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173: LinkedIn Is a Revenue Channel - If You Know What to Look For (w/ Brendan Hufford)

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Manage episode 504346021 series 1848080
Content provided by Move the Needle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Move the Needle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.


Is LinkedIn really just a vanity channel? Brendan Hufford doesn’t think so. In this episode of Move the Needle, Brendan – founder of Growth Sprints and SaaS growth advisor – shares how he uncovered a direct correlation between LinkedIn impressions and revenue.

He breaks down how he ran the experiment, what tools he used, and why more GTM leaders should stop obsessing over perfect attribution and start looking for meaningful correlations across channels.

What you’ll learn in this episode:

  • Why LinkedIn impressions can predict pipeline and revenue
  • How to think about correlation vs. causation in marketing metrics
  • The overlooked “marketing cycle” that outpaces your sales cycle
  • Why some traffic really is vanity — and how to know the difference
  • The concept of “Content IP” and why it’s powerful than pitching solutions

  continue reading

200 episodes

Artwork
iconShare
 
Manage episode 504346021 series 1848080
Content provided by Move the Needle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Move the Needle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.


Is LinkedIn really just a vanity channel? Brendan Hufford doesn’t think so. In this episode of Move the Needle, Brendan – founder of Growth Sprints and SaaS growth advisor – shares how he uncovered a direct correlation between LinkedIn impressions and revenue.

He breaks down how he ran the experiment, what tools he used, and why more GTM leaders should stop obsessing over perfect attribution and start looking for meaningful correlations across channels.

What you’ll learn in this episode:

  • Why LinkedIn impressions can predict pipeline and revenue
  • How to think about correlation vs. causation in marketing metrics
  • The overlooked “marketing cycle” that outpaces your sales cycle
  • Why some traffic really is vanity — and how to know the difference
  • The concept of “Content IP” and why it’s powerful than pitching solutions

  continue reading

200 episodes

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