))
Marketing Effectiveness with Carolyn Schofield
Manage episode 511158025 series 3498409
What does marketing effectiveness really mean—and why does it matter? In the latest episode of B2B Inspired, we speak with Carolyn Schofield, Founder of Food Marketing NZ and Brand Science NZ, about what makes marketing work.
Carolyn challenges the obsession with short-term results and explains why the most powerful marketing happens over time. She shares how emotional storytelling builds brand equity, and why marketers need to be more strategic about what they measure.
From shifting internal perceptions of marketing to leading change with evidence, Carolyn offers clear, practical insights for marketers under pressure to prove value and drive growth.
For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz
Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.
Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you.
Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B
Let’s roll up our sleeves and take on tomorrow together.
Chapters
1. Introduction to B2B Inspired (00:00:00)
2. Marketing's True Role in Business (00:01:25)
3. Short-termism vs. Long-term Marketing Effects (00:03:51)
4. The Trust Power Story Begins (00:07:56)
5. Emotional Advertising and Brain Science (00:14:33)
6. Marketing Effectiveness on Limited Budgets (00:23:40)
7. Core Tenets of Effective Marketing (00:34:17)
8. Marketing Integration Across Business Functions (00:44:17)
9. NZ's Most Effective Ad Campaigns (00:49:20)
10. Key Takeaways and Essential Resources (00:54:15)
43 episodes
Share
