In this episode of The Pipelineology Podcast, Gary chats with Rob Felber, President of Felber Public Relations and Marketing, about the intricacies of public relations and trade shows. Rob brings over 32 years of experience working with manufacturers in the B2B sector. They discuss the importance of planning for trade shows, from pre-show preparations to in-show tactics and post-show follow-ups. Rob emphasizes the significance of establishing a theme, leveraging advertising opportunities, and creating engaging booth setups. He also highlights the value of building relationships with trade show media to gain valuable coverage. The conversation provides insights for companies looking to maximize their trade show investment and improve their public relations efforts.

00:00 Introduction and Guest Welcome

00:21 The Importance of Trade Shows

00:59 Rob Felber's Background

02:13 Pre-Show Planning Essentials

08:20 Effective Booth Design and Layout

10:08 Engaging Attendees During the Show

17:48 Staffing and Managing Your Booth

23:39 Internet Tips for Trade Shows

25:10 Maximizing Booth Space and Hospitality Suites

26:58 Post-Show Follow-Up Strategies

27:19 The Importance of Public Relations at Trade Shows

28:09 Effective Post-Show Communication

31:42 Leveraging Social Media and Photos

34:05 Engaging with Trade Show Media

42:23 Resources and Final Thoughts

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