podcasts (2025)

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From Individual Contributor to Inspiring Leader: Building Winning Sales Cultures with Alyson Baber 52:28

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1d ago52:28

52:28

In today’s episode of Rev Ops Revolution, host Jesse Morris sits down with sales leader and coach, Alyson Baber. From leading high-performing teams at major organizations like Intuit, Zoom, and Outreach to coaching the next generation of go-to-market leaders, Alyson brings a wealth of experience, wisdom, and a uniquely candid perspective on leaders…

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What the HECK Is Rev Ops? People, Process, Tech—Then AI (with Cliff Simon from Polaris) | Ep. 208 18:39

19d ago18:39

18:39

On Scrappy ABM, host Mason Cosby sits down with Cliff Simon, CEO and founder of Polaris, to get clear on “what the heck is rev ops” and where AI is actually useful. Rev Ops sits at the intersection of systems, processes, insights and analytics, enablement, and a maniacal focus on the customer journey. Cliff draws a sharp line between departmental “…

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“Start with One Use Case, Not an ABM Maturity Model” (with Myles Madden from One Password) | Ep. 213 29:31

10h ago29:31

29:31

Leadership hears “ABM” and brings years of baggage. Scrappy ABM flips the script by cutting the re-education and moving straight to results. Host Mason Cosby welcomes Myles Madden to break down how he built ABM from the ground up—again and again—by starting with a sales-led use case, running a quiet pilot with a few reps, and only socializing the w…

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175: Treat Your Community Like a Product (w/ Dave Gerhardt, ExitFive) 40:29

4d ago40:29

40:29

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Dave Gerhardt built…

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$2M in 2 Years Through Account-Based Podcasting | Ep. 212 56:26

3d ago56:26

56:26

Most agencies are stuck in a cycle of referrals, one-off Google searches, or being carried by a few loyal clients. That reality often leaves growth out of your control, pricing in a race to the bottom, and revenue unpredictable. In this live episode of Scrappy ABM, host Mason Cosby sits down with Joseph Lewin, head of podcast strategy at Scrappy AB…

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Aligning Teams Around Customer Cohorts for Real Revenue Impact (with Ryan George) | Ep. 211 20:31

8d ago20:31

20:31

Scrappy ABM is all about practical playbooks that don’t break the bank. In this conversation, host Mason Cosby welcomes Ryan George, CMO of Docupace, to break down how cohort analysis reshapes both sales strategy and long-term customer expansion. ㅤ Ryan explains how a board-driven request turned into a framework that now guides sales focus, ABM cam…

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#26 Pranav Lal - Gusto: How to Rebuild Team Morale After Burnout 1:07:21

11d ago1:07:21

1:07:21

Featured: Pranav Lal Pranav is an experienced technology leader with a passion for building world-class business technologies and high-performing teams. Currently, Pranav is Head of Business Technology - Enterprise Systems at Gusto which serves more than 400,000 businesses nationwide. Skilled in developing and executing scalable architecture strate…

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Why leadership doesn't take marketing seriously | Ep. 210 11:09

12d ago11:09

11:09

Leadership isn’t taking marketers seriously because the conversation isn’t happening in their language. On this episode of Scrappy ABM, host Mason Cosby lays out a practical framework to shift how marketing programs are presented to align with executive priorities. Drawing from his experience generating $25 million in tangible revenue and leading a…

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Marketing Effectiveness with Carolyn Schofield 56:42

11d ago56:42

56:42

Let us know your thoughts. What does marketing effectiveness really mean—and why does it matter? In the latest episode of B2B Inspired, we speak with Carolyn Schofield, Founder of Food Marketing NZ and Brand Science NZ, about what makes marketing work. Carolyn challenges the obsession with short-term results and explains why the most powerful marke…

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Why your B2B marketing is failing | Ep. 209 10:26

16d ago10:26

10:26

Mason Cosby, host of Scrappy ABM, shares the tale of two marketers: one stuck on the treadmill of being overworked, underappreciated, and afraid of being fired — and another thriving with creativity, freedom, and consistent results. Drawing from real career lessons, Mason lays out the five biggest reasons most B2B marketing programs fail and what i…

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ICP vs. Target Audience: Stop Pushing the Rock Uphill (with Jeff Hardison) | Ep. 207 32:50

23d ago32:50

32:50

On Scrappy ABM, host Mason Cosby sits down with Jeff Hardison, CRO at CaseMark, to cut through tool-first thinking and get back to the fundamentals: pick the ideal customer profile that buys, retains, and expands—then run ABM to get more of your best. Jeff draws a sharp line between ICP and a target audience (the hunch you’re “pushing up a hill”) a…

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#25 Jon Beller: First United Bank - Partner Selection & Lean Six Sigma 1:08:32

24d ago1:08:32

1:08:32

Featured: Jon Beller Jon is a big-picture strategist, down-to-earth, with a track record of guiding teams from vision to impact through bold collaboration and relentless curiosity. His approach empowers individuals and teams to solve complex problems, bridge strategy to execution and grow through diverse perspectives, tailored tools and adaptive ap…

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What Is Account Based Marketing | Ep. 206 8:11

26d ago8:11

8:11

Have you ever crushed your marketing goals, only to find sales lagging far behind—and then still gotten in trouble for it? Mason Cosby, founder of Scrappy ABM, has been there too. In this episode of Scrappy ABM, Mason shares how account-based marketing creates alignment across marketing, sales, and customer success so everyone wins together. ㅤ With…

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174: Agility Is the New Growth Strategy (w/ Kathleen Booth) 25:09

1M ago25:09

25:09

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In times of ongoing…

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One-to-Many ABM that Doesn’t Burn Cash (with Natalie Marcotullio) | Ep. 205 17:40

30d ago17:40

17:40

Scrappy ABM brings together Mason Cosby and Natalie Marcotullio for a conversation that keeps ABM grounded in practice: build hyper-specific verticals, show buyers their future state with interactive demos, and measure success on pipeline. ㅤ Natalie, Head of Growth and Product Marketing at Navattic, explains why one-to-many ABM works best when the …

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The Old Way vs The Right Way | Ep. 204 49:12

1M ago49:12

49:12

A slightly provocative title sets the tone: the old way versus the right way. On Scrappy ABM, host Mason Cosby brings together leaders who’ve been in the belly of the beast—people who built ABM programs at technology vendors and across startup, mid-market, and enterprise realities. The panel aligns on a clear definition: a B2B revenue strategy that…

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Make the Process the Accelerator, Not the Tool (with Josh Gainey) | Ep. 203 25:45

1M ago25:45

25:45

SDR teams that were well fed by inbound are now shifting from qualification to outbound prospecting. On Scrappy ABM, host Mason Cosby sits down with Josh Gainey, the Go Market lead over at Kasm Technologies, to break down a practical outbound playbook: start with the right SDR hire profile, define who not to target, and align on an A / C / F gradin…

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The CRM Success Show - Season 3 Recap 7:01

1M ago7:01

7:01

In this mini-episode, co-hosts David Masri & Khero Witey reflect on Season 3, what they enjoyed and what is to follow for Season 4. Talking with the people who own the largest and most complex CRM systems. https://www.crmsuccess.show/ Your Host on LinkedIn: Maz: https://www.linkedin.com/in/davidmasri/ Khero: https://www.linkedin.com/in/kherothetxre…

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Shockingly honest lessons: contractors, W2s, and turning down six–seven million | Ep. 202 44:32

1M ago44:32

44:32

Scrappy ABM host Mason Cosby sits down with Nick Bennett on 1,000 Routes and tells the story behind a “little teeny tiny side hustle” that became “sold a million bucks” and then “another million” within months. Starting with a $25,000 win in March 2023 and a $150,000 deal that “backed out,” Mason lays out “project revenue,” the activation playbook,…

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173: LinkedIn Is a Revenue Channel - If You Know What to Look For (w/ Brendan Hufford) 32:05

1M ago32:05

32:05

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Is LinkedIn really …

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Why High-Spend Customers Hold the Key to Growth (with Katie Yagodnik) | Ep. 201 21:30

1M ago21:30

21:30

Scrappy ABM brings practical playbooks that don’t break the bank. In this episode, host Mason Cosby sits down with Katie Yagodnik, founder of SFE Advisors, to focus on one of the most underutilized areas of revenue growth: the post-sales experience. While much of the market obsesses over CAC, Katie and Mason unpack the power of net revenue retentio…

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AI in ABM: Data, Distribution, Destination, and Direction | Ep. 200 33:08

2M ago33:08

33:08

Scrappy ABM is all about practical playbooks that don’t break the bank. In this special repurposed episode, host Mason Cosby shares his conversation from the Human-First AI Marketing Podcast by Avenue9 with Mike Montague. Together, they explore how account-based marketing is evolving in the age of AI. Mason breaks down his four-part framework—data,…

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MR. GILHOOLEY'S COFFIN, a short audio comedy by Matthew Powell 9:01

2M ago9:01

9:01

A cheerful Mr. Gilhooley breezes into O'Dell's funeral home to buy a coffin--- for himself.By Matthew Powell

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Effective Tips On Being A Better Leader with Hayley Nelson 36:37

2M ago36:37

36:37

Let us know your thoughts. Curious what it really takes to lead with impact? In this episode of B2B Inspired, we speak with Hayley Nelson, Head of Marketing at Craigs Investment Partners, about the link between leadership, culture, and influence. Hayley reflects on how leadership is earned through consistent actions—not job titles—and why listening…

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The Seven Playbooks for Account-Based RevOps Success | Ep. 199 20:46

2M ago20:46

20:46

On this episode of Scrappy ABM, host Mason Cosby welcomes Galen Dow, founder of BrandGen and the first Elite tier HubSpot agency, New Breed. The conversation tackles one of the most common challenges for revenue leaders: how to run effective account-based advertising without draining budget on massive, expensive platforms. Galen shares the genesis …

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#24 Ethan Lippman : Alkami Technology - Productizing Rev Ops 1:04:37

2M ago1:04:37

1:04:37

Featured: Ethan Lippman 🤖 Ethan Lippman leads Revenue Operations at Alkami Technology, a fast-growing cloud platform powering digital banking for financial institutions across the U.S. In this critical role, he oversees the alignment of Rev, Ops, Sales, Product, and Marketing—ensuring cohesiveness between go-to-market strategy and operational execu…

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Why Sales Thinks Marketing is Useless | Ep. 198 12:06

2M ago12:06

12:06

If you’ve ever walked into a meeting with sales, presented a flawless marketing plan, and left with nothing but frustration, you’re not alone. On this episode of Scrappy ABM, host Mason Cosby reveals the five biggest reasons sales teams won’t buy into marketing programs—and what to do about it. From definitions that don’t match up, to time horizons…

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Why the Biggest Logos Don’t Mean the Best Accounts (with Leslie Venetz) | Ep. 197 26:11

2M ago26:11

26:11

Scrappy ABM, hosted by Mason Cosby, welcomes bestselling author Leslie Venetz, who wrote Profit Generating Pipeline. Together they break down what it really means to find and grow your most profitable customers. Leslie challenges the mindset of chasing “cheapest” or “biggest” customers, showing why renewal, upsell, and long-term partnerships define…

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172: Predictable Scale: The 6-Step System to Drive Consistent, Sustainable Growth (w/ Pete Caputa) 53:34

2M ago53:34

53:34

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more How do you scale fa…

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ABM Retrospective: The Good, the Bad, and the Pipeline | Ep. 196 51:56

2M ago51:56

51:56

ABM is a trust engine, but building it right takes patience, sponsorship, and more groundwork than most expect. In this live episode of Scrappy ABM, host Mason Cosby sits down with Ryan Gunn and Amanda “Chuck” Palmarchuk for a full retrospective on an ambitious ABM program launched in late 2020. Together, they revisit a program that started with $0…

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How a Simple Travel Kit Strategy Turned an Event into a Buzz-Worthy Experience (with Yelena Kozlova from Finch) | Ep. 195 18:06

2M ago18:06

18:06

Scrappy ABM delivers practical playbooks that don’t break the bank, and this episode showcases just that. Host Mason Cosby talks with Yelena Kozlova, VP of Marketing at Finch, about an event activation that combined creativity, simplicity, and strong partner engagement to drive results. Yelena shares how Finch, the number one payroll network, built…

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#23 Maxwell Mozes : Walmart - Rev Ops at Walmart 1:11:32

2M ago1:11:32

1:11:32

Featured: Maxwell Mozes Maxwell has expertise is in building and growing large-scale B2B organizations from inception to 9, 10, and 11 digits in revenue. At Walmart Business, the B2B division of Walmart, he is the Director and Head of Revenue Operations. In this role he owns: 1) Customer Success & Onboarding, 2) Sales Operations, 3) GTM Strategy, P…

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Why Ethical Selling and Niching Down Drive Scalable Growth | Ep. 194 54:27

2M ago54:27

54:27

Scrappy ABM shares an insightful crossover from the Becoming a Hiring Machine podcast, where Mason Cosby joins Sam Kuehnle to discuss how account-based marketing (ABM) principles create stability, profitability, and scale for recruiters. Mason explains why ABM is the most efficient way to do B2B, how ethical selling drives conviction, and why nichi…

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Creating Authentic Company Values with Clare Swallow 35:25

2M ago35:25

35:25

Let us know your thoughts. Wondering how to create real organisational alignment? In this episode of B2B Inspired, we talk with Clare Swallow, founder of Mulberry Street, about how culture, values, and leadership work together to unite your team and drive performance. Clare shares how she helps ambitious companies surface authentic values, embed th…

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Scaling Revenue with Agentic AI and ABM (with Wendy White) | Ep. 193 20:16

2M ago20:16

20:16

Scrappy ABM brings practical playbooks that don’t break the bank, and in this episode, host Mason Cosby sits down with Wendy White, the CMO of Daxko. Known for being wildly talented and dramatically underappreciated in the world of CMOs, Wendy shares how she integrates AI across ABM and go-to-market strategies. From AI-powered outbound to long-tail…

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From Frustration to Innovation: RevOps in the Age of AI 40:21

2M ago40:21

40:21

Welcome to another episode of RevOps Revolution! This episode, Jesse Morris sits down with Elio Narciso, a serial entrepreneur and the co-founder of Scalestack, to dive deep into the world of agentic AI and how it’s transforming revenue operations. Elio shares his journey from frustration with messy go-to-market processes—even at Amazon—to building…

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171: CREM, The 4-Part Alignment Framework Every SaaS CMO Needs (w/ Kyle Lacy) 29:47

2M ago29:47

29:47

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more What would happen i…

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Stop Asking for Meetings Too Soon: ABM Lessons That Actually Work | Ep. 192 18:12

2M ago18:12

18:12

Scrappy ABM is back with practical playbooks that save teams from heartache and stalled programs. Host Mason Cosby sits down with Amanda (Florez) Palmarchuk, the strategist behind many successful client programs. Together, they share simple tips and proven approaches to building ABM initiatives that actually work. This conversation unpacks how to n…

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Building Trusted Audiences That Drive Pipeline (with Rob Bellenfant) | Ep. 191 21:18

3M ago21:18

21:18

Scrappy ABM, hosted by Mason Cosby, sits down with Rob Bellenfant, CEO of TechnologyAdvice, to uncover why most B2B marketers struggle with content syndication. Rob shares how the right partner and the right audience create real pipeline, not just contact lists. ㅤ This conversation highlights why building trust with first-party audiences changes ev…

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#22 Jason Belote: Vari - Salesforce in B2B & B2C Environment 59:17

3M ago59:17

59:17

Get to know your Guest. Featured: Jason Belote Jason is Vice President of Technology at Vari, a rapidly growing office furniture and workspace innovation firm serving 98% of Fortune 500 companies. Toolkit includes leading platforms such as Salesforce, SAP S/4HANA, Boomi, Microsoft Data and Business Intelligence tools, etc. He has over 20 years of e…

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Stop Sending the Same Email: Match Content to Buyer Stage Instead (with Trevor Grimes) | Ep. 190 23:48

3M ago23:48

23:48

ABM content that “kind of fits everywhere” often performs nowhere. In this tactical episode of Scrappy ABM, host Mason Cosby sits down with Trevor Grimes, Lead Content Strategist at Scrappy ABM, to lay out exactly how to create the right content for each stage of your account progression model. From understanding what qualifies as meaningful engage…

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The Booth Hack That Hit Meeting Quotas on Day One (with Brandon Redlinger) | Ep. 189 23:51

3M ago23:51

23:51

What if a few LinkedIn headshots and some paint sticks could generate more qualified meetings than a six-figure ABM platform? On this episode of Scrappy ABM, host Mason Cosby welcomes Brandon Redlinger, a seasoned ABM leader and co-founder of The Forge, to break down a low-cost, high-yield play executed during Forrester’s Summit. The campaign—built…

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170: Zero-Click Content Isn’t the Enemy of ROI – It's the Future (w/ Amanda Natividad) 32:08

3M ago32:08

32:08

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …

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Why 80% of ABM Programs Fail—And How to Avoid It | Ep. 188 29:27

3M ago29:27

29:27

What if your ABM program is failing before it even starts? In this special repurposed episode of Scrappy ABM, Mason Cosby shares his guest appearance on the ForgeX Files podcast to break down the five most common reasons ABM programs crash and burn. From leadership indifference to unrealistic targeting, Mason lays out why most pilots never get off …

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Building Business With Purpose with David & Julie Hayes 46:21

3M ago46:21

46:21

Let us know your thoughts. From humble beginnings to a global brand, BeeNZ is a family-owned business redefining what’s possible in New Zealand’s honey industry. In this episode of B2B Inspired, founders David and Julie Hayes share their journey of building BeeNZ from the ground up. They talk about taking big risks, learning the export game, and ba…

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The remarkable Hull Brothers - from South Africa, Hereford Cathedral, Internment Camp to the Three Choirs Festival 28:14

3M ago28:14

28:14

Send us a text In this month's episode, in the run up to the Three Choirs Festival, Col Andy Taylor and Revd Paul Roberts explore the fascinating and poignant story of brothers Claude and Percy Hull of Hereford. Claude a member of the Herefordshire Rifle Volunteers served in the Boer War, emigrated to Canada and served during the First World War wi…

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Get a Fully Built ABM Strategy in One Day 2:20

3M ago2:20

2:20

For the first time ever, the team at Scrappy ABM is giving away their entire account-based marketing strategy development process — step by step — in a free six-and-a-half-hour workshop on August 7. In this mini-episode, host Mason Cosby shares why this is the clearest, most structured way to walk away with a fully mapped-out ABM strategy that you …

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How a Solo Marketer Built 80% of Pipeline With ABM and Zero Ads (with Adam O’Brien from Stackpack) | Ep. 187 19:37

3M ago19:37

19:37

What happens when you're a solo marketer in a red ocean—no budget, crowded market, and limited differentiation? If you're Adam O’Brien, you go scrappy and win. On this episode of Scrappy ABM, host Mason Cosby sits down with Adam to unpack how he prioritized accounts, activated a lean channel mix, and built a brand in real time—all while leading mar…

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#21 Chris Pearson: Jostens - Hiring and developing Talent in the Salesforce Ecosystem 1:11:59

3M ago1:11:59

1:11:59

Featured: Chris Pearson Chris is Director of Salesforce Development at Jostens, responsible for delivering innovative and scalable solutions for 2k worldwide users across Sales, Service, Marketing and Revenue Clouds. He has over 15 years of experience in business application development, management, and integration, with a focus on CRM and QTC syst…

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It’s All Your Fault — And That’s Good News | Ep. 186 53:16

3M ago53:16

53:16

When revenue goals get missed, teams scramble to assign blame — usually across departmental lines. That’s why this episode of Scrappy ABM hosted by Mason Cosby was titled “It’s All Your Fault.” But instead of finger-pointing, this panel unpacks why taking ownership — not blame — is the key to alignment and performance. In this expert panel, Laura E…